Spearheaded the ideation and technical development of a B2B e-commerce platform, achieving notable growth in customer acquisition and seller retention within the first year. Led a cross-functional team of engineers and designers, executing usability studies, market analysis, and leveraging data-driven strategies to enhance product features. This initiative increased productivity, user engagement, and established critical performance metrics. Successfully launched a mobile app and a lending feature, significantly improving customer retention and satisfaction.

Spearheaded business automation initiatives across major financial institutions, significantly enhancing customer satisfaction and market share. Managed full product lifecycle and revenue growth for key banking projects, while orchestrating RPA solutions with cross-functional teams to improve operational efficiency. Directed product ideation and launch, leveraging extensive market research to boost market penetration and user engagement. Established and monitored product performance metrics, markedly improving delivery timelines and customer satisfaction rates.