Esther Park

Esther Park Email and Phone Number

VP of Portfolio driving innovative strategies and P&L transformation in beverage alcohol @ InvestBev
Esther Park's Location
Greater Chicago Area, United States, United States
Esther Park's Contact Details
About Esther Park

Throughout my career, I have been a global brand builder and growth-focused executive with a proven track record of success in beverage alcohol, luxury, prestige beauty care, and CPG industries. I blend my passions as an innovator and creative with my love of data to form an agile mindset that overcomes business challenges and achieves stakeholder alignment.My consumer insight and R&D experience allow me to achieve brand marketing success with a proven track record of year-over-year sales growth, transformed P&L, leadership, and strategic planning expertise. As a leader, I coach and mentor professionals to embrace the bigger picture and understand their unique contributions to the overall business. Together, we identify opportunities to increase capabilities and meet their specific career goals. Examples of my recent career highlights include:► Stabilized and grew market share at Coors with brand repositioning, a new campaign, and improved engagement across a suite of digital tools, experiential activations, and shopper marketing. ► Achieved double-digit sales growth of William Lawson’s Scotch Whisky to become the fastest growing global brand across Bacardi spirits portfolio for three consecutive years.► Restored profitability, turning around Revlon International’s Europe and Middle East region from -$50M loss to +$30M in four years through portfolio optimization of thousands of SKUs, a fast cadence of product launches, and marketing revitalization.► Launched Halenani Consulting in 2021 to advise small to mid-size clients on marketing strategies, capabilities, and campaigns to drive sales growth.In addition to my professional experience, I recently completed the Digital Transformation Executive Education Program at Northwestern University’s Kellogg School of Management and hold a Bachelor of Science in Chemical Engineering from Cornell University. My areas of expertise include:Brand Marketing Strategy & Planning | Global Brand Management | Digital Marketing | Social Media | Communications | Shopper Marketing | Consumer Insights | P&L Management | Revenue Generation | Servant Leadership | Business Strategy | Stakeholder Management | Transformational Change | Digital Transformation | Innovation NPD | Design Thinking | Segmentation | Customer Loyalty | Team Development

