The current global developments have given me as an entrepreneur an extra boost to do things differently. We all need to be more careful about the way we treat the natural resources. We have to see health and education as global issues and responsibilities that have to be shared by all. Cooperation is the key. Only together we can make a better world.This belief has been growing in me since I read the UN Sustainable Development Goals for the first time. I was struck by how obvious they are. No poverty; water and education for everyone; Who could possibly not support these goals? From that moment on, I felt the need to use my entrepreneurial drive to find out how we can make today's consumption more sustainable, so everybody can contribute. We may not be able to change all of our lifestyles overnight, but when everyone shares a drop, together we can create a sea of change.And that is why Paulien de Vries and I started UP TO DO GOOD. It is an important new step in our joint and successful journey that began in 2009. After launching Amsterdam’s first concept store Friday next and the Hay brand stores in Amsterdam and Rotterdam, we have landed at the national airport. We have created a new and unique type of store annex cafe annex exhibition space at Schiphol Plaza. So exciting and rich in contrast! And the beginning of much more!For more information see www.uptodogood.nl and hay.nl