Cherry London is a new breed of marketing agency that uses the power of collaboration to unlock value, elevate brands, empower the brave and make visions real.One of Europe’s fastest growing, award-winning marketing agencies specialising in strategic brand partnerships. As an independent agency reinventing partnership marketing, Cherry helps brand marketers change their business and brand fortunes through strategic alliances, brand activation, commercial partnerships, brand strategy, loyalty and reward programmes.We deliver real return on investment for companies using our collaborative belief in The Economics of Sharing. Together we are extraordinary.Big achievements include: • Making O2 Priority one of the UK’s most successful loyalty programmes globally • Engaging 93% of the hard to reach global affluent tribe for HSBC Premier with Jade• 2018 saw industry awards for the launch of the Simply Be membership program which has seen an increase in engagement and spend for those enrolled.Follow us on Twitter @cherrylondon

Directed multi-channel, global campaigns with a view to increase revenue, improve customer experience and grow brand presence in online and offline spaces.Increased revenue and balanced the P&L; launched international Card products by delivering strategic positioning, communications messaging, channel activation plans and market training.Revolutionised the strategy and oversaw the launch of the first truly global, cross border American Express lifestyle program.

Led Premium Card portfolios Centurion and Platinum across Australia and New Zealand.- Strengthened premium product contribution to overall Amex Card portfolio achieving Centurion billings at 19% and Platinum 10% growth YOY in 2011- Developed the 2012 Premium Product Strategy – encompassing 2 product relaunches for Platinum and Centurion optimising premium charge performance and delivering millions in incremental free revenue