I am passionate about creating value and developing strategies that build products and businesses. This means that I am interested in shaping experiences and stories to drive business growth and successful marketing campaigns.Over the last four years, I have had the privilege of working as a dynamic Digital Marketer and Strategist, spearheading marketing initiatives across various industries, with a primary focus on Hospitality, Telecommunications, Renewable Energy and Agricultural enterprises. Through this enriching experience, I have honed my skills in developing cutting-edge marketing strategies that deliver exceptional results.In keeping with my commitment to women's empowerment, I have actively collaborated with a vibrant community dedicated to fostering opportunities for African Women in Technology, known as TATW (The African Tech Woman).In my spare time, you’ll find me binge watching series on Netflix, observing individuals and listening to Marketing professionals talk. Ready to collaborate and work? Let’s talk!
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Paid Media BuyerJbi AdvertisingLagos, Nigeria
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Digital Marketing StrategistPlayhouse Communication Ltd Nov 2022 - PresentNigeria- Collaborated with the creative team to develop the digital campaign strategy for the 2023 Valentine's Day campaign. Recorded an 83% increase in SOV, and 10.5K engagement across all social media platforms.- Working closely with the Digital team to manage, track, and report campaign progress, execution plans, and budget, to achieve required marketing campaign objectives.- Generate and align digital objectives with business objectives, focused on driving sales, building brand engagement, acquiring new customers, and building brand loyalty. -
Digital StrategistMtn Nigeria Nov 2022 - PresentNigeria- Collaborated with the creative team to develop the digital campaign strategy for the 2023 Valentine's Day campaign. Recorded an 83% increase in SOV, and 10.5K engagement across all social media platforms.- Working closely with the Digital team to manage, track, and report campaign progress, execution plans, and budget, to achieve required marketing campaign objectives.- Generate and align digital objectives with business objectives, focused on driving sales, building brand engagement, acquiring new customers, and building brand loyalty. -
Digital StrategistBeyond Mar 2021 - Nov 2022Victoria Island, Lagos.- Analysed market trends and designed promotional marketing campaigns for Electromart Nigeria. Recorded a 50% increase in TOMA and engagement.- Worked closely with the creative team to utilize social media trends in developing content strategies for clients in the hospitality space; Riviera Suites, First Guard, Oceans5byRiviera, amongst others.- Managed various digital channels, including social media, email marketing, search engine optimization (SEO), and paid advertising. I ensured that these channels were optimized for maximum impact and aligned with the overall strategy of Beyond Media. -
Content ManagerVvm Media Aug 2020 - Nov 2020Maryland Lagos- I conducted research and developed content plans/strategies for Renewable Energy/Agriculture companies; Farmcrowdy, GGAZ, amongst others.- I explored consumer insights, new consumer trends and developed competitive analysis reports. Collaboration with the team and clients’ input helped us to grow engagement and ultimately revenue by 20% on average. -
Community ManagerVvm Media Oct 2019 - Aug 2020
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Content ManagerThe African Tech Woman Sep 2018 - Oct 2020Lagos, Nigeria- Collaborated with the content and community management team to ensure that our social media content and blog articles are optimized for promotion and distribution. Utilizing the right strategies and platforms helped increase our engagement by over 20% in less than 3 months.- Worked closely with podcast hosts, producers, and other stakeholders to identify and prioritize content themes, topics, and formats that resonate with our podcast community. - Researched and analyzed data and trends related to podcasting and TATW's audience, as well as monitored engagement and feedback to continuously refine and improve our content strategy.- Successfully managed relationships with guest speakers, subject matter experts, and other contributors to the podcast community, through cold emails, and follow-ups. With this, I successfully created a database of viable African women in tech who recognises and promotes TATW community.
Esther Adebowale Education Details
Frequently Asked Questions about Esther Adebowale
What company does Esther Adebowale work for?
Esther Adebowale works for Jbi Advertising
What is Esther Adebowale's role at the current company?
Esther Adebowale's current role is Paid Media Buyer.
What schools did Esther Adebowale attend?
Esther Adebowale attended University Of Lagos.
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Esther Adebowale
Transforming Ideas Into Digital Success: Expert Website Designer, Email Marketer, Funnel Builder, Social Media Marketing, And Course Creator Ready To Elevate Your Online PresenceLagos -
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