Esther Carlson

Esther Carlson Email and Phone Number

B2B Tech Communication Strategist and Content Writer | Digital Infrastructure, Enterprise Tech | Tennis Enthusiast @ CXO Communication
boston, massachusetts, united states
Esther Carlson's Location
Dublin, California, United States, United States
Esther Carlson's Contact Details
About Esther Carlson

I am an intuitive communication strategist, writer, and editor with keen instincts for simplifying complex technical and business concepts. Using a conversational writing style, I produce content that informs and engages audiences–prospects, customers, partners, and industry influencers.My leadership and communication styles and my ability to inject humor at the right moment equip me for efficiently managing projects and influencing colleagues–from peers to senior executives–to collaborate on achieving business objectives. I am effective at leading and mentoring high-performing, distributed teams.Let’s connect!

Esther Carlson's Current Company Details
CXO Communication

Cxo Communication

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B2B Tech Communication Strategist and Content Writer | Digital Infrastructure, Enterprise Tech | Tennis Enthusiast
boston, massachusetts, united states
Website:
cxocommunication.com
Employees:
13
Esther Carlson Work Experience Details
  • Cxo Communication
    Communication Strategist
    Cxo Communication May 2021 - Present
    San Francisco Bay Area
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  • Vmware
    Technical Content Writer, Vmware On Vmware Program
    Vmware Mar 2020 - May 2021
    Palo Alto, California, United States
    Collaborated with IT subject matter experts (SMEs) to write and edit content assets showcasing VMware IT product deployment journeys, best practices, and thought leadership for internal and external audiences. Topics included intrinsic security, Zero Trust, digital transformation, lessons learned when enabling a remote workforce, security across a multi-cloud environment, data science, the VMware IT Performance Annual Report, and more.
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  • First Line Software, Inc
    Marketing Communications And Social Media
    First Line Software, Inc Mar 2015 - May 2021
    San Francisco Bay Area
    Authored and edited content to demonstrate thought leadership, build brand awareness, validate capabilities, and promote the company. Content produced includes blog posts, customer success stories, press releases, collateral, and social media. Topics covered include: IoT, HealthIT, Digital Transformation, Wearables, Sensors, DevOps, Agile, Warehouse Automation, Software Testing, and more.
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  • Samsung Next
    Sr. Content Writer
    Samsung Next Aug 2019 - Jan 2020
    San Francisco Bay Area
    Produced and edited technical content for portfolio company Dis.co, a serverless computing platform that distributes parallelization of heavy-compute jobs. Content included long-form blogs to drive SEO traffic, thought leadership, and How-to blogs by technical subject matter experts. Created and managed content calendar to ensure a steady cadence of published content covering cloud, distributed, edge, and serverless computing, DevOps, data science tech tools, and more. dis.co/blog
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  • Arc Document Solutions
    Senior Content Writer, Arc Technology Solutions, A Unit Of Arc Document Solutions (Nyse: Arc)
    Arc Document Solutions Sep 2017 - Mar 2019
    San Francisco Bay Area
    Managed the lifecycle of content production and promotion to increase brand awareness, demonstrate thought leadership, and influence the adoption of technology to modernize facility management operations and elevate how facilities teams are perceived by the C-suite.
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  • Propel(X)
    Marketing Consultant And Social Media Marketing Strategist
    Propel(X) Feb 2015 - Jul 2015
    San Francisco Bay Area
    Built and executed a marketing strategy to increase brand awareness, attract new investors. and drive investments for this online platform connecting investors with cutting-edge science and deep technology startups.
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  • Propel(X) - Invest In Technology That Matters
    Social Media Marketing Strategist
    Propel(X) - Invest In Technology That Matters Oct 2014 - Jan 2015
    Redwood City, Ca
    Created and implemented a social media strategy to establish brand awareness among angel investors, deep technology industry experts and the media.
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  • Datacenterdynamics Na
    Marketing Consultant
    Datacenterdynamics Na Jan 2014 - Jul 2014
    San Francisco Bay Area
    Recruited to accelerate increased awareness of this global, full service B2B information provider, within the North American data center market. Responsible for developing marketing strategies and programs to drive customer growth and revenue from this London-based company's five core products: DCD Events, DCD Intelligence, DCD Professional Development, DCD Media, and DCD Awards.
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  • Exifast
    Director Of Marketing
    Exifast Aug 2008 - Sep 2013
    San Francisco Bay Area
    Led Shared Services Marketing Team for this provider of corporate services to 8 portfolio companies funded by Exigen Capital, a private equity firm. Guided CEOs and other executives to define branding and messaging for these niche B2B, SaaS companies. Owned analyst relations, established Website presence and directed HR Marketing. Integrated SEO into ongoing content creation using knowledge acquired from SEO expert during Website refresh project. Managed two direct reports and matrix-managed… Show more Led Shared Services Marketing Team for this provider of corporate services to 8 portfolio companies funded by Exigen Capital, a private equity firm. Guided CEOs and other executives to define branding and messaging for these niche B2B, SaaS companies. Owned analyst relations, established Website presence and directed HR Marketing. Integrated SEO into ongoing content creation using knowledge acquired from SEO expert during Website refresh project. Managed two direct reports and matrix-managed three who were globally distributed. Show less
  • Deem, Inc.
    Product Marketing
    Deem, Inc. Jul 2007 - Dec 2007
    San Francisco Bay Area
    Brought in to revitalize positioning of the World’s first ‘online personal assistant’ suite of capabilities for reserving and managing travel, concierge, personal shopper and venue/event bookings online. Collaborated with Product Managers and Sales to refocus messaging, standardize sales presentations, and improve the quality and clarity of Requests for Proposal responses.
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  • Usi Affinity
    Head Of Internet Marketing
    Usi Affinity Feb 2005 - Mar 2007
    Walnut Creek, Ca
    Led the expansion of online marketing and sales for this $60M division of USI, offering insurance / financial programs to Alumni and Professional Associations, their members, and small businesses. Partnered with executives to move policy sales and administration of multiple product lines online for improved customer satisfaction, increased sales and reduced costs.
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  • Usi Travel Insurance Services
    Avp - Marketing And Sales
    Usi Travel Insurance Services Jan 2004 - Feb 2005
    San Francisco Bay Area
    Led Marketing and Sales for this independent boutique global travel insurance broker. Responsible for identifying new market, partner and product opportunities, expanding sales from existing channels and streamlining the planning and execution of partner implementation and eCommerce development projects. Oversaw planning and execution of SEO initiatives that drove consistent double-digit annual sales growth.

