Esther Verkleij Email & Phone Number

Bleiswijk, South Holland, Netherlands

Bleiswijk, Zuid-Holland, Nederland

'S-Hertogenbosch, North Brabant, Netherlands

- Responsible for the P&L of Retail NL; Albert Heijn, Jumbo & Superunie- Helping develop and manage a team of 4 key account managers - Growing cereals and salty snacks categories for our retailers through our brands by working with internal and external stakeholders

'S Hertogenbosch

- Responsible for the full P&L of the account Superunie (HQ and members)- Developing and managing a team of 2 (key) account managers responsible for the performance of the members of Superunie- Improving continuously the cereal, in-between and chips categories by implementing in all members optimal assortments, category management projects, promotional activities, etc- Collaborate with the full sales team, category managers, brand- and activation managers, commercial strategy and supply chain

'S Hertogenbosch

Set and align the commercial strategy for the cereal and snacks portfolio in line with the category and brand strategies in order to deliver the quarterly and annual share targets, while continuing attractiveness for our customers. Accountable for taking the category business unit commercial plans and creating customer plans to deliver the Kellogg's NL strategy and commercial targets. Key Responsabilities:- Contribute, communicate and ensure excellent execution of the commercial strategy - Define the KPI's and analyze their results- Feed customer needs and opportunities into the planning process- Define the assortment & innovation strategy in a competitive environment- Set the pricing and pack strategy - Define promotional strategy in line with volume and financial targets

'S-Hertogenbosch

Responsible for:- The account Albert Heijn- The development of the Cereal & Chips category by implementing: optimal assortments, category management projects, promotional activities, etc. - Developing and implementing strategic plans for the long and short term

'S Hertogenbosch

Category Manager: Development and implementation of strategies that will grow the cereal category in the Netherlands. The strategy will include determining optimal assortments, shelfplacement, gathering competitor information, communication to trade, defining and executing promotional activities and support sales initiatives. Collaborates with other category managers, sales, brand managers, logistics and other functional areas. Brand Manager:Drive brand awareness for the kids & teens category through all marketing channels, resulting in sales and market share growth. Develop plans on communications programs and support short and long-term brand and marketing strategies that include online (website, social media, advertising, email marketing, SEO/SMO), print, TV and consumer promotions.

- Developed, executed and controlled short and long term marketing plans - Effectively handled full marketing mix. Supervised NPD and margin enhancement projects - Effectively communicated and negotiated across departments, countries and hierarchies - Management of one Trade Marketeer in Belgium- Member of core team Benelux

Developing business at current customers, working on ideas to gain prospects. Developing, together with account management and retailers, category plans and tailor made promotions.

Master, Marketing

Faculty of Economics and Business Administration Graduated with Pleasure. Thesis: Understanding the influence of Economics and Culture.

Bachelor, Communication Management

Havo

Education record