Esther Molina Email & Phone Number

Johor Bahru, Johore, Malaysia

Shanghai City, China

Consultant for retainer clients and projects in aviation, travel, hospitality and F&B industries. Scope of work includes media relations and engagement, events and trade shows, strategic marketing and communications plan, WeChat strategy and content, marketing collateral etc. Assisted with the Singapore Yachting Festival 2023 that just concluded successfuly on 30 April 2023.

Shanghai City, China

Shanghai

Manage a combination of direct and supporting accounts of some the key luxury hospitality and aviation companies in the region including Worldhotels, Marriott and Renaissance Hotels, Waldorf Astoria Shanghai, Fairmont Peace Hotel Shanghai, Orient Express, Silversea Cruises, Cessna, OAG, Morton's of Chicago, World Trade Center Nanjing and more.

Provide culinary and service direction; restaurant interior and kitchen design, strategic branding and marketing of the restaurant. Setting up strategic advertising, promotions and marketing direction plus interview advertising agencies and designer, source and coordinate events including grand opening ceremony, wine dinners, product launches, etc. Setup and oversee customer loyalty and database marketing. Assist in staff recruitment and training. Set up overall service and quality standards of… Show more Provide culinary and service direction; restaurant interior and kitchen design, strategic branding and marketing of the restaurant. Setting up strategic advertising, promotions and marketing direction plus interview advertising agencies and designer, source and coordinate events including grand opening ceremony, wine dinners, product launches, etc. Setup and oversee customer loyalty and database marketing. Assist in staff recruitment and training. Set up overall service and quality standards of restaurant. Show less

· Handle all press and media relation activities for the whole complex, which consists of 8 office towers, 4 apartment blocks, a podium, the Grand Hyatt Hotel and a shopping mall. Organise press activities around product launches and media familiarisation trips. · Produce collateral, stationery and amenities for the three business units – The Tower Apartments consisting of 4 luxury serviced apartment blocks; The Tower Offices consisting of 8 tower blocks and The Podium which offers a wide… Show more · Handle all press and media relation activities for the whole complex, which consists of 8 office towers, 4 apartment blocks, a podium, the Grand Hyatt Hotel and a shopping mall. Organise press activities around product launches and media familiarisation trips. · Produce collateral, stationery and amenities for the three business units – The Tower Apartments consisting of 4 luxury serviced apartment blocks; The Tower Offices consisting of 8 tower blocks and The Podium which offers a wide range of business support services and facilities.· Organise events to launch the various components of the complex, i.e. apartments, fitness and recreation club and conference centre.· Head the Corporate Communications department and head a team of 4 staff.· Work with advertising agency to execute the selected advertising campaign covering both print and television.· Copy writing and editing for collateral & advertisements.· Develop annual marketing & communications plan and budget. Show less

Pre-opening:· Produce collateral, stationery and amenities.· Prepared department objectives, strategies and action plans to support the Marketing Plan for pre and post opening· Set up departmental policies and procedures and guidelines.· Set up department organisational structure, interview and hire staff to fill relevant positions. Oversee a team of 6 - PR Manager with two PR Co-ordinators, a Marketing Services Manager and two artists. Develop training programs for them. Be… Show more Pre-opening:· Produce collateral, stationery and amenities.· Prepared department objectives, strategies and action plans to support the Marketing Plan for pre and post opening· Set up departmental policies and procedures and guidelines.· Set up department organisational structure, interview and hire staff to fill relevant positions. Oversee a team of 6 - PR Manager with two PR Co-ordinators, a Marketing Services Manager and two artists. Develop training programs for them. Be coach and mentor.· Prepare press and media relation activities for promotional launch campaign and familiarisation trips· Media for advertising launch campaign.· Work with advertising agency on iternational, regional and local markets.· Copy writing and editing.· Serve regionally and internationally as the public relations spokesperson for the hotel.· Select and brief both advertising and public relations agencies· Assist in setting up the Crisis Communications guidelines and training Show less

A below the line agency specialising in Customer Relationship and retention programs. Handled the following accounts and scope of work –· Pan Pacific Hotels and Resorts (corporate headquarters) – guest recognition program, secretaries/bookers rewards program, food & beverage dining program for all hotels and resorts worldwide.· MasterCard International – local tactical events management inclusive of collateral production and advertising concepts.· Standard Chartered Bank –… Show more A below the line agency specialising in Customer Relationship and retention programs. Handled the following accounts and scope of work –· Pan Pacific Hotels and Resorts (corporate headquarters) – guest recognition program, secretaries/bookers rewards program, food & beverage dining program for all hotels and resorts worldwide.· MasterCard International – local tactical events management inclusive of collateral production and advertising concepts.· Standard Chartered Bank – database marketing, direct marketing, tactical promotions for acquisition and testing.· Transitions – Optical lens company. Quarterly newsletter and other collateral production. Merchants’ awareness activities.· 3M – Marketing and promotional programs for the Office Equipment and stationery division including Post It family· Seagram – tactical launch events for one of the key brands of liquor· Handle pitches for new accounts Show less

· Marketing budget for PR, advertising, marketing programs, regional sales offices, frequent flyer promotions, internet.· Press & media relations, Copy & speech writing. Monthly newsletter.· Press activities at trade shows.· Oversee PR consultants in San Francisco, London and Singapore· Brand Manager and custodian· Manage a US$1 million global advertising budget· Coordinate global advertising and promotions· Launch a new advertising look and concept… Show more · Marketing budget for PR, advertising, marketing programs, regional sales offices, frequent flyer promotions, internet.· Press & media relations, Copy & speech writing. Monthly newsletter.· Press activities at trade shows.· Oversee PR consultants in San Francisco, London and Singapore· Brand Manager and custodian· Manage a US$1 million global advertising budget· Coordinate global advertising and promotions· Launch a new advertising look and concept worldwide· Develop Corporate collateral and marketing tools· Coordinate hotels cross selling activities· Marketing activities with frequent flyer programs.· Revamp and relaunch bookers program· Manage and maintain the corporate web-site· Review and relaunch corporate guest recognition program· Assist in developing and implementing internal company-wide "Employee" Brand Recognition program· Develop and launch a new corporate identity and graphics standards Show less

Bachelor Of Arts (B.A.), English Literature And Geography

Marketing And Communications

Certificate, Public Relations

OTHER QUALIFICATIONS

Bachelor Of Arts, English Literature, Malay Studies, Geography