Esther De La Torre

Esther De La Torre Email and Phone Number

Senior Manager at Digital Business, Sustainability and inclusive growth @ BBVA
Madrid, ES
Esther De La Torre's Location
Madrid, Community of Madrid, Spain, Spain
Esther De La Torre's Contact Details

Esther De La Torre work email

Esther De La Torre personal email

n/a
About Esther De La Torre

My name is Esther, I have launched different projects with very different teams and I love to find the best for people, for the planet and for business.As a result of the 2008 trust crisis, I was working in digital marketing (usability, digital sales, email marketing, SEO, SEM...) when the Responsible Business area called me, and we analyzed what generated trust and the The lowest global common denominator was to explain easily and clearly, without hiding relevant information, and to behave responsibly, taking care of the client's interests.Hence TCR (Transparent, Clear and Responsible) These principles were declined in the main customer relationship channels, (clear language can be applied to digital solutions (public, private, Glomo web), letters of response to claims...)Additionally, and in parallel I have worked for almost 10 years embedding accessibility in Client Solutions,Likewise, I have explored ethics in artificial intelligence to see how to implement a responsible Artificial Intelligence.I am now in the Sustainability area, supporting the launch of the One Stop Shop and now, and calculating BBVA's carbon footprint.I'm a happy woman, with a life full of curiosity, passion, I think big , and I love working with people as one team.I have participated as a speaker in various courses and seminars organized by associations and institutions such as the Plain Language Meetings organized by “En Claro”, or the International Seminar on Language and Journalism organized by Fundéu, the Seminario “la Huella digital” of Fundación Pablo VI….Professional experience in Accessibility, Digital Marketing, digital experience, digital sales, sustainability, Project Management, Reputation applied on different projects for international brands like BBVA, Travel Club, Eroski, Repsol, Iberia, El Corte Inglés, Iberdrola, Dufree...Specialties:SustainabilityAccessibilityProject Manager Artificial IntelligenceUser experiencePlain LanguageDigital Project/Product Manager Digital SalesDigital Analytics Design, Research & Innovation

