Esther Dwinell Email & Phone Number

Fairfax, Virginia, United States

Wrote short- and long-form copy for print and digital assets for this financial planning and investment management firmCreated consumer-friendly articles on personal finance derived from weekly talk show Interpreted creative briefs to develop messaging and provide integrated campaign direction

Arlington, Virginia

Helped to establish the company’s voice and brand in its online presence as it launched US storesCreated, edited, and proofread copy for consumer website and weekly flyers using internal software systems; translated merchant language into consumer-friendly copy

Burbank, Ca

For nearly nine years, managed written communications for television series produced and distributed by Warner Bros. Television Group. Recent roster of series (nearly 80) included 2 Broke Girls, The Bachelor franchise, The Big Bang Theory, Blindspot, The Flash, Gilmore Girls, Little Big Shots, Pretty Little Liars, The Real, Rizzoli & Isles, Teen Titans Go!, The Vampire Diaries, The Voice, and many moreCreated publicity and marketing materials for domestic and international use, ensuring quality control and strategic messaging for different brands, audiences, and campaignsAs lead copywriter, wrote and edited series and product descriptions, sales materials, press releases, press kits, episodic storylines, website content, copy for iTunes and other digital platforms, trivia questions for promotions, character descriptions, taglines, promo scripts, ad copy, social media pitches, and moreCollaborated with Publicity, Worldwide Marketing, Digital Distribution, Creative Services, Art & Advertising, Social Media, B2B websites, Business Affairs, and International Television DistributionSupported Studio with talent relations and press events

North Hollywood, Ca

Wrote, edited, imported, and coded content to launch Family.com website and prepare consumer databaseResponsibilities included writing and editing articles, "editor's notes," and promos; working as a copy editor and helping to create style guides; maintaining quality assurance in content and appearance; assigning tags/keywords for SEO purposes; formatting articles using HTML coding; creating merchandising links; and loading original articles into content management system to publish to site

Los Angeles And New York

Copywriter and editor for short- and long-form advertising copy, catalogs, websites, sales and promotional materials, on-air spots, collateral, books, and moreClients included: BCBG Max Azria, Condé Nast Traveler, KB Home, Pacific Charter School Development, South End Press, Vanity Fair, Vibe

Greater New York City Area

Copyedited, with line editing, all articles and stories of this popular beauty magazine, working with editors and production and art departments to ensure clarity and accuracy