Sales Project Manager | Strategy Development | Meetings and Events Expert | Digital Transformation I am a Project Manager with over 15 years of experience in managing sales initiatives across various industries, including Tourism, International Finance, and Technology. I am passionate about delivering results through strategic vision, process optimization, and digital transformation initiatives.>My Key Skills:Commercial Strategy DesignProduct Portfolio DiversificationDigital Transformation of Commercial ToolsCross-Functional Project ManagementInternational Market ExpansionTeam Building and LeadershipHigh level Corporate Meetings & Events expertEffective Communication and High Empathy>Some of my Professional Achievements:Orchestrated commercial strategies that resulted in achieving significant increases in sales and market share growth.Pioneered digital transformation projects, optimizing commercial tools and processes to enhance efficiency and cost-effectiveness.Successfully managed global and multinational projects, collaborating with cross-functional teams to ensure timely project delivery and stakeholder satisfaction.>My Passion for Excellence:I am driven by a commitment to excellence and a customer-centric approach. My focus on creating exceptional experiences for clients has resulted in long-lasting relationships and repeat business.>Adaptability and Collaboration:I thrive in dynamic environments, embracing change with enthusiasm and fostering seamless collaboration across multidisciplinary teams to achieve shared goals.>My Aspirations:I am currently seeking management opportunities in commercial projects, where I can leverage my expertise to develop innovative strategies, optimize processes, and expand market presence on a national and international scale.Let's Connect!I look forward to connecting with like-minded professionals, industry peers, and potential collaborators. Feel free to reach out to explore new possibilities together.
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Global M&E Digital Sales ManagerNh Hotel Group Jan 2017 - Jun 2021I was responsible for driving the digital sales strategy for Meetings and Events across 394 hotels. We successfully achieved +34% growth in online sales, totaling €15M in 2019. • I led the strategy and performance of the M&E digital sales team across 6 business units (Central Europe, Benelux, Italy, Spain, GB/FR/Nordic countries & LATAM). • I negotiated and strategically managed key customers and suppliers within the Industry.• Key Achievements as Project Manager for M&E Digital Transformation: Launched a pioneering new online instant booking platform for M&E. Stabilized and optimized existing digital platforms improving user experience. Led global commercial training in Digital Services. Achieved +29.1% increase in sales compared to 2018. • I conducted customized sales training for regional sales teams, designed training materials,led regular training sessions, and collaborated closely with cross-functional teams, includingMarketing, Ecommerce, Call Center and Product Management, to maintain consistentmessaging and accurate product knowledge within the sales teams worldwide. • I organized and executed the digital product promotion strategy at industry events, driving impactful brand visibility, commercial impact and engagement. -
Global M&E B2B Sales ManagerNh Hotel Group Jul 2014 - Jan 2017MadridI was responsible for driving the Meetings & Events sales strategy for B2B clients across 394 hotels. We successfully exceeded the sales target for two consecutive years (+1.5% in 2016 and +0.2% in 2015; sales figure in 2016 was 425M€). • I led the strategy and performance of the M&E sales team across 6 business units (Central Europe, Benelux, Italy, Spain, GB/FR/Nordic countries & LATAM).• I negotiated and commercially managed key clients, intermediaries, and suppliers.• Key Achievements as M&E Project Manager: Definition of M&E value proposition. Global launch of a virtual 3D design tool for meeting spaces. Commercialization of cutting-edge technologies to enhance meetings and events (hologram, next generation virtual meetings). Establishment of a high-profit event sales team. Standardization of reports and optimization of commercial processes (global contracting model, commission payment process, global Call Center response flow).Center response flow). • I conducted customized sales training for regional sales teams, designed training materials,led regular training sessions, and collaborated closely with cross-functional teams, includingMarketing, Ecommerce, Call Center and Product Management, to maintain consistentmessaging and accurate product knowledge within the sales teams worldwide. • I effectively organized and executed the product promotion strategy at key industry events.