Esther Park's Current Company Details
InvestBev

Investbev

View
VP of Portfolio driving innovative strategies and P&L transformation in beverage alcohol
Esther Park Work Experience Details
  • Investbev
    Vice President Of Portfolio
    Investbev May 2023 - Present
    View
  • Halenani Consulting
    Global Brand Marketing Consultant
    Halenani Consulting 2021 - Present
    I launched Halenani Consulting in 2021 to advise small to mid-size clients on marketing strategies, capabilities, and campaigns. DELIVERED RESULTS:► Tendable, a global HealthTech B2B SaaS company. Selected by the founder-led CEO to lead fractional marketing and implement successful rebranding, build strategic marketing plans, sharpen positioning, and shape the marketing organization. ► Etain Health, a women-owned family-led NY medical cannabis company. Drove record monthly sales with an omni-channel new product marketing campaign during key cannabis holiday 7/10.
  • Molson Coors
    Global Brand Vice President, Coors Family Of Brands
    Molson Coors 2017 - 2019
    Chicago, Illinois, Us
    Recruited to drive business growth across the Coors trademark globally, I directed thematic omnichannel communication and created the overall strategic marketing plan that accelerated adoption in strategic international markets. My team of global marketing professionals drove innovation by building essential relationships in each of these markets. DELIVERED RESULTS:► Reversed declines in established markets (US / Canada) while fueling growth in new markets.► Increased global brand convergence and improved global brand expansion.
    View
  • Bacardi
    Innovation Director, Global Travel Retail Luxury Limited Editions & Apac New Trademarks
    Bacardi 2013 - 2016
    Pembroke, Bm
    Selected by the VP of Innovation to relocate from London to Hong Kong and develop new strategic trademarks for APAC and Global Travel Retail (GTR). I increased market share by directing the innovation pipeline of luxury editions across core brands, Bacardi Rum, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch Whisky, and the single-malt Scotch portfolio. By utilizing consumer and shopper insights and aligning product portfolio strategic plans with executive team members, I developed award-winning product launches for Dewar’s Scratched Cask, Dewar’s 30-Year-Old Ne Plus Ultra, and Royal Brackla. DELIVERED RESULTS:► Delivered 15+% of total sales from innovation pipeline in GTR and 25% of total sales in APAC.► Created and launched 200th anniversary limited edition 35-year-old single malt launched in Russia, UK, and Asia travel retail as the most expensive whisky in company history (Royal Brackla, $20K at retail).
    View
  • Bacardi
    Global Marketing Director - Whiskies
    Bacardi 2009 - 2013
    Pembroke, Bm
    Recruited to drive the growth agenda for a $500M+ whisky portfolio, creating and implementing effective global brand strategies for William Lawson’s and Dewar’s brands. I pushed consistent brand narrative and voice through marketing, communications, digital social media, and SEO playbook. Led a global brand steering committee of ten country marketing directors in collaboration, best practice implementation, and geographical expansion. DELIVERED RESULTS:► Devised strategies propelling the William Lawson’s brand to become the fastest-growing international spirit within Top 50 brands and #1 imported spirit in Russia; grew volume from 1.6M 9L to 2.7M 9L cases over three years.► Won multiple awards for creative execution, including Best TV commercial and outdoor in Latin America with 2013-14 “Formalisms” campaign for Latin America and Caribbean market.
    View
  • Revlon
    Regional Marketing Director, Europe, Middle East, And Canada
    Revlon 2005 - 2009
    New York, Ny, Us
    Promoted to the executive regional leadership team directing regional P&L, developing marketing strategy and A&P investment across the company brand portfolio. Key member of global brand marketing leadership team, driving long-term portfolio plan and communication strategies.DELIVERED RESULTS:► Restored profitability, turning around Revlon International’s European and Middle East region from -$50M loss to +$30M in four years through portfolio optimization of thousands of SKUs, a fast cadence of product launches, and marketing revitalization.► Expanded market share leadership for key product lines, including double-digit CAGR in net sales for Revlon Beauty Tools in Canada and Charlie Body Sprays in the UK.
    View
  • Revlon
    European Marketing Manager
    Revlon 2003 - 2005
    New York, Ny, Us
    View
  • Revlon
    Uk Marketing Manager
    Revlon 2003 - 2003
    New York, Ny, Us
    View
  • Procter And Gamble
    Section Head – Europe Beauty Care Technical Brand Management
    Procter And Gamble 1999 - 2001
    Cincinnati, Ohio, Us
    In this role, I grew brand equity scores and market share for a large portfolio of brands in personal beauty care, cosmetics, and fragrances. Launched Olay Total Effects, still in market 15+ years from launch, becoming $1B+ brand. Worked in multiple locations across Cincinnati, OH, Baltimore, MD and London, UK► Recognized globally as an internal expert and coach in holistic product design. Leadership sponsor for site-wide products research training.
    View

Esther Park Skills

Strategy Global Marketing Brand Architecture Marketing Strategy Marketing Communications Fmcg Marketing Brand Management Cosmetics Brand Development Consumer Insight Product Development Business Strategy Segmentation International Marketing Leadership Brand Equity Packaging Strategic Planning Fast Moving Consumer Goods Wine And Spirits Industry P&l Management Portfolio Management Product Marketing Team Building Innovation Experienced Change Agent Influencer Marketing Luxury Brand Marketing Beauty Industry Agency Relationship Management

Esther Park Education Details

  • Cornell University
    Cornell University
    Chemical Engineering With Distinction
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Digital Transformation Executive Education Program

Frequently Asked Questions about Esther Park

What company does Esther Park work for?

Esther Park works for Investbev

What is Esther Park's role at the current company?

Esther Park's current role is VP of Portfolio driving innovative strategies and P&L transformation in beverage alcohol.

What is Esther Park's email address?

Esther Park's email address is pa****@****ief.com

What is Esther Park's direct phone number?

Esther Park's direct phone number is +144129*****

What schools did Esther Park attend?

Esther Park attended Cornell University, Northwestern University - Kellogg School Of Management.

What skills is Esther Park known for?

Esther Park has skills like Strategy, Global Marketing, Brand Architecture, Marketing Strategy, Marketing Communications, Fmcg, Marketing, Brand Management, Cosmetics, Brand Development, Consumer Insight, Product Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.