Esther Guo Email and Phone Number

1.Carried out brand image promotion campaigns on social media platforms, followers increased by more than 2k per month, daily webpage visits averaged at 6k, membership participation rose by 80% in three months 2.Collected statistics on monthly sales, analyzed products' year-on-year and month-on-month growth, put forward effective marketing strategies and increased the monthly turnover by 10% 3.Used Excel for data cleaning, resulting in a 20% increase in email arrival rate 4.Took charge of competition study from rival companies in Beijing, conducted market researches and data analysis to gain insight on product reputation and user needs, assisted the department to complete the target sales of 300k in the "graphene heating hip protection" project 5.Assisted the manager to draft proposals for business cooperation and signed long-term contracts with 50% of the existing customers through B2B marketing

1.Collaborated with the business manager to conduct background checks on enterprise clients, wrote investigation reports based on the results of the survey.2.Collected information from different teams to prepare weekly departmental performance reports, mainly on the stock and increment of loans and deposits, to provide the management of the bank with informative statistics for possible strategic adjustments.

1.Responsible for personnel recruiting for the risk control and data analytics teams.2.Participated in the Mapping Project, by identifying target companies and outlining talent portraits.3.Upgraded the talent database, gathered and analyzed human resources-related data for future use, made regular updates and produced weekly reports.