Accomplishments:- Unblocked advertiser revenue by improving resolution flows and eliminating dead ends- Increased incremental revenue by creating a dedicated onboarding flow for new advertisersSkills and Responsibilities:- Design content and strategy for Facebook's Ads Manager platform- Improve the user experience for 10 million advertisers on Facebook- Collaborate closely with cross-functional partners, including product designers, engineers, project managers, and analysts

Accomplishments:- Launched Google's Digital Marketing & E-commerce career certificate on Coursera in May 2022- Partnered with Shopify to create a hands-on learning experience for studentsSkills and Responsibilities:- Designed the content and strategy for instructional materials, video scripts, quizzes, and hands-on activities for Google's career certificates, hosted on Coursera- Contributed to the style guide to ensure consistency across teams

Accomplishments:- Partnered with team members to launch the new version of the digital ad- Significantly increased revenue and traffic to the digital adSkills and Responsibilities:- Write creative headlines for the digital marketing platform- Keep current on the latest trends and technology for TVs, digital cameras, smart home devices and other products- Update website standards for use by multiple writers and editors

- Developed and maintained copy module standards for BestBuy.com, including creating new assets, updating existing assets and adding screenshot examples for reference- Led content strategy and copywriting for strategic growth projects, including Assured Living, Best Buy Fit, Best Buy Clinic and other high-profile initiatives- Researched new initiatives, brainstormed ideas, and wrote persuasive, action-focused landing pages- Launched iconic products for high profile brands like Google, Apple, Amazon and others- Created marketing content for the Best Buy Alexa Skill on Amazon.com- Wrote copy for smart home offers, brand stores, SEO text blocks and other assets

Accomplishments:- Achieved a backlink from NASA for the Digital Camera Lens Buying Guide- Created a partnership between SEO and copy team, which then expanded to the role of SEO Subject Matter Expert for the Digital Content Team- Enriched Black Friday content for a 119% YOY increase in visits and 383% YOY increase in revenue for October 2015- Improved messaging for dishwasher installation services, resulting in a 17% increase in online installation orders for dishwashers over four months- Created experience for Samsung Galaxy S6 launch that received over 37,000 pre-registrations- Rewrote meta data for promotional offers pages, which increased the number of keywords ranking on page one by 57% for home theater, 45% for movies, and 28% for video games- Moved copy module standards to Confluence and updated to match current standards, allowing for easier updates, training and reference by writers and editorsSkills and Responsibilities:- Partnered with SEO to create optimized content for search engines and users- Wrote promotional and ad copy for products on BestBuy.com- Created buying guides for technology products- Wrote online banner promotions and event copy- Edited and proofread copy for the ecommerce site- Created and updated copy standards for the Digital Content team

- Created online buying guides for technology products- Wrote helpful, accurate product descriptions for BestBuy.com- Updated style guide for online product descriptions

Accomplishments:- Increased traffic to the agency website by 70% in 3 months through content strategy, blogging, and SEO- Created blogging and content strategy for ecommerce client that contributed to 10% of the client's monthly revenue and 17% of traffic to the website.- Developed the in-house web content strategy process for Snap Agency clients- Received Google Analytics individual certification on April 5, 2013- Published 3 magazine articles in Massage & Bodywork industry magazine to create brand awareness for a massage retail clientSkills and Responsibilities:- Manage web content strategy for Snap clients- Perform keyword research and search engine optimization for clients- SEO Copywriter and Blogger for Probus OneTouch (e-commerce) and Snap Agency (Internet marketing)- Manage blogging and email marketing newsletters for Snap Agency clients- Manage Probus OneTouch blogs and email newsletters for 6 online stores and 2 corporate sites- Write, format, and publish SEO-optimized web copy- Write and syndicate press releases- Write sales and advertising copy- Prepare Google Analytics reports and recommendations for clients

- Performed technical writing and editing for draft and final reports of laboratory testing results for clients, following strict deadlines- United with coworkers to cut the turn-around time for reports in half- Created a detailed, user-friendly training manual for genotox reports- Managed and improved the efficiency of workflow for the general reports division

Wrote literary reviews on recent book publications by Minnesota authors, including Tim Nolan, Daniel Eller, Bill Meissner, and Paul de Kruif

- Initiated and published the Research & Development monthly newsletter to serve as a means of internal communication- Communicated information between department members and to outside vendors or contacts- Organized multiple tasks and deadlines, including proofreading and distributing reports- Volunteered as a department representative for the Christmas gift drive for underprivileged families

- Provided copyediting, proofreading, fact checks, and other editorial support- Fact check for Remember As You Pass Me By by L. King Pérez (children’s historical fiction)- Page proofs for The Cat by Jutta Richter (children’s fiction) and The Wet Collection by Joni Tevis (essays)- Critical read for Montana 1948 by Larry Watson (adult fiction) and The Farther Shore by Matthew Eck (adult fiction)- Manuscript corrections for Remember As You Pass Me By by L. King Pérez (children’s historical fiction)- Awards letter for Summer of the Pike by Jutta Richter (children’s fiction)- Proofreading for the 2007 Milkweed catalog- Conducted marketing and sales research for authors Bapsi Sidhwa and Anosh Irani- Learned writing and style guidelines, including the Chicago Manual of Style and in-house guidelines- Logged in new book shipments and filled book orders for the warehouse

- Wrote feature articles for The Bridge alumni magazine- Provided web content- Interviewed students and staff, including the Academic Provost and Head Librarian