Esther (Et) Franklin

Esther (Et) Franklin Email and Phone Number

Chief Strategy Officer @ Publicis Media
Evanston, IL, US
Esther (Et) Franklin's Location
Evanston, Illinois, United States, United States
About Esther (Et) Franklin

Corporate Board candidate: Business Development/Growth, Consumer Marketing/Audience Insights, Digital Media/Technology/Innovation, ESG, Executive Management, Marketing/Brand Management, Mergers/Acquisitions, Senior Leadership, Strategy Development/Transformation. 3X time Cannes Lions Judge, 2X Global Festival of Media Judge, ANA Multicultural Awards Judge, Jay Chiat Awards Jury Chair, Crain’s Chicago Business - Notable Nonprofit Director. DIGITALEsther’s sensibilities are rooted in the constantly evolving digital, media landscape. She leverages the new AI-driven frontier, explosion of social platforms and eCommerce, to keep brands in lockstep with shifting audience behaviors. Her leadership in evolving marketers' strategic approaches to growth within the rapidly changing digital eco-scape, while strengthening their understanding of its relevance to modern audiences, has led to new business wins and expanded US/Global Client scope across industries; Beverage, CPG, Distilled Spirits, Entertainment, Finance, Insurance, QSR, Retail, Technology and others.   INSIGHTSNever has it been more important for marketers to have access to best practices related to distilling massive amounts of disparate data into meaningful information, instructive & clear enough to guide difficult decisions organizations must make.Esther is expert in strategic application of the right combination of data sources necessary to clarify & define modern audiences & their concerns. She possesses the unique skill set of knowing how qualitative, quantitative, observational & modeled data can be leveraged by management to identify & define modern audiences representing highest growth potential.CULTUREEsther’s ability to oversee critical conversations organizations engage in to build brands, keep, attract & grow new audiences, stems from her expertise in the impact of US/Global population shifts. This provides foundational knowledge in ‘getting’ that modern audiences bring their own, perspectives to decisions they make as consumers and influence ways inclusive, mass audiences engage in media. Beyond overseeing & directing ways to effectively build brands and market inclusively, Esther’s expertise enables her to help senior leaders identify & understand shifting factors shaping overall society trends. She is adept in motivating executive talent, championing US/Global enrichment programs & product elevation. Esther has also directed efforts designed to strengthen organizational culture against Environmental, Societal, and Governance concerns with measurable impact.

Esther (Et) Franklin's Current Company Details
Publicis Media

Publicis Media

View
Chief Strategy Officer
Evanston, IL, US
Esther (Et) Franklin Work Experience Details
  • Publicis Media
    Chief Strategy Officer
    Publicis Media
    Evanston, Il, Us
  • Spark Foundry
    Global Chief Strategy | Cultural Fluency Officer
    Spark Foundry Jan 2022 - Present
    New York, Us
    Unapologetic adviser rooted in cultural fluency; being maniacal about inclusive, mass marketing with intent. Capability Builder & Integrator whose Whole-View-Perspective guides & drives impact against Environmental, Social & Governance concerns. As a 'Capability Builder' oversees innovation in ways of working & partnership models. Through 'Integration', spurs elevation & evolution of on-growing strategic direction for Spark Foundry and its clients. A 'Whole-View-Perspective' makes it possible to inspire standard-breaking work.
  • Spark Foundry
    President Global Strategy | Cultural Fluency
    Spark Foundry Feb 2020 - Jan 2022
    New York, Us
  • Spark Foundry
    Evp Managing Director - Global Strategy & Cultural Fluency
    Spark Foundry 2016 - Mar 2020
    New York, Us
    Strategic shape-shifter. Driver of cultural fluency for competitive advantage. Creator of the proven end-to-end product development process driving impact, momentum and growth for Spark and its Clients; HEAT.
  • Publicis Media
    Executive Vice President Head Of Americas Experience Strategy
    Publicis Media Apr 2016 - Aug 2016
    London, England, Gb
    Influenced how the advertising/communications industry looks at multiculturalism by encouraging marketers to take an “inside out” perspective grounded in data, insights and knowledge. Helped iconic brands strategically leverage culture + identity to impact growth with local & global audiences. With passion, energy and expertise in the area of high-value, fast-growing, influential, diverse audiences, has effectively positioned brands to win the future now.
  • Starcom Mediavest Group
    Evp Head Of Smg Americas Experience Strategy
    Starcom Mediavest Group 2011 - 2016
    Designed and delivered vision for the Human Experience Strategy function within the Americas organization [US Multicultural & Latin America]. Included development of next generation human understanding initiatives and evolving product development to drive increased relevance against diverse audiences. Appointed as 1 of 30 top strategists across global network to the Global Product Committee – council driving product innovation, consistency, elevation & network award recognition.
  • Starcom Mediavest Group
    Evp Director Cultural Identities
    Starcom Mediavest Group 2006 - 2011
    Spearheaded development of the Cultural Identities center of excellence. The platform of identity was leveraged to gain unique perspective on fast-growing, high-value, influential communities. Cultural behaviors & communication engagement patterns were explored to understand their impact on the adoption of brands, services, message engagement and content development.
  • Starcom
    Svp: Director Consumer Context Planning
    Starcom 2001 - 2006
    Chicago, Il, Us
    Launched and modeled the creation of a new discipline grounded in account planning principles, Consumer Context Planning. The discipline created enabled identification of consumer engagement opportunities by connecting marketing/media research with strategic audience insights.
  • Leo Burnett
    Vp Planning Director
    Leo Burnett 1993 - 2001
    Chicago, Illinois, Us
    Successfully managed the planning process for the largest account at Leo Burnett as well as initiated and managed the corporate level trend initiatives 20Twenty Vision and Foresight Matters. Landed an appearance on the Oprah Winfrey show as a member of the LeoShe team generating future leads and publicity for the initiative.

Esther (Et) Franklin Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Masters Of Management
  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    Marketing

Frequently Asked Questions about Esther (Et) Franklin

What company does Esther (Et) Franklin work for?

Esther (Et) Franklin works for Publicis Media

What is Esther (Et) Franklin's role at the current company?

Esther (Et) Franklin's current role is Chief Strategy Officer.

What schools did Esther (Et) Franklin attend?

Esther (Et) Franklin attended Northwestern University - Kellogg School Of Management, Gies College Of Business - University Of Illinois Urbana-Champaign.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.