Esther Popovitz Email & Phone Number

New York, NY, US

Clients: Zappos, Tate's Bake Shop, J.P. Morgan Chase, Comcast, Kimberly Clark (UBK, Goodnites), Fanatics, Booking.com x MLB, Naked Juice-Own identifying relevant consumer insights, active social listening, and continuously analyzing brand and cultural trends to develop compelling creative strategies and briefs for 10+ Fortune 100 and Fortune 500 brand.

-Support the Sales, Strategy, and Account Management teams in developing KPI-driven media plans for Fortune 500 brands across various industries (i.e. CPG, Fashion, Beauty, Finance) and delivering end-to-end campaign management in a fast-paced digital media environment-Recommend budget and hard cost optimizing creative branded content, editorial, digital.

New York, New York, United States

Client: Novartis-Worked cross-functionally with internal teams and vendors to develop and execute media campaigns for Point of Care and Print channels for the Novartis client -Managed ongoing projects (i.e. data reports) that track end-to-end campaign performance on a monthly and quarterly basis to ensure client’s competitive positioning and budget.

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

Client: ESPN-To reposition ESPN as a young and on-trend brand, built and recommended new best practices for media strategy, content strategy and creator partnerships for the Starcom ESPN media team and Executive VP-Recommended new TikTok content strategy by analyzing data from past campaigns and identified three key KPIs for comparing performance on the.

New York City Metropolitan Area

-Collaborated with a team of 10 to plan and execute annual digital health tech events, including the Women's Health Tech Challenge and Innovator's Summit-Managed multiple projects concerning event promotion, PR, and lead generation, including writing articles on innovator participants and promoting them via social media and email newsletter.

Greater New York City Area

-Worked alongside two marketing team members to redesign company website and social media accounts for business advertising purposes.-Analyzed and created reports on top four patient referral sources using Excel Pivot table and VLOOKUP to effectively target and drive business traffic-Billed clients and perform accuracy audits of billing payments on ECLIPSE.

Greater New York City Area

-Researched, evaluated, and recruited over 1,000 international stores and showrooms for selling various international client fashion brands' lines, ensuring a proper fit for the brand's vision-Negotiated contracts effectively to maximize client brands' profitability-Maintained company's image, including initiating T-shirt design to sell at women's.

Greater New York City Area

-Consulted and negotiated with over 20 vendors to ensure seamless completion in extensive production of custom client jewelry pieces -Stylized and composed collections of inventory pieces catering to rush pulls for stylists for print and online photoshoots, magazine editorials, and television production sets -Planned and executed collaborative designer and.