Esther Apt Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland, United States

• Support execution of Go-To-Market activities including email campaigns and web content • Guide website updates including page layout/design and new content • Track and update metrics of marketing activities • Event and conference sponsorship coordination and fulfillment • Internal training and communications for intellectual capital • Production support including updating of promotional materials

Owings Mills , Maryland

●Manage digital marketing efforts including email campaigns, social media pages and landing pages●Create marketing campaigns and custom landing pages to drive audience engagement ●Manage content for Facebook and Twitter accounts of approximately 5,000 fans/followers respectively. ●Track and report monthly and quarterly analytics for social media, new media and website ●Develop and implement strategic partnerships and sponsorships to reach target audiences ●Work with design team and editorial department to develop marketing collateral ●Handle all company PR/positioning editorial team as experts●Coordinate and execute strategic company exposure at community wide events●Promote subscriber and list growth through integrative marketing campaigns and partnerships

Handle all agency PR and media outreach Create marketing plans for various internal departments Implement branding campaigns and strategies Coordinate production of marketing materials Research and implement best social media practices Coordinate and write blog posts Write copy for annual reports, website and advertisements Research and write articles for monthly newsletter Collect and edit content and photos for monthly newsletter Manage interns, photographers, videographers for special projects

Finalized proposal letters to submit for various Architectural/Engineering projectsWrote promotional descriptions of Architectural projectsPrepared RFPs and RFQs for submission to prospective and current clients Created multimedia presentations of the company’s work and experience

Responsible for member recruitment /retention efforts Updated and executed marketing plan for member base of 16,000+ CPAsWorked with board members on scholarship projects and member initiatives Solicited prospective exhibitors for bi-annual trade shows and special eventsWorked with sponsors and exhibitors to ensure satisfaction and contract fulfillmentWorked on events, scholarship projects and raffles for MACPA’s nonprofit affiliateOn site support at events including registration, speaker prep and room setup

Detroit Zoo Drafted and edited press releases and media alertsAssembled and distributed press kits and media materialsAssisted in the development of relationships with media contacts Conducted and compiled research for various Zoo policies Assisted in executing and marketing high profile events such as Sunset at the Zoo

B.A, Communications/Public Relations

Associate’S Degree, Photography