Esther R. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Developed a wide variety of visual assets including graphic design art, photos, and videos for use on all company platforms as well as product packaging, collaborating cross-functionally on projects with fellow team members and other departments.- Enhanced success of New Product Development initiatives by administering the creation of design mockups for pitch decks, presentations, and sample printing. - Guaranteed readiness of product packaging designs for mass printing by integrating updated copy and design element changes to packaging die lines to current or future skincare products.- Collaborated with the team to design the packaging for the '3-Step Kit Box' acne care product for pH-In, a sister brand of Indeed Laboratories. The design is now available on the company website and at Shoppers Drug Mart, and it was accomplished within a one-week turnaround period.- Created banner designs for the company's Shopify website and designed engaging email marketing campaigns on platforms such as Mailchimp and Klaviyo.- Crafted eight banners representing specific product groupings for use in product launches on popular India-based beauty ecommerce website Nykaa.com, handling all photography, product styling, and editing.- Composed invitation designs, mailer cards, PR boxes, posters, signage, decal stickers, pitch decks, and product education cards for use in Public Relations department marketing campaigns and events, acting alongside other PR Specialist.- Formulated digital advertisements including skincare graphics and stories for usage on Instagram, TikTok, and Facebook platforms.- Designed over 100+ static and video assets using different styles and approaches, nearly all of which were included in public campaign efforts.- Architected compelling visuals for use by Account Executive in pitch decks for presentations to potential buyers and retailers.

Windsor, Ontario, Canada

- Orchestrated the creation of logo, menu design, business cards, and staff uniforms for restaurant, developing a unique brand identity.- Guided a team of five employees in the execution of restaurant operations, maximizing employee efficiency through active coaching. - Drove customer satisfaction while reducing food waste by crafting exciting menu items, revising based on sales and feedback. - Communicated with customers to resolve outstanding service-related issues as needed, demonstrating conflict resolution skills.- Protected the safety of customers, restaurant, and staff by enforcing adherence to health regulations as needed, as well as introducing enhancements to relevant procedures. - Educated employees about workplace responsibilities, culture, and Japanese cuisine by authoring new team member training guides. - Prepared all essential and promotional signage for restaurant use including business hours, allergy warnings, and information about COVID-19 regulations.- Monitored inventory of food ingredients and other supplies, contacting vendors to order new stock as needed. - Cultivated the growth of new sales from potential and existing customers by designing coupons along with engaging ads and marketing content, as well as updating Square Space website with latest information about new and revised menu items.

Toronto, Ontario, Canada

• Worked remote for high fashion brand editing 200+ photos from their photoshoots of their clothing line to be used for digital platforms and print. • Retouched images: lighting, background, clothing imperfections, smoothing out skin and hair on models.

Detroit, Michigan, United States

• Assembled an informational exhibit about Wayne State University’s water filtration system for ships that prevented invasive species from entering the Great lakes as well as the history of ship ballast technology that was displayed at the National Museum of the Great Lakes in Toledo, Ohio.• Developed creative solutions to fit project limitations to present client-selected content to a diverse audience.• Executed revisions to the information content of the exhibit design to fit project constraints. • Calculated estimates and budgets for the initial project requirements, and oversaw banner installation at the museum.

Detroit, Michigan, United States

• Executed comprehensive design research into current streetwear fashion trends on a daily basis.• Implemented social media marketing strategies to boost customer engagement and brand exposure within the target audience.• Organized and facilitated fashion photoshoots, then edited photos for display on the brand’s shopping site and social media platforms (Instagram & Facebook).• Forged and cultivated relationships with local brands and established partnerships to promote Detroit’s culture.• Utilized research findings to advise the design and production processes for future clothing lines.• Completed a range of operational tasks, such as overseeing new interns and online order fulfillment processes.