Esther Popovitz Email & Phone Number

New York, Ny, Us

Clients: Zappos, Tate's Bake Shop, J.P. Morgan Chase, Comcast, Kimberly Clark (UBK, Goodnites), Fanatics, Booking.com x MLB, Naked Juice-Own identifying relevant consumer insights, active social listening, and continuously analyzing brand and cultural trends to develop compelling creative strategies and briefs for 10+ Fortune 100 and Fortune 500 brand clients across various categories (i.e. Fashion, Retail, CPG, Finance)-Conduct qualitative and quantitative data analysis to develop addressable target consumer audiences and ultimately inspire creative teams to develop relevant creative content across all social media platforms that spark successful audience engagement -Collaborate with VP Strategist, Senior Strategist, Analytics, and Creative across a team of 10 to help maintain client brand relationships, build brand equity and measurable sales results (i.e. through asset performance reports and proactively identifying opportunities for expanding weekly briefs to longer term marketing campaigns from top performing creative)-Ongoing community manage brand social channels & relevant online conversations, seeking highest impact opportunities to engage with our consumer audiences

-Support the Sales, Strategy, and Account Management teams in developing KPI-driven media plans for Fortune 500 brands across various industries (i.e. CPG, Fashion, Beauty, Finance) and delivering end-to-end campaign management in a fast-paced digital media environment-Recommend budget and hard cost optimizing creative branded content, editorial, digital, influencer, and social strategy activations ultimately presented to clients-Work cross-collaboratively with over 20 people across internal teams and vendors including Strategy, Sales, Account Management, Influencer, Branded Content, Paid Social, Buying & Insights, and Ad Operations to successfully execute custom digital marketing campaigns and brand solutions

New York, New York, United States

Client: Novartis-Worked cross-functionally with internal teams and vendors to develop and execute media campaigns for Point of Care and Print channels for the Novartis client -Managed ongoing projects (i.e. data reports) that track end-to-end campaign performance on a monthly and quarterly basis to ensure client’s competitive positioning and budget optimization-Created decks proposing tactical vendor recommendations for future ad campaigns to present to the client-Developed an Excel spreadsheet for the team to organize and efficiently track monthly and quarterly data reports from partners as requested by the client

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

Client: ESPN-To reposition ESPN as a young and on-trend brand, built and recommended new best practices for media strategy, content strategy and creator partnerships for the Starcom ESPN media team and Executive VP-Recommended new TikTok content strategy by analyzing data from past campaigns and identified three key KPIs for comparing performance on the platform and optimize for future success-Proactively learned and leveraged social media listening tools, including Netbase, to uncover valuable insights on growth audiences for ESPN

New York City Metropolitan Area

-Collaborated with a team of 10 to plan and execute annual digital health tech events, including the Women's Health Tech Challenge and Innovator's Summit-Managed multiple projects concerning event promotion, PR, and lead generation, including writing articles on innovator participants and promoting them via social media and email newsletter channels—driving website traffic and over 400 event participants worldwide -Executed creative copy and design content promoting a portfolio of client innovator partner products across social media channels, including Instagram, Twitter, and LinkedIn

Greater New York City Area

-Worked alongside two marketing team members to redesign company website and social media accounts for business advertising purposes.-Analyzed and created reports on top four patient referral sources using Excel Pivot table and VLOOKUP to effectively target and drive business traffic-Billed clients and perform accuracy audits of billing payments on ECLIPSE (company's medical management software)

Greater New York City Area

-Researched, evaluated, and recruited over 1,000 international stores and showrooms for selling various international client fashion brands' lines, ensuring a proper fit for the brand's vision-Negotiated contracts effectively to maximize client brands' profitability-Maintained company's image, including initiating T-shirt design to sell at women's empowerment panel event and maintaining company's Instagram content and design, while updating the 6,100 followers on upcoming events

Greater New York City Area

-Consulted and negotiated with over 20 vendors to ensure seamless completion in extensive production of custom client jewelry pieces -Stylized and composed collections of inventory pieces catering to rush pulls for stylists for print and online photoshoots, magazine editorials, and television production sets -Planned and executed collaborative designer and flash sale showroom events