Esther Cossum Email & Phone Number

Greater San Diego Area

Concept, design, and production of logos, branding, infographics, tradeshow graphics, email marketing, social media campaigns, website design, print collateral, packaging, custom apparel, and promotional products. Select clients include Mayor of Los Angeles Eric Garcetti, Oska Wellness, Bitmo, 2XU, The Jones Institute, Garment Exchange, and 8081 Productions.

Vista, California

Plan and execute the creative process to ensure highest quality assets are produced for print collateral, website, digital marketing, online advertising, tradeshow environments, and custom sports apparel. Create internal workflow and development efficiencies for scaled growth and cross-functional optimization. Guide the development and execution of brand identity, tone and voice across all channels. Hire freelance designers, agencies and studios, prepare creative project briefs, and manage all… Show more Plan and execute the creative process to ensure highest quality assets are produced for print collateral, website, digital marketing, online advertising, tradeshow environments, and custom sports apparel. Create internal workflow and development efficiencies for scaled growth and cross-functional optimization. Guide the development and execution of brand identity, tone and voice across all channels. Hire freelance designers, agencies and studios, prepare creative project briefs, and manage all communication to ensure deliverables are met. Bring a high level of creativity, attention to detail and efficiency while working under tight deadlines. Show less

Carlsbad, Ca

Carlsbad, Ca

Create and implement innovative designs for a comprehensive range of men’s and women’s custom triathlon, cycling and running apparel. Manage all aspects of the design process including client communication, trend research, fabric/trim/stitching selection, pre-press and post-production. Work cohesively with sales team to maximize client satisfaction and revenue through all stages of the production process for up to 65 clients simultaneously. Collaborate with production manager and suppliers to… Show more Create and implement innovative designs for a comprehensive range of men’s and women’s custom triathlon, cycling and running apparel. Manage all aspects of the design process including client communication, trend research, fabric/trim/stitching selection, pre-press and post-production. Work cohesively with sales team to maximize client satisfaction and revenue through all stages of the production process for up to 65 clients simultaneously. Collaborate with production manager and suppliers to meet strict deadlines while utilizing a strong attention to detail and achieving the highest quality output. Design and implementation of marketing communication materials such as catalogs, collateral, trade show graphics, email marketing and social media. Show less

Southern California, Arizona And Hawaii

Responsible for a high profile district consisting of eight stores generating $16 million annually. Oversaw four company divisions including Marc Ecko Cut & Sew, Marc Ecko Outlets, Ecko Unltd, and Ecko Unltd Outlets. Best 2011 district results in company +7% to LY versus the company -1%, and managed 3 of the top stores in each division / Top five in 2011 for payroll control, saving 1.7% hours versus the company overage of 0.5% in hours / Best 2011 shrink results in company totaling -0.71%… Show more Responsible for a high profile district consisting of eight stores generating $16 million annually. Oversaw four company divisions including Marc Ecko Cut & Sew, Marc Ecko Outlets, Ecko Unltd, and Ecko Unltd Outlets. Best 2011 district results in company +7% to LY versus the company -1%, and managed 3 of the top stores in each division / Top five in 2011 for payroll control, saving 1.7% hours versus the company overage of 0.5% in hours / Best 2011 shrink results in company totaling -0.71% versus the company -1%, and improved 0.37% versus the previous year / Highest increase to LY and email captures during multiple peak weekends. Received “Most Outstanding Achievement Award” in the company for 2012, given by President, GMM, and VP of Stores. Successfully managed all store expenses, being the only District Manager with no stores on the company’s Redbook Program. Utilized Wicklander-Zulawski certification and successfully forced admissions of employee theft in 2011 and 2012. Effectively communicated with team through visits, conference calls and touch bases to ensure consistency of brand delivery. Provided effective feedback, coaching and training to ensure constant development and accountability. Successful talent acquisition and succession planning to leverage strengths of teams within the district. Upheld high-level visual standards to ensure the image and style of the company is projected at all times. Trainer for newly promoted or on-boarded District Managers in the region. Show less

Southern California

Responsible for five stores generating $10.5 million annually, including $3.1 million home store. Developed multi-store leadership and organizational skills while implementing my skills learned as a Store Manager. Maintained an effective succession plan, with multiple internal support managers promoted to Store Manager. Member of the Big Rhino Club, mentoring high caliber Store Managers as they train for the next level. Corporate point of contact for support on implementing new music… Show more Responsible for five stores generating $10.5 million annually, including $3.1 million home store. Developed multi-store leadership and organizational skills while implementing my skills learned as a Store Manager. Maintained an effective succession plan, with multiple internal support managers promoted to Store Manager. Member of the Big Rhino Club, mentoring high caliber Store Managers as they train for the next level. Corporate point of contact for support on implementing new music, marketing ideas, forms and training documents. Show less

San Marcos, Tx And Los Angeles, Ca

Managed $3.1 million store of 3,500 sq. ft., with up to a 40-member team. Achieved every shrink goal (-1%) and several sales plans while managing expenses in accordance with budget. Received top 10 rankings in 4-wall profit, sales volume, payroll control, key performance indicators, and clearance sell-thru. Company example for visual merchandising, stockroom organization, and clearance procedures. Took responsibility of district while DM was away, including store visits, conference calls and… Show more Managed $3.1 million store of 3,500 sq. ft., with up to a 40-member team. Achieved every shrink goal (-1%) and several sales plans while managing expenses in accordance with budget. Received top 10 rankings in 4-wall profit, sales volume, payroll control, key performance indicators, and clearance sell-thru. Company example for visual merchandising, stockroom organization, and clearance procedures. Took responsibility of district while DM was away, including store visits, conference calls and daily communication. Traveled to over 25 stores in the company for store openings, relocations, remodels, register installations, recruiting and training, re-merchandising, inventory prep and execution. One of 16 members of the Big Rhino Club—group of high caliber Store Managers hand-picked to train for the next level. Responsible for overseeing two “opportunity” stores to help drive sales, improve standards and develop staff. Consistently successful corporate visits and store walk-throughs. Show less