Leading product marketing on Compassion Ventures Group - a team focused on innovation + new products to drive scalable impact for children in extreme poverty.

I managed $18MM marketing budget and spearheaded B2C marketing strategy and campaign execution, driving awareness and user growth through data-driven campaigns and cross-functional leadership for Paramount’s #1 free ad-supported TV streaming app with 80MM+ monthly active users. As one of the early marketing hires, I was promoted 3 times over 5 years for cross-functional leadership and impact on business results, and experienced Pluto TV's exponential growth from 5MM to 80MM+ monthly active users during tenure.► Owned marketing strategy, development, and execution of 18+ paid consumer marketing campaigns focused on awareness, acquisition, and engagement for Paramount’s streaming app with $1B in revenue.► Spearheaded $12MM multi-channel campaign (CTV, OOH, audio, social, digital, CRM), leading end-to-end execution from brief to launch, driving 130% increase in engagement KPI & generating 3.5B+ impressions.► Managed a high-growth team with 2 direct reports and provided strategic alignment across 10+ teams (i.e. PMM, Creative, Sales) with 100+ colleagues, media agencies, 200+ external partners and executives.► Defined annual marketing roadmap in collaboration with VP of Marketing, refining strategy and prioritization for 24+ campaigns across paid & organic channels that resulted in 25% growth in monthly active users YoY. ► Leveraged 1P & 3P consumer insights to build target customer profiles and audience segmentation.

► Executed $6MM GTM campaign, managing project from strategy to brief development, creative/media execution, measurement and reporting, increasing viewership KPI by 39% (203MM total viewing minutes).► Launched $2MM campaign for new product vertical (Pluto TV en Español), securing 136MM impressions and growing audience segment by 35% in first 60 days.► Implemented test-and-learn approach for new media channels, improving acquisition KPI by 15%.► Crafted target audience/positioning/messaging, provided creative brief and strategic direction to creative team, and worked with external media agency to create an integrated media buy across offline and online channels.

Executed brand & growth marketing initiatives for a leading TV streaming platform, growing brand awareness and user acquisition by building new marketing initiatives for target audience and expanding strategic partnerships. ► Pioneered first $6MM out-of-home brand campaign, achieving 30% uplift in brand awareness in key markets.► Drove 1.5B impressions and saved $5MM in media costs through strategic partnerships i.e. Amazon, Verizon etc. ► Executed 20+ launch campaigns for new channels collaborating with Social, CRM, Research & Analytics, and Growth teams, leading to 30% user growth in targeted audience segments.

Saatchi & Saatchi, a leading global advertising and communications network, sculpts brand stories for the world's most iconic names.Project manager for Toyota's first ever global campaign "Start Your Impossible" across 27 different markets world-wide, introducing this company's monumental shift from a car company to a mobility company and Toyota's 8-year partnerships with the Olympic and Paralympics. ► Managed 20+ projects end-to-end for Fortune 100’s award-winning 360 global marketing campaign across 27 markets, achieving 99% on time delivery rate across 500+ multi-channel brand assets for TV, digital/social, and OOH.► Developed project plans and led day-to-day execution for a 20+ person team of creatives, strategists, and account managers to deliver the Super Bowl TV commercial on time and 5% under budget.► Optimized workflows by implementing and migrating the team to a new project management system, resulting in 25% fewer errors and increased project alignment across 50+ colleagues.Work:• "Mobility for All" - Premiered on NBC Prime Time, shown globally in 27 countries• "Good Odds" - 2018 Super Bowl Ad, #5 on AdMeter, 2018 Clio Sports Silver Winner, 2018 Clio Bronze Winner• "Join the Team"• "Lanes of Life"• "Thin Ice"• "Runner" - 2018 Clio Short List• Digital videos/profiles on Olympic & Paralympic athletes & hopefuls• Global Brand Style Guide 2018 CANNES AWARDS:• Gold Lion - PR Lions "Brand Voice & Strategic Storytelling" (Start Your Impossible)• Bronze Lion - PR Lions "Use of Celebrity, Influencers & Key Opinion Leaders" (See Like Menna)• Bronze Lion - Mobile Lion "Social Purpose" (See Like Menna)• Bronze Lion - Social & Influencer Lion "Content Marketing > Partnerships' (See Like Menna)• Bronze Lion - Creative Data Lion "Data Storytelling" (Good Odds)

Oxford Road is the leading independent advertising agency helping the most innovative companies acquire new customers through direct response performance marketing, specializing in podcast media. Managed performance marketing campaigns for offline and emerging media channels at an ad agency for venture-backed DTC startups, driving client growth through data-driven optimization and direct response marketing.► Executed $10MM in paid marketing campaigns for 5 venture-backed direct-to-consumer startups, achieving 32% growth in overall portfolio ROI across podcasts, streaming/terrestrial audio, linear TV, and YouTube.► Improved campaign ROI by 125% YoY through performance analysis and data-driven media optimizations.► Reduced client’s cost per acquisition by 18% through reallocating budget to top-performing TV networks.► Consulted clients on performance marketing channel strategy, opportunities for scale, campaign performance and optimizations, and creative.Clients: Trunk Club, MeUndies, NatureBox, HelloFresh, Headspace, Boll & Branch, Blinds.com, Blink Health, JibJab, Pouch Couch, RetailMeNot, SpareFoot

Coordinated assets, budget reconciliation, and campaign reporting for clients’ paid media campaigns at a fast-paced ad agency, maximizing client ROI through data analysis and cross-functional collaboration. ► Directed a $500K YouTube influencer campaign, achieving a 120% ROI for a notable digital app.► Implemented A/B testing of creative variations, optimizing campaign ROI by 17%.► Managed 110+ onboarding calls with podcast hosts, influencers, and radio talent to brief campaign objectives, key messaging points, and call-to-action requirements.► Produced comprehensive pitch decks, competitive analysis and market research for clients.► Responsible for campaign schedules, budget reconciliation and deliverables across media, creative and analytics.