Estevan Roches Email & Phone Number

Simi Valley, CA, US

Greater Los Angeles Area

• Collaborated effectively with cross-functional teams, including account management, project management, media, production, and strategy, fostering a holistic approach to client projects and maximizing overall impact.
• Demonstrated proficiency in Adobe Creative Suite tools including Illustrator, Photoshop, and InDesign to consistently meet strict deadlines and exceed client expectations.
• Exceeded client expectations by delivering visually appealing designs with a 95% positive feedback rate.
• Led design efforts for various campaigns including magazines, press-kits, flyers, advertising materials, mailers, branding, social, editorials, and packaging, ensuring consistent visual identity and message delivery.
• Implemented visual elements utilizing Adobe Creative Suite and Sketch software to enhance design concepts and streamline production processes.
• Market research audience feedback and data insights to continuously optimize creative strategies, resulting in a measurable improvement in engagement metrics.

United States

• Strategically increase (ROI) sales by 15% in six months by redesigning website to effectively communicate the company’s core brand message and improve conversion by utilizing the power of visual storytelling and an.
• Brand management of marketing materials such as catalogs, website, digital advertisements, logos, package/label designs, signs, social media graphics and internal documents.
• Fostered collaboration with cross-functional teams and stakeholders to ensure seamless project execution and delivery.
• Trained and led a junior design team, increasing efficiency by providing creative art direction, and support on a three-month project.
• Translated market research data to develop a high-quality typeface for Abbyson Home brand identity, resulting in a 30% increase in website engagement.
• Successfully managed and delivered 15+ design projects on time, showcasing strong design skills and effective communication with Executive team and stakeholders.

Westlake Ca

• Designed and developed intuitive, engaging, and brand-consistent web designs for the 2021 V.I.P event, resulting in a revenue generation of over $25M within a 2-day timeframe.
• Developed and executed 800+ print-related and web marketing materials as briefed for national advertising campaigns, collaborating with a 10-person team on GUITAR-A-THON netting $75M+ a global brand campaigns.
• Implemented Adobe Creative Suite to create visually compelling designs aligned with current market trends.
• Utilized advanced graphic design software such as Adobe Creative Suite to develop visually stunning mockups and meticulously plan store displays.
• Designed the global branding style guide for web design and manage projects with high accuracy including logo design, typography, color studies, photo retouching, preparing les for printer/ vendor, and more.
• Led the creative design development process for the Guitar Center: Shop for Gear application for the mobile app store, driving 95k+ downloads, creating captivating visual communication that supports the brand strategy.

5795 Lindero Canyon Road, Westlake Village

• Managed a FTP site, collaborated with 400+ vendors, and received over 10,000 image les submitted in the correct format, on time, and through the correct channel.
• Assisted in digital color correction, clipping path creation, color space management, and resizing of images and graphics, using Adobe Photoshop, Adobe Illustrator, Adobe InDesign and other industry-standard software.
• Increased the speed of retouching and asset management by 100% by developing a new digital asset work ow that decreased time in production and improved speed to market by two weeks.

Chatsworth Ca

• Managed a $30k budget and created eye-catching signage for 6 trade shows digital mockups, prototypes, clamshell, plastic tray, and blister packs, resulting in increase in sales.
• Delivered packaging design and artwork for 4 clients (Spencer’s, Walmart, Walgreens, and Frederick’s of Hollywood) while assisting a team of 5 designers.
• Redesigned packaging box by utilizing modular design techniques to allow for faster assembly, saving 3 seconds per box produced.
• Digitally mocked up all products for display on the website, using Photoshop, to increase visitor engagement by 15%.

24305 Town Center Dr, Santa Clarita, CA 91355

· Designed employee recognition awards for Loyality and Dedicated Service · Incharge of designing forms and documents that are used online for employees and clients

• Trained and supervised up to 5 employees at once
• Assisted patrons with utilizing scholarly journals

• Taught Piano lessons to children ages of 6 to 14
• Repair Computer

Bachelor Of Arts - Ba, Graphic Design

Education record