My strengths have always lain outside of the typical academic pursuits. Instead, I revel and thrive when I am engaged in efforts that center around people and improving their experiences in life. This began rather surreptitiously in one of my many trips overseas. Being far from home means I am usually less comfortable and relaxed. In such situations, I have been most impressed at the outstanding performance of Guest Experience Managers who successfully anticipated my needs and enhanced my overall experience. Thus began my interest in hospitality.Even in my admiration at impeccable service rendered, I am fully aware that the best intentions can be misconstrued. Having been privileged enough to have grown up in Singapore and been exposed to a myriad of cultures, I am acutely aware of the many differences in cultures and between individuals. Thus, while it is crucial to anticipate the guests’ needs, I feel that it is equally, if not more, important to ensure that the thoughtfulness is tempered with open-mindedness so I can be the person my guests need, not the persona I insist on portraying. Having ensured that the foundation is in place, I turn my attention to what fuels me today. My main driver is my passion. I have been privileged to have gained some insight into the industry, especially the job shadowing opportunities that also put me in touch with industry experts who have been generous with advice and clarification of my doubts. The content I learnt and the first-hand experiences have cemented my determination to pursue this path.
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Co-FounderBb Baths Inc. Apr 2023 - PresentSingapore -
Marketing InternAdulting Aug 2020 - Jan 2021Singapore- Performed market analysis and research on the education industry- Designed and presented new social media campaign ideas- Participated in marketing brainstorming sessions- Kept track of social media reach- Created content for all social media platforms -
Personal AssistantThe Bell: General Paper Specialist Mar 2019 - Aug 2019Singapore- Scheduled and sent reminders regarding appointments- Organized material- Consolidated the working hours and pay of the other employees of the company- Categorized and filed documents in alphabetical order
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Marketing ManagerThe Bell: General Paper Specialist Mar 2019 - Aug 2019Singapore- Did market research- Ensured the marketing materials were in order- Organized a schedule for marketing efforts- Supervised and delegated work
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Personal AssistantThe Bell: General Paper Speciali Nov 2016 - Mar 2017Singapore- Created publicity material - Dealt with customer queries- Provided suggestions to the management
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Administrative AssistantThe Bell: General Paper Specialist Jan 2016 - Mar 2016SingaporeArchived and sorted through digital documents
Soong Wai Esther Lee Education Details
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Marketing And International Business -
Hospitality Administration/Management -
Tourism And Resort Management
Frequently Asked Questions about Soong Wai Esther Lee
What company does Soong Wai Esther Lee work for?
Soong Wai Esther Lee works for Bb Baths Inc.
What is Soong Wai Esther Lee's role at the current company?
Soong Wai Esther Lee's current role is Co-Founder, Bb Baths Inc.
What schools did Soong Wai Esther Lee attend?
Soong Wai Esther Lee attended The University Of Queensland, Glion Institute Of Higher Education, Singapore Polytechnic.
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