Esther Chang Email and Phone Number

Developed marketing strategy to increase media footage.-- Social media management: Launched and managed new Instagram and Twitter accounts-- Marketing strategy: Developed digital marketing campaign

Shaped the business strategy and developed new product offerings for the newly-established IoT Business Unit-- IoT Business strategy: Identified vertical focus -- Product management: Defined the mission and target customers; designed short-to-long-term product features and customer journeys; managed vendors-- Marketing strategy: Designed the message for IoT booth and website for Rakuten’s Optimism Conference

Developed business strategies and designed organization and business transformation plans for NGOs, financial institutions, and leading players in the technology and telecom sector. Some of Esther's previous case experiences are:-- Market entry strategy, including:Assessed market potential and consumer behavior to design market entry strategy for a leading international NGO; Evaluated digital payment market opportunities in China for a multinational financial institution--New product strategy, including:Identified the value proposition and the potential business model of building a Smart Transportation ecosystem;Designed innovative personal loan products for leading Asian bank-- Transformation implementation, including:Developed sales force transformation strategy and facilitated the pilot program for leading Asian insurance company-- Organization design, including:Designed an organization transformation plan, especially on cross-function collaboration mechanism for a leading telecom player

Supported Financial Services (FS) and Technology, Media and Telecom (TMT) teams on literature research, cold call, slide writing, and consolidation, etc. for projects in Greater China region