Esther De La Torre's Current Company Details
BBVA

Bbva

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Senior Manager at Digital Business, Sustainability and inclusive growth
Madrid, ES
Website:
bbva.com
Employees:
124788
Esther De La Torre Work Experience Details
  • Bbva
    Senior Manager At Digital Business, Sustainability And Inclusive Growth
    Bbva
    Madrid, Es
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  • Bbva
    Senior Manager At Digital Business, Sustainability & Inclusive Growth
    Bbva Jan 2021 - Present
    Madrid Area, Spain
    Develop a distinctive One Stop Shop (OSS) value proposition to support the decarbonization efforts of any clientExperience for final customer with comprehensive advisory tools for all related services (SDG, storage, energy efficiency, etc.) bundled with turnkey solution and financing. All segments:Retail & Multifamily Buildings (B2C)Enterprises (B2B)
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  • Bbva
    Global Senior Manager Of Accessibility
    Bbva Jan 2017 - Present
    Madrid Area, Spain
    Naturally incorporate accessibility into digital solutions in tha main countries. To this end, is important to analyze the regulation, the global standard (W3C) and select the part of the standard that should take in to account each area (engineering, design, digital factory, channels, brands) and then I drawn up guides and given training to the multidisciplinary teams involved.
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  • Bbva
    Senior Manager Ethics & Artificial Intelligence
    Bbva Sep 2018 - Dec 2021
    Madrid, Comunidad De Madrid, España
    Integrate the main ethical and regulatory challenges of Artificial Intelligence (justice, fairness, privacy, or freedom of choice) in the main phases of an AI System. It is related with the areas of DATA, Risk…design, engineering…because ethics is something we should take into account from the data collection, the model, the output, the continuous learning, feedback, improvements..Ethics is related with how we take our decisions and decisions are taken all around the company!
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  • Bbva
    Senior Manager Digital Marketing & Customer Experience / Channels
    Bbva Mar 2013 - Dec 2021
    Launch from scratch the TCR project with global implementation. TCR = Transparency, Clarity and Responsibility. These three principles set up the foundations of what information is relevant to the customer and how to present this information in a clear and responsible way (language, usability...) in remote services and branches (Branch Role Revolution, Rechannelling, Conversation protocolos in branches, in remote channels...) We also apply this principles in advertising or contracts. It is very interesting to find out how to do it in content strategist and Financial Health applied to Global Mobile App BBVA and how to apply it to the global design and user experience.Also we created a metric to evaluate with customers the satisfaction of our clarity, transparency and responsibility because customer is the center:)
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  • Bbva
    Manager Digital Marketing
    Bbva Nov 2008 - Apr 2013
    Elaboration plan for issuance and acquisition. Establishment of strategies to promote efficient cost channels, email, ATM, SMS. Launch of revolving card incentive program. Life cycle optimization of cards Launch of campaigns such as contactless, launch of credit card applications and online revolving Optimization of online campaigns
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  • Travel Club
    Head Of Digital Marketing
    Travel Club Oct 2005 - Nov 2008
    Web: -Ecommerce: Payments with points (redeem) and with money (buy). -Design and usability of the private web, with the information of movements, redeem points with products and trips, buy trips and objects, 1.3 million monthly visits. SEO, SEM. Web Usability. Information arquitecture and Content strategy. Re-design of the web in 2005 and improvements based on usability in 2006 and 2007.-Developed a Travel Club Travel Agency (no redeem points, buying with money) with planes tickets, car rental, hotel reservations. -Developed a Online Shop with “El Corte Ingles”Email marketing: 65 million segment emails sent annually. Objectives: Increase the redemptions (trips, products) , increase the individual product sales of the owners (Repsol, BBVA, Eroski, Iberia) ,capture new clients and client loyalty-1.3 million emails, associated with information of sales, demographic variables, internet and email marketing usage… Usability and email structure analysis. Permanent and detailed feedback.
  • Aldeasa
    Head Of Loyalty Program
    Aldeasa Feb 2000 - Oct 2005
    Head of client loyalty program. Launch of the program in 2002 before choosing the strategy (card yes/no, scope, target… benefits…). Develop applications to store, analyse and use the information for one to one strategies. Creation and maintenance of “In Aldeasa” magazine for cardholders (quarterly) and monthly email bulletins (Enews), and points statements every two months. Weekly Data analysis , monthly ROI (Return of Investment) Launch of a similar loyalty program in Perú in 2005.
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  • Une Beamunt-Bennet (Grupo Grey)
    Loyalty Programs Manager
    Une Beamunt-Bennet (Grupo Grey) Jan 2000 - Nov 2001
    Madrid.
  • Izquierdo Beaumont Bennett
    Ejecutiva De Cuentas.
    Izquierdo Beaumont Bennett Sep 1996 - Jan 2000
    Madrid Area, Spain
    Marketing Promocional. Casera Cadbury Dulciora Haagen Dazs, Realia Business.

Esther De La Torre Skills

Email Marketing Marketing Strategy Estrategia De Mercadotecnia Seo Online Marketing Web 2.0 Marketing Communications Mercadotecnia Marketing Crm Digital Strategy Comunicaciones De Marketing Marketing En Internet Mobile Marketing Online Advertising Publicidad En Internet Sem E Commerce Estrategia Empresarial Web Analytics Estrategia Digital Redes Sociales

Esther De La Torre Education Details

Frequently Asked Questions about Esther De La Torre

What company does Esther De La Torre work for?

Esther De La Torre works for Bbva

What is Esther De La Torre's role at the current company?

Esther De La Torre's current role is Senior Manager at Digital Business, Sustainability and inclusive growth.

What is Esther De La Torre's email address?

Esther De La Torre's email address is es****@****bva.com

What schools did Esther De La Torre attend?

Esther De La Torre attended Universidad Complutense De Madrid, Universidad Complutense De Madrid, Instituto De Empresa, University Of Cambridge.

What skills is Esther De La Torre known for?

Esther De La Torre has skills like Email Marketing, Marketing Strategy, Estrategia De Mercadotecnia, Seo, Online Marketing, Web 2.0, Marketing Communications, Mercadotecnia, Marketing, Crm, Digital Strategy, Comunicaciones De Marketing.

Who are Esther De La Torre's colleagues?

Esther De La Torre's colleagues are Bernabe Del Valle Gomez, Mario Javier López Méndez, Manuel José Melián González, Cristina Madina, Sandra Dominguez, Yancely Maria Pino Vargas, Herranz Silvia.

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