Essential MICE is a consultancy specializing in Business Tourism and Events.We provide added value to businesses and organizations by helping them develop their ventures and succeed in their events. Strategy and innovation are undoubtedly necessary. However, people, especially in our service sector, are the most important. We focus on people and their well-being, as we believe it is the key to success. Our core services include our following "Essentials": Essential CONSULTING: We support you in organizing and producing events. We provide guidance on strategic event planning and optimization of operational and logistical processes. We create tailored experiences and implement wellness programs for corporate events. Additionally, we assist you in growing your business within the MICE sector.Essential LEADERSHIP: We offer leadership and support in project and event management, ensuring successful results and effective execution.Essential WELL-BEING: We promote well-being within organizations in the tourism sector, creating a positive and conducive work environment that drives business growth while attracting and retaining talent.Essential LEARNING: We offer training programs to enhance skills and knowledge in the MICE industry, specifically designed for junior profiles. We also provide training on leadership and team management in high-pressure environments, as well as in business schools for future professionals in the sector.Essential INTERNATIONAL: We assist you with your international events. We act also as a strategic bridge in the French MICE market, and we have experts in the Chinese MICE market. We offer support in communication and negotiation.At Essential MICE, we strive to be an essential partner in your business development and excellence

I teach the MICE subject to the students in the master's program. MICE, also called Business Events or Business Tourism, is a key segment of the Tourism Industry.

I am Professor for the MICE module within the Master's program.MICE, also called Business Events or Business Tourism, is a key segment of the Tourism Industry.

I was the head of the Barcelona office of this International Agency for Communication and Events with their headquarters in France. We were the Official Event Agency of the Mobile World Congress producing 200 events during the congress. I was managing the strategy and overall planning for this project at the same time as producing prestigious events for GSMA, Huawei, Microsoft, Samsung, Nokia, Amazon or Google. We held countless events within the framework of other international congresses such as ITMA and had many loyal customers such as FC Barcelona, ​Axa and Col.legi de Metges de Barcelona.

I was requested by Creative Spirit France, to return to Barcelona to open, lead and grow their International Agency for the production and organization of events in Spain. Especially during the first years, I had to become familiar with all the positions of the agency until I managed to assemble a complete team. I always recruited the staff myself, and I succeeded to surround myself with the best in the business which was key to our great success. Since 2006, we were the Official Events Agency of the Mobile World Congress, an extremely demanding event and client with whom I was always the main contact. We produced high-level Ministerial and Board of Directors meetings, gala dinners, product launches, press conferences and meetings for the most powerful congress firms. We retained other important customers from different sectors such as Reckitt Benckiser, Kraft Foods, Nespresso or Porsche.

I organized events for various agencies. I managed the launch, production and communication of the biggest weekly event “Afterwork” on the Côte d'Azur, Seven2one at Le Cap d’Antibes. Virtually no one believed in it, as it was a fairly sleepy region at night. After two months we achieved the attendance of 2000 people every Thursday, far exceeding the rest of the seven2one that took place in other French cities. Within the recreational field, I also organized “salsa” events, managing to gather up to 500 professionals and enthusiasts weekly.

I was Event Manager of the event production department of this leading French agency in Business Tourism. I could play freely with my creativity in event design and develop my technical knowledge of production. I had the luxury of producing hundreds of events in the most emblematic places of the Côte d'Azur and Monaco. Inventing scenarios and magical stories. I led accounts mainly from the American and European markets, such as Compaq, Mercedes, Merck, Procter & Gamble or Accor.I envisioned and produced the most spectacular 3GSM product launch for Siemens on the beach at the Carlton Hotel in Cannes and was responsible for the “The Scene” Club during the same congress. I also produced the “Camel Club” during the Tax Free World Exhibition, where 2000 congress participants came to enjoy after their day at the Palais des Festivals.My biggest project was the Inauguration of the current Terminal 2 at Nice Airport, with a challenging protocol.

As my first step into the world of production. I worked in the technical department of this event organization agency. In contact with clients, I designed the budgets and scheduled the planning of the technicians and the material for the production of meetings and conferences, mostly in hotels.

I was part of the organizational team in this luxury hotel, within the framework of Club Méditerranée.

I was part of the organizational team in this tourist resort located in a premium enclave, within the framework of Club Méditerranée.

I worked in the public relations department in this communication, advertising, PR and design agency. I created press releases and notes for our clients. I sent them to the appropriate media channels and convinced journalists to publish them.

I worked all three reception shifts. During July and August, coinciding with the Olympics, I worked full-time.