Esther Chong Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As a Marketing Communications Officer at Boost Juice Bars Malaysia from April 2019 to September 2020, I played a vital role in developing and executing marketing strategies to enhance the brand's visibility and customer engagement.During my time at Boost Juice Bars, I was responsible for crafting and implementing marketing communications plans that aligned with the brand's goals and values. I focused on creating impactful campaigns to drive customer interest and increase sales. This… Show more As a Marketing Communications Officer at Boost Juice Bars Malaysia from April 2019 to September 2020, I played a vital role in developing and executing marketing strategies to enhance the brand's visibility and customer engagement.During my time at Boost Juice Bars, I was responsible for crafting and implementing marketing communications plans that aligned with the brand's goals and values. I focused on creating impactful campaigns to drive customer interest and increase sales. This involved managing various marketing channels, including social media, to maintain a consistent and engaging brand presence.I coordinated with internal teams to develop promotional materials such as posters, flyers, and digital content, ensuring they effectively communicated the brand's message and resonated with the target audience. My work also included overseeing the production of point-of-sale materials and other in-store displays to enhance customer experience.Additionally, I played a key role in organizing and supporting events, product launches, and promotions to boost brand awareness and customer loyalty. By collaborating with different departments and external partners, I ensured seamless execution of marketing initiatives and maximized exposure for the brand.My strong analytical skills enabled me to track and measure the performance of marketing campaigns, providing insights to optimize future strategies. By keeping a pulse on industry trends and customer preferences, I contributed to continuous improvement in marketing communications and overall business performance.My tenure at Boost Juice Bars Malaysia provided me with valuable experience in marketing communications, campaign management, and customer engagement. My ability to create and execute successful marketing strategies helped strengthen the brand's market position and fostered strong connections with customers. Show less

Kuala Lumpur, Malaysia

As a Senior Marketing Executive at Kewpie Malaysia Sdn Bhd from April 2017 to April 2019, I managed both Above-The-Line and Below-The-Line marketing activities.For Above-The-Line efforts, I managed events and marketing initiatives throughout the year within the allocated Advertising and Promotion (A&P) budget. I planned and executed marketing campaigns and brand plans to increase Kewpie's market presence. This included overseeing advertising and promotions, media activities, and… Show more As a Senior Marketing Executive at Kewpie Malaysia Sdn Bhd from April 2017 to April 2019, I managed both Above-The-Line and Below-The-Line marketing activities.For Above-The-Line efforts, I managed events and marketing initiatives throughout the year within the allocated Advertising and Promotion (A&P) budget. I planned and executed marketing campaigns and brand plans to increase Kewpie's market presence. This included overseeing advertising and promotions, media activities, and branding events like road shows and product launches.I worked with various partners, including logistics, quality control, quality assurance, merchandisers, joint promotion partners, and distributors to organize and outline promotion campaigns. I coordinated the creation of communication materials such as brochures and in-store points of purchase (POPs).Collaborating with businesses from different industries, such as Yakult and The Burger Lab, allowed me to extend our reach and engage new audiences. I also managed the company's digital marketing platforms, including Facebook and the website, to maintain an engaging online presence aligned with overall marketing strategies.For Below-The-Line activities, I managed product portfolios and lifecycles by conducting market research and competitive analysis to identify current and future market requirements. This informed product development and planning, ensuring Kewpie's offerings met market demands and customer expectations.My time at Kewpie Malaysia Sdn Bhd equipped me with valuable experience in both strategic planning and hands-on execution, contributing significantly to the company's marketing success and growth. Show less

Kuala Lumpur, Malaysia

During my tenure as a Product Marketing Specialist at Nu Skin, I was responsible for managing the product portfolio and lifecycle, conducting market research and competitive analysis to identify key market requirements. My role involved preparing monthly sales reports using data from SAP, assisting with sales analyses, and developing effective pricing strategies.I was in charge of updating core selling points, questions, and answers while managing the production of product materials… Show more During my tenure as a Product Marketing Specialist at Nu Skin, I was responsible for managing the product portfolio and lifecycle, conducting market research and competitive analysis to identify key market requirements. My role involved preparing monthly sales reports using data from SAP, assisting with sales analyses, and developing effective pricing strategies.I was in charge of updating core selling points, questions, and answers while managing the production of product materials such as brochures and sales aids. Additionally, I collaborated with creative teams to explore innovative ideas for visuals and handled loyalty programs aimed at enhancing customer retention.I successfully planned and executed promotion campaigns, including Merdeka and Chinese New Year promotions, and managed the production of promotional materials such as posters, flyers, and premium items. My role also included preparing promotion forecasts, developing mechanics, and ensuring adequate stock levels for upcoming promotions.Furthermore, I provided content support for promotional emails and tracked sales promotions, preparing post-promotion performance analysis reports. My ability to multitask and handle various aspects of product marketing helped contribute to the success of the team and the overall marketing strategy. Show less

Kuala Lumpur, Malaysia

From March 2014 to February 2016, I served as a Marketing and Retail Executive at OKI Data (S) Ptd Ltd, blending Advertising and Promotion with Retail Management. My role involved managing activities within the Advertising and Promotion (A&P) budget, ensuring strategic alignment and optimal resource use. This approach led to impactful communication initiatives and successful promotional campaigns, boosting business growth.I created comprehensive marketing reports, providing key insights… Show more From March 2014 to February 2016, I served as a Marketing and Retail Executive at OKI Data (S) Ptd Ltd, blending Advertising and Promotion with Retail Management. My role involved managing activities within the Advertising and Promotion (A&P) budget, ensuring strategic alignment and optimal resource use. This approach led to impactful communication initiatives and successful promotional campaigns, boosting business growth.I created comprehensive marketing reports, providing key insights for strategic decision-making. Analyzing data and trends formed the basis for informed planning and resource allocation. Optimizing media coverage for events like product launches and distributor recognition increased the visibility and reach of marketing initiatives.My approach to press relations and communication involved cultivating strong media relationships and managing internal communications, such as memos and product press releases. This proactive engagement ensured clear, consistent messaging and solid media partnerships.In sales and marketing, I executed plans that aligned with budgets and achieved product distribution and merchandising objectives. I prioritized maintaining strong relationships with nationwide dealers, offering support and guidance.Providing essential customer support and merchandising assistance to end-users and merchandisers ensured high levels of satisfaction. By working closely with dealers and merchandisers, I facilitated successful promotions and gathered valuable market and customer information to guide future strategies.Overall, my experience in strategic marketing activities, communication, and relationship management consistently contributed to the success of various marketing initiatives and campaigns. My time at OKI Data was transformative, providing a holistic perspective and equipping me with skills and insights that continue to positively influence my career. Show less

Bachelor Of Business, Marketing, 3.03/4.00

Stpm, Business/Managerial Economics

Spm, Spm