Estherina Daniel Email & Phone Number

Melbourne, Vic, Au

Bali, Indonesia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Educating the next generation of business leaders through interactive and experience based teaching.• Professional Insights (MWL101) - Seminar Leader• Marketing Fundamentals (MMK101) - Seminar Leader• Tools for Employability (STP010) - Unit Coordinator• Marketing Positioning and Consumers (MBA704) - Teaching Assistant• International Consultancy Experience (MWL319 & MWL719) - Mentor • Australian Business Consultancy (MWL316 & MWL716) - Lecturer and Mentor

Bali, Indonesia

Bali, Indonesia

Green School Bali is a progressive K-12 international school with a mission to create "a community of learners making our world sustainable". It educates for sustainability, through community-integrated, entrepreneurial learning, in a wall-less, natural environment. The holistic, student-guided approach inspires and empowers students to be changemakers.The Board of Management is the cross-stakeholder body that governs the School operationally to provide Green School’s holistic education experience, and to develop and implement its strategic plan. It has the appropriate executive authority and responsibility to make the required decisions, with representation from all parts of the community of learners.greenschool.org

Melbourne, Victoria, Australia

• Managed a team of ~30 marketers and a portfolio >$140m across ANZ delivering a renovation and innovation pipeline to drive sales whilst managing costs. • A key member of the executive team accountable for all elements of business performance and health including financial performance, values, mission and brand health and employee engagement. • Responsible for developing the strategic growth plan, licensing and partnerships, NPD, marketing and promotional plans and all other elements related to total business P&L. • Developed industry first category strategy which laid out a path to double the size of the category in 5 years which became the foundation for HCA’s 5 year strategy• Instrumental in developing customer strategies that culminated in secure long term exclusive contracts with key national partners.• Re-imagined the category shopping experience and new business models in national and independent channels driving volume increases of up to 30% whilst improving profit outcomes. • Launched $5 to $10m of new brands annually into the marketplace driving sustainable consumer participation and engagement in a mature category. • Managed an annual marketing budget of $8m a year covering retail execution, advertising, partnerships and PR.

Melbourne, Victoria, Australia

• Worked cross functionally to develop a business wide pricing strategy using research and analytics to identify key industry 'must win' price points, trends in price polarisation, impact on sourcing and costing models and delivering a recommendation for price adjustments to gain competitive advantage.• Developed a brand strategy that shifted the consumer perception of the Hallmark brand to a more engaging, contemporary and inspirational positioning that was used to win new accounts and consumers.• Developed a digital pathway for Hallmark Australia that would establish a commercial platform in the digital space including an e-commerce website, personalised card service and a mobile application.

Bradford, England, United Kingdom

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Bachelor Of Business And Commerce And Bachelor Of Communications, Major In Management And Public Relations, Honours In Marketing, High Distinction Average

Bachelor of Business and Commerce Majors: Marketing and Management Bachelor of Communications Majors: Public Relations and Indonesian

Education record