Esther Fraser Email & Phone Number

Jersey City, New Jersey, United States

A marketing consultancy geared towards equipping non-profits and social entrepreneurs with the communications tools they need to meet their goals.

Jersey City, New Jersey

• Pitch, develop, and produce 42 media stories annually about Rising Tide Capital, its founders, and entrepreneurs across local, regional and national media outlets.
• Manage content calendar to support individual fundraising initiatives, including a year-end appeal across email marketing and social media that has a 90%retention rate
• Create and measure ongoing bi-lingual marketing and enrollment campaign serving 1,000+ entrepreneurs for past 3 years.

Jersey City, NJ

• Launched a statewide pitch competition that has since generated more than 300 million media impressions and raised more than $3 million for Rising Tide Capital
• Grew communications team to 3 full time staff members

• Developed the organization’s first-ever communications collateral--including programs brochures and first annual report
• Won the Kauffman “Buzz Builder Award” for developing and promoting a calendar of 46 events throughout Jersey City during Global Entrepreneurship Week 2009

Jersey City New Jersey

• Designed and executed a non-partisan online and offline grassroots campaign for GSECDC's I Love Greenville Community Plan to educate the Jersey City Greenville community about their opportunity to shape a local.
• Generated 700 petition signatures and increased Facebook Page Likes by 300%, Post Reach by 450%, and Post Engagement by 325%

Greater New York City Area

• Drafted sales presentations for digital advertising opportunities for Cartoon Network and Adult Swim
• Created reports based on competitive tracking research

Syracuse, New York Area

• Designed print and digital program collateral for Whitman's programs
• Developed content for Whitman’s website and semi-annual alumni magazine

Miami, Florida

• Increased the number and diversity of Guardian ad Litem volunteers by forming strategic relationships with multicultural Miami-Dade communities and media
• Coordinated two major annual volunteer appreciation events

Greater New York City Area

• Drafted and distributed press releases for Royal Caribbean Cruise Lines, Beverly Hills, The Bahamas, and Atlantic City Accounts
• Managed media lists and press clipping logs

Miami/Fort Lauderdale Area

• Pitched University events to local, regional and national media
• Created weekly updates for campus wide information systems

Master Of Science (Ms), Media Management

Activities and Societies: Turner Diversity Fellow

Digital Marketing-Digital Strategy

A one week accelerated program

Bachelor Of Arts, Communications- Public Relations