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Esther Hwang is a Sr. Director of Growth at Glamnetic at GLAMNETIC. She possess expertise in social media, marketing, market research, google adwords, ppc and 14 more skills. Colleagues describe her as "Esther is amazing at her profession. Her attention to detail, organization, and transparency with vendors is critical to a successful partnership. During our partnership, I saw Esther take on several responsibilities that were outside her role and she handled them like a pro. When she did not know something, she knew how to ask the right questions and navigate to get the right answers. I highly recommend Esther and truly believe she will do amazing in any profession she wants.", "Esther and I started working together in May of 2015. Since then, the Taboola/Dollar Shave Club partnership has grown exponentially month over month, all thanks to the hard work and day-to-day dedication that Esther put into the campaigns. Her respect, professionalism, and drive for collaboration made it extremely enjoyable to work together, and because of this, we could not have asked for a better partner. I highly recommend Esther, as I am confident that she will continue to bring her enthusiasm and strong work ethic in whatever project she may pursue.", and "Esther was a great person to have on our team. She was hardworking and willing to learn new platforms. She gave detailed reports on how campaigns were running, and gave action orientated suggestions on how to improve performance. Her data driven work combined with creative ideas helped our Facebook acquisition to grow and become more efficient. I would highly recommend Esther."
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Senior Director Of GrowthGlamnetic Sep 2024 - PresentLos Angeles , Ca, Us -
Growth ConsultantEsther Hwang Consulting May 2020 - Present
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Head Of Growth MarketingPepper Feb 2023 - Aug 2024Denver, Co, Us -
Director Of Growth MarketingPepper Dec 2020 - Feb 2023Denver, Co, Us -
Director Of Growth MarketingFeals Apr 2019 - Mar 2020Denver, Colorado, Us -
Growth & User Acquisition MarketingFender Musical Instruments Corporation Jun 2017 - Mar 2019Los Angeles, Ca, Us -
Acquisition Marketing ManagerDollar Shave Club Oct 2014 - Jun 2017Marina Del Rey, Ca, Us -
Manager, Customer AcquisitionBeachmint Feb 2014 - Aug 2014Santa Monica, Ca, UsManaging Facebook paid campaigns for ShoeMint and JewelMint. Scaled campaign spend growth by over threefold, becoming the largest source of acquisitions with strict CPL goals. Testing new creative, copy, promotions, and producing imagery. Optimizing for efficiencies by bidding and proper budget reallocating by age group and device.Managing SEM campaigns for ShoeMint, JewelMint, and IntiMint brands across Google and Bing publishers. Restructured and built out new campaigns for all brands with keyword optimization, expansion, ad extensions, and bidding strategies, which led to 20% improved CTR and efficient CPCs. Daily to weekly bidding and ad copy tests.Testing and implementing new betas such as Gmail Sponsored Promotions, Google Image Extensions, and researching new opportunities. Managing Yahoo Stream Ads for ShoeMint and JewelMint. Creating and testing new creative as products become released from Yahoo.Analyzing campaign performance across all channels. Preparing reports with in-depth demographic, device, targeting audience, and placement analyses. Analyzing SEM campaigns at the keyword, match type, ad copy, average position, and search query levels. -
Sem AnalystCars.Com Dec 2012 - Feb 2014Chicago, Illinois, UsManaged multiple search, display, and mobile accounts with different KPIs and goals of reaching optimal ROI, conversion,installs, or pageviews.Grew a NewLeadsPlus account by tenfold and continuing to optimize for profit and ROI.Managed and expanded mobile application campaigns for Android and iOS through third party ad platform; optimized theaccount that led to a more profitable CPL, improved by 40%.Account expansions with keyword generation, search query analysis, competitive analysis, and research.PPC strategy and optimizing with bidding, ad copy testing, and landing page optimization.Created, planned, and executed landing page tests with both A/B and multivariate testing methods.Managed social media outlets for NewLeadsPlus site and gaining followers and likes.Research on consumer insights and working with the product team for landing page and funnel optimization. -
Marketing AnalystSpokeo Oct 2011 - Nov 2012Pasadena, California, UsCreated PPC ads, strategic search and contextual ad groups and using bidding strategies to achieve higher ROI. Focused on growth of SEM campaigns with creative brainstorming and testing a wide range of ideas.Developed A/B testing and multivariate testing experiments for landing pages and payment funnel optimizations.Analyzed reports for keyword expansion, ad optimization, and overall account performances.Research for changing competitive market and trends. -
Loss Mitigation SpecialistBank Of America Oct 2010 - Sep 2011Charlotte, Nc, UsCalculated estimated and final loss statements to monitor monetary exposures for each client.Prepare loan level spreadsheets to monitor economic losses and exposure to BANA's clients.Investigate client rebuttals on issues to determine validity of their claims. Analyze open and potential issues for each client on a monthly basis. Create agreements to settle present and potential violations of seller's purchase agreement.Research loan delinquencies and foreclosures for clients.
Esther Hwang Skills
Esther Hwang Education Details
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University Of Southern CaliforniaCinema-Television
Frequently Asked Questions about Esther Hwang
What company does Esther Hwang work for?
Esther Hwang works for Glamnetic
What is Esther Hwang's role at the current company?
Esther Hwang's current role is Sr. Director of Growth at Glamnetic.
What is Esther Hwang's email address?
Esther Hwang's email address is eh****@****ail.com
What is Esther Hwang's direct phone number?
Esther Hwang's direct phone number is +181873*****
What schools did Esther Hwang attend?
Esther Hwang attended University Of Southern California.
What skills is Esther Hwang known for?
Esther Hwang has skills like Social Media, Marketing, Market Research, Google Adwords, Ppc, Sem, Advertising, Competitive Analysis, Facebook, Web Analytics, Google Analytics, Seo.
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