Esther Schindler Email & Phone Number

Dublin, Ie

Impressive overview TK

As a freelance writer and editor, I have written, edited, and contributed to a wide range of publications. Expertise in “pure” journalism, content marketing / brand journalism, and social media. Editor: Expertise in both traditional journalism and content marketing. Writer: Many thousands of articles, primarily on tech topics. Industry analysis reports. White papers, copywriting, ghost writing. Twelve books have my name on the spine, most recently The Complete Idiot’s Guide to Twitter Marketing (2012).Social media: Established social presence for content marketing websites and journalism coverage.Client list includes TechStrong, Functionize, Linode, Intuit Quickbase, Honeywell, MIT Technology Review, Proctor & Gamble, Evans Data Corp., Avast, and O’Reilly. Publication subset: Tom’s Hardware, CNN Underscored, PC Magazine, Ars Technica, The Economist, Business Insider, InformationWeek, ITworld.com, Computerworld, dozens more.(Sleep is overrated.)

Cambridge, Massachusetts, Us

Akkio is an AI data platform built for marketing agencies to improve performance across the entire client engagement lifecycle, with a conversational interface that makes analytics easier. I offered expertise across a wide range of content, encompassing blog posts, webinars, demand generation, and account-based marketing.

Mountain View, Ca, Us

Developed and executed a comprehensive content strategy aligned with the overall marketing and business goals to connect with a developer and C-Suite audience for this database tools company. Led the creation of compelling content, including blog posts, marketing white papers, technical e-books, product solution briefs, event promotions, e-mail copywriting, and anything else with words on it. Oversaw video production for informational YouTube content. Developed and maintained an editorial calendar that planned content production across several departments.I did my best to get that content noticed on social media, with success that generated bragging opportunities. Monitored and analyzed content performance to optimize content strategy, identify gaps, and to improve every time.Managed three writers plus freelancers. Mentored coworkers, especially the technical subject matter experts for whom writing does not come naturally.

London, London, Gb

London, London, Gb

I managed a small team of staff writers and copy editors as well as freelance content writers. The team created irresistible e-books, white papers, guides, and other content that got attention from target readers, educated business and tech people, and helped them make better business decisions. I made sure that people wanted to read our content all the way to the end. I collaborated with other smart, accomplished people including creative professionals, project managers, account managers, social media, research, and activation, and presented the results to clients. Together, we brainstormed the brilliant content ideas we proposed, made sure the copy served our B2B clients (with a heavy emphasis on IT decision makers), and remained annoyingly relentless about quality. And I herded all the cats to make that happen.

Houston, Texas, Us

I served as one of three editors managing HPE’s content marketing site, Enterprise.Nxt. The online publication provided useful, actionable, and entertaining information to IT professionals on technical topics. When I touched the articles, it generally was all three. During my tenure, we grew the site from 500K to 1.2 million pageviews per year.

Santa Clara, California, Us

I was the "brand journalist"​ at Druva, which employed both my journalist and researcher mindsets, as well as my social media skills and general geeky friendliness. On the company's blog, I published articles about IT that resonated with the enterprise/techie audience and drew them further into the company's website. I worked with internal subject matter experts to turn their "Oh THIS is how that works!" into articles that people actively wanted to read. I also edited corporate messaging documents such as white papers and positioning statements, developed cool new content marketing media (such as a podcast), and generally did my best to attract the right eyeballs. Based on website traffic... that worked really well.

This online community sponsored by SmartBear Software (and since rolled back into a blog hosted on the SmartBear site) was focused on the interests of software developers, testers, and IT professionals in the trenches. The community, launched in March 2011, provided an unfiltered platform to help practitioners discuss their views with peers and experts, stay up to date on the latest trends, talk about career issues, learn how to improve the quality of their software, share the problems that matter most to them, and occasionally, laugh – with no corporate red tape to get in the way. I created and managed the editorial calendar, assigned and edited articles, and amplified the site content using social media

Input Output was a content marketing website sponsored by Hewlett-Packard and Federated Media. The site, which launched in June 2011, targeted CIOs and IT managers, for whom we published useful and entertaining articles that help them make good computing decisions.I assembled a stable of a few dozen impressive freelancers (really, you've read their work for decades) who made it easy for me to assign, edit, and publish them on a regular basis. I was responsible for social media, content amplification, and constant reminders that everything in the world is improved by chocolate.In its second year, Input Output expanded. It went international: I had five European editors reporting to me, in addition to six U.S. bloggers who published weekly. The site also encompassed conference coverage, video interviews, and infographics, in addition to the feature articles published every weekday.We were an unmitigated social media success, with pageview traffic that makes people say Wow. Really. They do.

ITExpertVoice.com began in October, 2009 as a website about Windows 7 migration targeted at large enterprises, sponsored by Dell and Federated Media. In June, 2010 its scope broadened to encompass IT productivity and efficient infrastructure topics. As EiC, I created and managed the editorial calendar, assigned or wrote 3-4 posts per week with original content, generatee site traffic using social media and SEO, and built an online community.The site was on slashdot, osnews, and the home page of reddit within two months of its launch. The site continued to garner traffic and attention from its intended audience -- with numbers that made people say Wow.

My responsibilities at CIO Magazine included online community management, software development topics, open source, operating systems, and business/service applications (such as e-mail management). Not to mention whatever tickled my fancy (and I do have a ticklish fancy). Among my accomplishments: Generated 7-digit pageviews in site traffic for my articles; launched a successful section devoted to service-oriented architecture; demonstrated expertise in tasteful article promotion via social media and in online communities. (I'm pretty darned active and popular in social media, too.) Listed as one of the "Top 200 tech bloggers" by Datamation; served as judge in the SOA Consortium's case study contest; recognized with an IDG company "Summit award" for service beyond the call of duty.

New York, New York, Us

DevSource, a Ziff Davis site, published news, how-to feature articles, and product reviews for Windows developers. Held sole responsibility for acquisition and publication of 8-10 original articles per month for software developers, with emphasis on .NET programming. Developed relationships with freelance writers, wrote articles on programming trends, and conducted interviews with software development luminaries. Responsible for the online discussion forum, blog, and a weekly e-newsletter.

As a member of a three-person team, I acquired, project managed, posted, and merchandised 25 articles and sample chapters each month, reaching a diverse audience of programmers, database administrators, system engineers, IT managers, graphic artists, and non-professional end users. Beats included software development, databases, network administration, Windows, and Macintosh. InformIT.com is the online arm of the Pearson Education book publishers, which includes Que, New Riders, Peachpit, Addison-Wesley, and others.

Santa Cruz, Ca, Us

Wrote analyst reports about software development trends, on topics ranging from wireless development in Asia-Pacific regions to developer relations programs to Evans' primary report: the North American Development Survey. (Also did additional survey analysis for EDC on several occasions through 2012.)

New York, Ny, Us

At CMP Media's InformationWeek.com (2001-2002) I managed the online original content, including opinion columns, features, and online community. At PlanetIT, an online publication from CMP for IT professionals (2000-2001), I assigned articles, edited, and produced 12 to 15 original features per month, generating 1.5 million monthly pageviews.

Primarily wrote reviews and other technology articles, but contributed to every magazine section. Beats, for this solution provider weekly magazine from Ziff-Davis, included software development, E-commerce, Web tools, and IBM software. Had a twice-monthly business/technology column.

Certificate, Computer Programming

Linguistics, Womens Studies

Education record