Lead global brand development, collaborating closely with regional marketing and product teams (EU, US, and AMEA) to execute brand marketing and promotional campaigns aimed at increasing market share. Responsible for global brand image and visibility outcomes, driving Marketing Qualified Leads (MQLs).【Key Responsibilities】1. Global Brand Building:-Plan annual strategies, establish Visual Identity Systems (VIS), produce brand videos, and ensure global brand consistency.-Plan and execute campaigns for product launches, global lab deployments, and technology platform releases.-Manage brand resources, external collaborations, and vendor relationships.-Oversee daily operations and ad placements on official platforms (websites, LinkedIn, YouTube, Google).-Develop and manage annual brand budgets and day-to-day budget oversight.2. Campaign Planning and Execution:-Plan and execute global online and offline events: exhibitions, industry summits, brand open day, Organise and collaborate on overseas Webinars/Events.(collaborate with regional teams)-Extract product USPs and develop annual and quarterly Go-To-Market (GTM) strategies.3. Corporate PR and Communications:-Develop and disseminate annual and semi-annual corporate reports.-Build Group ESG system, generate ESG report and daily PR articles.-Manage SEO, crisis communication SOPs, and media relations (financial and industry-specific).

As project lead, I guide a team in delivering brand marketing services for international brands in the Chinese market, encompassing creative planning, brand design, and marketing promotion. Utilize full-funnel marketing strategies to manage traffic, completing the cycle from acquisition and activation to retention, conversion, and advocacy.【Key Responsibilities】1. Market Insights: Develop brand marketing strategies based on brand positioning/value proposition through market analysis, user insights, and competitor research.2. Traffic Operations: Social media marketing (WeChat, Weibo, Red) , leverage creative content to extract new traffic from public domains and establish private traffic pools. Use call-to-action strategies to lead traffic.3. Creative Planning: Identify product strengths and user value, using creative content and interactive formats to attract attention and activate traffic.4. Marketing Material Design: Design fundamental market materials and sales collateral (e.g., SA posters, copy writing, TVC).【Projects】:-Pandora Celestial Series Product Launch Campaign-Pandora CNY Marketing Campaign-Therabody (US Muscle Massager Brand) Brand Launch Campaign-Therabody Olympic Project (Cristiano Ronaldo Endorsement Marketing)-WeChat International Edition 10th Anniversary Social Media Campaign

Developing annual brand and product strategies for brands like Geely Auto, ChangAn, Mengniu, and Nissan. Consistently analyzing the market, staying updated on trends, and providing valuable insights to clients. Executing advertising, PR, and social media campaigns following integrated marketing communication (IMC) strategies. Managing project budgets, leading negotiations, and optimizing revenue and profitability, all while enhancing the effectiveness of marketing communication.【Key Projects】:-Emgrand GL 2016-2019 annual IMC projects (4 years, ongoing during MBA)-Geely new energy technology brand project (Launch, O2O Events, etc.)-Changan Auto CS75 annual brand communication-Mengniu new product launch brand activity

-Communicated and collaborated with GM Auto, formulated and executed annual PR project. Introduced innovative digital marketing insight to clients, manage to create new project opportunities.-Led and won the “Continental” brand marketing communication project bidding with a total value of 2 million.