Esther G. Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Stepping in as the pioneering marketing executive and advancing to CCO, I orchestrated a complete transformation of a 20-year-old technology company's market presence and growth trajectory. We evolved from a hidden gem to an industry challenger in software development and digital innovation.Key Transformations:*Architected and executed a comprehensive rebrand that earned industry recognition for responsible software development and innovation, shifting the company's market position from legacy player to forward-thinking leader.*Spearheaded AI strategy development as one of the early core members of the committee, developing governance frameworks and policies to maintain brand integrity.*Built and led a dynamic marketing powerhouse team, integrating traditional and digital capabilities - from strategic communications to SEO optimization - resulting in a surge in digital engagement.Growth & Revenue Impact:*Engineered a radical shift in sales approach, building and mentoring a 5-person team that embraced modern demand generation techniques and activity-based metrics.*Implemented data visualization and performance tracking systems that brought transparency to C-suite decision-making, creating a culture where data drives strategy.Leadership & Organization Design:*Reimagined the company's strategic vision and business architecture, gaining buy-in across the C-suite through a combination of clear communication and demonstrated results.*Established rigorous performance metrics and accountability systems while maintaining team autonomy and creativity.

Santa Clara, California, Us

Architected the marketing evolution that positioned a global consulting firm for its successful acquisition by Apexon, a VC-backed digital technology leader, in 2021. Leading a 15-person global team with a $3M budget, I reported directly to the CEO/COO to drive market presence and revenue growth across three continents.Market Transformation & Growth:*Engineered a 25%+ revenue surge over three years through strategic repositioning that turned market complexity into competitive advantage, crafting a distinctive brand voice in a crowded consulting landscape.*Built and led the company's first cohesive marketing organization, orchestrating brand strategy and execution across North America, Asia, and Europe for a rapidly growing workforce of 1,400+ professionals.Digital Innovation & Market Presence:*Leveraged deep digital media expertise to create a content engine that amplified executive thought leadership and corporate narrative across channels, driving a 70% increase in social media engagement.*Pioneered the company's digital evolution, optimizing web presence and SEO performance while creating compelling multimedia storytelling that resonated with enterprise clients.Strategic Growth Initiatives:*Instrumental in corporate development, effectively articulating company value proposition during multiple acquisitions and the ultimate successful exit.*Forged and launched the company's first Salesforce partnership, creating a new digital marketing practice that expanded service offerings and deepened client relationships through integrated sales and service solutions.Revenue & Pipeline Impact:*Designed and implemented a sophisticated account-based marketing strategy that merged digital tools with traditional outreach, driving a 60% expansion of MQLs.*Created an omni-channel marketing framework that not only elevated brand visibility but earned significant industry recognition, strengthening our position during the acquisition process.

Returned to corporate arena with a digital marketing consultancy, and shared strategic insights and marketing philosophies enabling small to mid-size B2B and B2C companies in the healthcare, financial services, non-profit and services sectors to build/scale through digital transformation, and increase their brand value and market presence. * Empowered clients to visualize growth opportunities, identify future-state business models and structures, and define new brand, competitive positioning and marketing strategies.* Developed multi-media marketing and digital transformation strategies that introduced companies to emerging, innovative Cloud / digital sales, marketing and CRM solutions (Salesforces, Hubspot, Microsoft Dynamics).* Assessed sales, marketing and customer relationship management practices, and implemented people, process and technology changes to increase speed, efficiency and success across customer-facing operations.* Converged data analytics, process change and technology to unify and streamline sales teams, enhance data-driven customer insights, and optimize demand management, sales performance and the customer experience.* Guided clients in establishing data governance and management practices, and agile, scalable structure, access, processing and utilization tools.* Collaborated with clients in the CPG, financial services, healthcare, high-tech and retail sectors to develop new business models, launch new products, and reposition brands across 30+ product categories.* Reimagined a century-old insurance company’s growth strategy by and leveraged customer/market research and analysis to establish a new competitive position against traditional insurance model disruptors.* Digitally transformed a not-for-profit organization by unifying their systems and empowering Directors with new ways to providing scholarships and support to high-achieving, underprivileged youth.

Partnered with a colleague to launch an award-winning, B2C, special events services company, Scarlet Petal (acquired by Phillip’s Flowers), in the Chicago area. Leveraged business acumen coupled with digital marketing and customer experience insights to build a profitable business, ultimately leading to being acquired.* Conceived the Scarlet Petal brand, value proposition and reputation for creativity, professionalism and exceeding client expectations. Grew the B2C business 20%+ YOY without outside financing and generated 25X ROI upon sale.* Built and led a 4-member leadership team and 30+ seasonal/contract staff in the conceptualization and flawless execution of 7K one of a kind, personalized events and experiences.* Crafted the unique brand identity and utilized networking and relationship-building strategies to forge strategic partnerships and secure preferred vendor status with premier hotels, restaurants and event venues across Chicago.* Pioneered a strong digital presence, including 5-star ratings, high visibility, loyal followers and new business opportunities using search engine optimization, blogs, social media, content marketing and cross-promotions. * Capitalized on emerging technologies to automate lead generation, RFPs, contracts, CRM and user experience. Differentiated the business among the competition, achieved 80%+ conversion rate and reduced admin costs 35%.

Teaneck, New Jersey, Us

Parlayed a breadth of experience into a newly created global marketing role with an emerging high-tech professional services company. * Established international corporate branding and positioning, and designed/led multi-media corporate reputation, public relations, and sales/service campaigns.* Collaborated with the founders to enhance market visibility, close high-level contracts and accelerate revenue growth culminating in acquisition by a leading technology/business consulting firm.

Honed expertise in lifecycle marketing and global event management while gaining insights into the arts/entertainment, healthcare/human services, higher education, and consumer products/retail sectors. Highlights:* Entrusted by the CEO of Eastern Accents, a luxury consumer products designer/manufacturer as a Marketing Communications Manager, and provided insights and execution of strategic initiatives: business branding/marketing, new product development and global manufacturing/logistics.* Represented Cardean Learning (formerly UNext.com), a higher education, technology and eLearning company as an Event Marketing Manager at global trade shows. Forged partnerships with leading US and international universities to launch some of the first accredited online MBA programs.* As Marketing / Events Coordinator, planned and produced large-scale concerts, including securing sponsorships, entertainment, vendors, and volunteers/staff, which raised millions of dollars for Lambs Farm, a non-profit serving people with developmental disabilities.* Gained experience in content development, copy editing, talent recruitment and commercial production as a Production Assistant / Editor under the tutelage of Chuck Olin, an award-winning documentary and commercial film director and producer.

Digital Marketing And Integrated Communications Certificate, Marketing

Bachelor Of Arts (B.A.), Business/Corporate Communications