Manage operational and technology initiatives that enable digital business growth. Managing the launch of Outlet and Factory sites and transition to new e-commerce platform from planning stages to launch.Coordinated with cross functional partners to support the day to day business needs, sale strategy and the content refresh process.Created and automated workflows to improve operational efficiency for all e-commerce projects across teams.Worked with cross functional partners to develop requirements, test scripts and oversee implementation of promotional pricing display.Managed team of web producers for daily site maintenance and content optimized the site's performance, resulting in a 5% reduction in page load times

Ensure eCommerce website provided best user experience according to data analysis and industry trends.Update digital boutiques with content and features according to user research and brand guidelines. Streamlined Process for website updates which eliminated multiple website issues after launch.

Facilitates the content and technical objectives for both the Ann Taylor and LOFT websites. Leads major and minor projects relating to site content and features that translate to the core functionality on the both websites. Assist with the trafficking and coordination of functional site elements in order to facilitate the execution of technical and creative initiatives for the website.

Project Management of e-commerce feeds to shopping portals. Grew E-Shopping Channels by 300%.Responsible for the maintenance of product data including, but not limited to, reviewing current data structures and making recommendations/changes for improvement, uploading data tables and checking flow through to company’s website. Creating ad-hoc reports and presenting findings.

I Offer Design Services primarily focused on conversion rate optimization, user experience, and branding. Defined e-commerce strategic objectives and carried out creative and technical implementation and perform quality assurance throughout development and implementation process. Deliver products that meet search engine optimization standards and that increase conversion rates and online sales. - UX Design- Conversion Rate Optimization- Brand Identity and Web Design- E-commerce Store Management

Managed email marketing campaigns, created and sent out monthly newsletters. Editor of blog articles and social networking tools. Tracked and analyzed click through rates and conversion. Designed new look and feel of site, maintained and upgraded site. SEO content publishing. Maintain and updated website.