Esther Carlson Skills

Strategy Marketing Strategy Lead Generation Start Ups Strategic Partnerships Integrated Marketing Cross Functional Team Leadership Leadership Marketing Saas Online Marketing Social Media Marketing Seo Management Business Development Web Marketing Enterprise Software Marketing Communications Project Management Team Management Strategic Planning Program Management Digital Marketing Customer Focused Marketing Social Media Web Analytics Entrepreneurship Product Development Saas Marketing Writing Key Account Relations Connector Web Content Writing Blogging Press Releases Copy Editing Demand Generation Content Strategy Content Marketing

Frequently Asked Questions about Esther Carlson

What company does Esther Carlson work for?

Esther Carlson works for Cxo Communication

What is Esther Carlson's role at the current company?

Esther Carlson's current role is B2B Tech Communication Strategist and Content Writer | Digital Infrastructure, Enterprise Tech | Tennis Enthusiast.

What is Esther Carlson's email address?

Esther Carlson's email address is ec****@****ast.net

What is Esther Carlson's direct phone number?

Esther Carlson's direct phone number is +192520*****

What are some of Esther Carlson's interests?

Esther Carlson has interest in Kids, Cooking, Electronics, Traveling, Home Improvement, International Traavel, Reading, Crafts, Gourmet Cooking, Sports.

What skills is Esther Carlson known for?

Esther Carlson has skills like Strategy, Marketing Strategy, Lead Generation, Start Ups, Strategic Partnerships, Integrated Marketing, Cross Functional Team Leadership, Leadership, Marketing, Saas, Online Marketing, Social Media Marketing.

Who are Esther Carlson's colleagues?

Esther Carlson's colleagues are Hillary Porter, Liz Stanford, Andy Steen, Kirsten Borstad Nowak, Katrinna Ella, Sandy George, Alfredo Martinell.

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