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Global M&E Sales ManagerIlunion Hotels Jun 2012 - Jun 2014MadridI was responsible for driving the Meetings and Events sales strategy for B2B clients in Europe and the United States across 25 hotels. In 2014, I drove a substantial sales growth of +300%, and in 2013, I achieved a growth of +61%.• I led the business expansion into key international markets, including the UK, France, Germany, and the USA. During the first half of 2014, I surpassed the business target by +6%, with a growth of +54% domestically and +46% internationally. I successfully contracted and organized the largest international event in the history of the company for MINI BMW.• I developed the commercial strategy for M&E Corporate Social Responsibility (CSR) initiative. Our CSR efforts not only aligned with the company's values but also led to increased brand reputation, strengthened client relationships.• I established and maintained business relationships with strategic clients and intermediaries.• I conducted customized sales training for hotel sales teams and designed training materials.• I effectively organized and executed the product promotion strategy at key industry events.
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Emea M&E Sales Manager. Call Center Global Sales Manager (Meetbarceló)Barceló Hotels & Resorts Sep 2010 - Jun 2012Madrid• I coordinated the Meetings and Events sales team for EMEA (8 team members). I played a key role in establishing the sales team in the UK, Germany, Turkey, and France (GSA). We surpassed targets in generated demand (2011: +20.43% vs 2010 reaching 61.5M€), and confirmed sales (2011: +25.75% vs 2010 reaching 5.6M€).• I led the M&E Call Center "MeetBarceló" across 230 hotels (4-5 team members) for B2B and B2C clients. We exceeded targets in generated demand (2011: +170% vs 2010) and confirmed sales (2011: +138% vs 2010).• I effectively organized and executed the product promotion strategy at key industry events. -
Meetings And Events DirectorSilken Berlaymont Brussels Hotel Sep 2009 - Mar 2010Brussels• I led the sales strategy and organization of Meetings and Events at the hotel, catering to both B2B and B2C customers, with a primary focus on EU government-related clients. -
Sales Supervisor And Event OrganizerBrussels Marriott Hotel 4* Jun 2008 - Jun 2009Brussels
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Senior Administrative OfficerDragados Industrial Sa Oct 2004 - Sep 2007Madrid• I managed Large International Contracts.• I managed clients and suppliers, conducted account reconciliation, consolidated financial statements, and handled accounting closure. Additionally, I prepared administrative and financial reports, and managed project cost allocation -
Co-Founder Of The Project. Director Of The Customer Service Department And Distribution ChannelTecnitel Sa (Dragados Industrial Sa - Grupo Acs) Jul 2000 - Sep 2004MadridI co-led the development and creation of the company's project. I was responsible for the Customer Service and Distribution Department, ensuring the proper functioning of the service and the customer experience.• I founded the Customer Service Department, establishing and implementing processes to enhance customer support. Introduced a Call Center commercial platform with a 902 Outsourcing line, managed by a team of 4-5 individuals. Additionally, implemented a CRM system (Oracle) for efficient customer management.• I managed the distribution channel commercially, handling product training, monitoring sales performance, developing sales support materials, and overseeing account results and productivity.• I supervised the Service Activation and Incident Resolution department, ensuring smooth and efficient resolution of customer issues.• I developed and implemented the commercial customer loyalty strategy, which included managing newsletters and handling payment collections and overdue accounts.• I collaborated in designing and executing the product promotion strategy at industry events.
Esther Romero Valverde Education Details
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Marketing Digital -
Les Roches Marbella International School Of Hotel Management, Swiss Hotel AssociationInternational Hospitality Management
Frequently Asked Questions about Esther Romero Valverde
What is Esther Romero Valverde's role at the current company?
Esther Romero Valverde's current role is Sales Project Manager | Digital Transformation | Meetings & Events | International Expansion | Training and Development.
What schools did Esther Romero Valverde attend?
Esther Romero Valverde attended Esic Business & Marketing School, Les Roches Marbella International School Of Hotel Management, Swiss Hotel Association, Universidad Nacional De Educación A Distancia - U.n.e.d..
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Esther Romero Valverde
Translation And Intercultural Mediation (German) At The University Of Valencia. En-Es-De-Cat.Valencian Community, Spain -
Esther Romero Valverde
Spain
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