Esther Badrinas Email & Phone Number

Barcelona

Marketing ManagerMarcas Guess, Rosefield, Police, Timberland, Ania Haie, Jason Hyde Reporte a CEOImplementación de estrategias de marca en España y Portugal, responsable del presupuesto anual de marketing, selecciones de surtido, activaciones de marketing y estrategia de comunicación online y offline. Marketing 360º. Plan de marketing e implementación de acciones de para wholesale & retail, online y estrategias B2B. Contacto con agencia de publicidad y relaciones públicas, marketing de influencers y eventos. Trade marketing en Key Accounts y Wholesalers para lograr la máxima presencia en las tiendas. Acciones de marketing para impulsar y dirigir las ventas a los puntos de venta. Presentaciones a prensa y al equipo de ventas y asistencia a reuniones internacionales y reporting a las marcas con KPI's requeridos. Gestión de equipos multifuncionales para diseñar y entregar elementos para mejorar el conocimiento de la marca en el punto de venta y en el consumidor.Marketing Manager Brands: Guess, Rosefield, Police, Timberland, Ania Haie, Jason Hyde Reporting to CEOImplementation of brand strategies in Spain and Portugal, responsible of the annual marketing budget , assortment selections, marketing assets and communication strategy online and offline. Marketing 360º. Marketing plan and implementation of ATL, BTL and online activities and B2B strategies. Contact with advertising and PR agency. Trade marketing in Key Accounts and Wholesalers to get the presence into the stores. Marketing activations to drive sales to the Point of Sales. Sales team presentations and attendance at international meetings and reports to brands with KPI's required. Management of cross-functional teams to create and deliver new retail media products to enhance brand awareness at the point of sale

Brand Manager, Own Brand - Radiant Watches-. Product: birefings to designers, purchase and manage HK suppliers. Marketing: pricing, advertising, promotions and Pos. P&L control. Digital strategy to positioning the brand and launching of a new e-commerce. Social media plan, digital advertising and marketing of influencers.

Responsible of retail marketing (50 watch stores). Marketing retail: annual marketing budget, assortments and merchandising management. Promotions and advertising. Development of a new concept of store more focused on a modern consumer.

Brand Manager V<empo. Product: briefings, management of designers, and management and contorl of HK suppliers. Brand: contact and manage with Brand licensing. Pricing, advertising, promotions annaul budget. P&L control.

Barcelona, Cataluña, España

Development of the communication strategy for branding and packaging projects (counterbriefing, strategy and concept boards). • Preparation and monitoring project budgets. Clients: Font Vella, Roberto Verino, Rabat, Vallformosa, Cabreiroá, Copesco & Sefrisa, Idesa Parfums.