Estherina Daniel Email and Phone Number
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Estherina Daniel personal email
A strategic, results-driven and inspiring leader who works collaboratively to solve problems and achieve business outcomes. Estherina has more than 20 years of experience in global companies working across Australia, UK, US and Indonesia and is skilled in strategic planning and commercial marketing, communications and brand strategy, go to market activation and organizational change and development.Through her work in higher education, Estherina shares her expertise by facilitating seminars, mentoring students and consulting with SMEs. A big picture thinker who translates concepts through to reality, Estherina has been increasingly focused on exploring and supporting organisations as they pivot towards more sustainable and regenerative business models that balance people, profit and planet.
International Internships
View- Website:
- internationalinternships.com.au
- Employees:
- 24
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Marketing ManagerInternational InternshipsMelbourne, Vic, Au
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Senior AdvisorTerratai Oct 2022 - PresentBali, Indonesia -
Business And Marketing ConsultantLingkar Consulting Aug 2018 - PresentMelbourne, Victoria, Australia -
AcademicDeakin University Jan 2018 - PresentMelbourne, Victoria, AustraliaEducating the next generation of business leaders through interactive and experience based teaching.• Professional Insights (MWL101) - Seminar Leader• Marketing Fundamentals (MMK101) - Seminar Leader• Tools for Employability (STP010) - Unit Coordinator• Marketing Positioning and Consumers (MBA704) - Teaching Assistant• International Consultancy Experience (MWL319 & MWL719) - Mentor • Australian Business Consultancy (MWL316 & MWL716) - Lecturer and Mentor -
Sales And Marketing ConsultantJohn Hardy Sep 2018 - Dec 2019Bali, Indonesia -
Board MemberGreen School Bali Jul 2018 - Jun 2019Bali, IndonesiaGreen School Bali is a progressive K-12 international school with a mission to create "a community of learners making our world sustainable". It educates for sustainability, through community-integrated, entrepreneurial learning, in a wall-less, natural environment. The holistic, student-guided approach inspires and empowers students to be changemakers.The Board of Management is the cross-stakeholder body that governs the School operationally to provide Green School’s holistic education experience, and to develop and implement its strategic plan. It has the appropriate executive authority and responsibility to make the required decisions, with representation from all parts of the community of learners.greenschool.org -
Marketing DirectorHallmark Cards Feb 2014 - Nov 2018Melbourne, Victoria, Australia• Managed a team of ~30 marketers and a portfolio >$140m across ANZ delivering a renovation and innovation pipeline to drive sales whilst managing costs. • A key member of the executive team accountable for all elements of business performance and health including financial performance, values, mission and brand health and employee engagement. • Responsible for developing the strategic growth plan, licensing and partnerships, NPD, marketing and promotional plans and all other elements related to total business P&L. • Developed industry first category strategy which laid out a path to double the size of the category in 5 years which became the foundation for HCA’s 5 year strategy• Instrumental in developing customer strategies that culminated in secure long term exclusive contracts with key national partners.• Re-imagined the category shopping experience and new business models in national and independent channels driving volume increases of up to 30% whilst improving profit outcomes. • Launched $5 to $10m of new brands annually into the marketplace driving sustainable consumer participation and engagement in a mature category. • Managed an annual marketing budget of $8m a year covering retail execution, advertising, partnerships and PR. -
Marketing Manager - Consumer StrategyHallmark Cards Feb 2013 - Feb 2014Melbourne, Victoria, Australia• Worked cross functionally to develop a business wide pricing strategy using research and analytics to identify key industry 'must win' price points, trends in price polarisation, impact on sourcing and costing models and delivering a recommendation for price adjustments to gain competitive advantage.• Developed a brand strategy that shifted the consumer perception of the Hallmark brand to a more engaging, contemporary and inspirational positioning that was used to win new accounts and consumers.• Developed a digital pathway for Hallmark Australia that would establish a commercial platform in the digital space including an e-commerce website, personalised card service and a mobile application.
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Marketing ControllerHallmark Uk & Ireland Apr 2010 - Jul 2011Bradford, England, United Kingdom -
Marketing ManagerHallmark Cards Nov 2006 - Mar 2010Melbourne, Victoria, Australia
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Senior Product ManagerHallmark Cards Nov 2005 - Nov 2006Melbourne, Victoria, Australia
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Account ExecutivePlaygro 2004 - 2005
Estherina Daniel Skills
Estherina Daniel Education Details
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High Distinction Average -
Maranatha Christian School
Frequently Asked Questions about Estherina Daniel
What company does Estherina Daniel work for?
Estherina Daniel works for International Internships
What is Estherina Daniel's role at the current company?
Estherina Daniel's current role is Marketing Manager.
What is Estherina Daniel's email address?
Estherina Daniel's email address is ed****@****ark.com
What schools did Estherina Daniel attend?
Estherina Daniel attended Monash University, Maranatha Christian School.
What skills is Estherina Daniel known for?
Estherina Daniel has skills like Brand Development, Brand Management, Consumer Products, Customer Insight, Fmcg, Marketing, Marketing Strategy, Product Development, Shopper Marketing, Competitive Analysis, Integrated Marketing, Marketing Management.
Who are Estherina Daniel's colleagues?
Estherina Daniel's colleagues are Kayla Musyaffa, Jack Mcnaught, Yunita Saputri, Sally Astuti, Olga Soetikno, Maya Mansour, Heidy Utami.
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