Esther Choa Email & Phone Number

Singapore

• Led local mobile team to support Vrbo’s push into global markets after their acquisition of Travelmob. Worked closely with regional product and marketing team stakeholders to implement required features on both the.
• Led remote team in attempt to modernise overall localisation system architecture and frameworks in preparation to support future product localisation at scale.
• Implemented real time chat system between travellers and property owners for the Travelmob Android app.
• Reworked Travelmob’s iOS app from ground up to using Swift from Objective-C, and implemented Travelmob’s Android app from scratch.

• Consultant and developer for iPhone and Android appsPast works (Android):1. Retail Advantage 360 (2013), developed for QooWaa Pte Ltd 2. Connections 360 (2013), developed for QooWaa Pte Ltd 3. iStart Language series.
• iStart Spanish!
• iStart Japanese!
• iStart Korean!
• iStart Chinese!
• iStart German! 4. Samsung English Football Fans (2011), developed for Pepperconn Pte Ltd Past works (iOS):1. iStart Language series (2014), developed for Mirai LLP

• Project manager and team lead for 2 concurrent projects:Project 1 (Jan 2009-Dec 2009)
• Responsible for bringing in the usage of Serious Games technologies to enhance the modeling and simulation capabilities of the organization.
• Project manager and development lead to a team of 3-4 engineers to design and implement a architectural framework that allows flexible use of different Serious Game COTS products when suitable.
• Implemented framework has been used to support 1 simulation experiment and is re-used as the underlying 3D visualization platform for 3 other department projects.Project 2 (Jan 2009-Dec 2009)
• Project manager and development lead to a team of 2-3 engineers to design and develop a experimental mapping platform that leverages on public geographical data.
• Client(s) are pleased with the final experimental platform to decide to further extend and fund the project with the intention to operationalize it.Other responsibilities include actively participating in corporate.

Responsible for development of a public signage media authoring software for Windows (C#) and Macintosh (Objective C/Cocoa) platform.

• Project:
• Romance of Three Kingdoms Online (PC)Responsible for:
• Client side system/UI development (C++)
• Requirements gathering from game designers

Responsible for design and development of client side system/UI for in-house simulation training systems.