Building something new in the women's health space.

First marketing leader for Series B SaaS product experimentation platform backed by Sequoia and Madrona. Built GTM strategy and channels to support both sales-led and product-led motions. - Launched two major product expansions.- Authored brand voice, led build out of brand guidelines and web refresh.- Built foundations of demand, product marketing, content, and event marketing functions.- Landed first earned media placements in Forbes and Geekwire.- Grew marketing team to 5 FTE- Grew revenue by 2.3x

Responsible for growing demand for Convoy's digital freight marketplace (like Uber, but for trucking). Joined at Series D. Experienced employee growth from 850 > 1,500. Valuation growth from $2.75B > $3.8B.- Managed functions of Product Marketing, ABM, Sales Enablement, Growth, and Lifecycle marketing.- Led growth team in the development and launch of new self-serve platform for SMB segment.- Drove GTM for business expansion into the broker segment, representing an estimated 40% of new business growth for the company.

Managed team of PMMs responsible for global go-to market strategy and execution across the Surface commercial product portfolio including Surface Pro X, Surface Pro, Surface Laptop, Surface Hub, Surface Go, Surface Studio, Surface Book, Surface Headphones and Surface Earbuds. Revenue grew to 50% of total business in under two years.- Developed launch plan, sales strategy, core content portfolio, and strategic partnerships for nine new Surface hardware products into 40 global markets.- Led first commercial focused launch event and sales motion with Surface Hub 2S. Generated pre-orders for 49% of sales forecast for the year as well as 160 global PR placements across business, tech, and consumer publications.

Global PMM lead for Surface Hub and Surface Studio product lines. Launched Surface Studio into 14 new markets. Partnered with global subsidiaries on launch events, demand gen, and GTM. Built and led the retention strategy that kept the $300M+ Surface Hub business from collapsing during a year-long slip in product timeline. Retained 5,000 customers, including half of the Fortune 100 list with partnership from product and sales.

Responsible for driving commercial growth strategy with healthcare, life sciences, and corporate customers for the wrist-wearable fitness device Microsoft Band and the Microsoft Health cloud data and AI platform. Built partnerships with Johns Hopkins, Golds Gym and Microsoft HR team to test new enterprise offers including virtual fitness coaching, physical therapy, corporate wellness programs, and remote worker safety. Launched a corporate wellness program and campaign that sold 170% of our goal for fitness bands in two weeks.

Led strategic planning for Xbox platform experiences including eSports, TV, marketplace, social features, and Live subscription offers. I used data to advocate for millions of gamers in the decisions we were making across features and marketing programs and drove leadership decisions to bring those experiences to market. One of my Xbox 360 experiments generated $28M (40% of Microsoft Store pre-order volume) for Xbox One in less than a week through in-product advertising. I also managed the first backwards compatibility program, enabling Xbox One users to play over 2,000 Xbox 360 titles for free.

“Last Mile Excellence” (LMX) was a Microsoft-wide effort to build a consistent release and risk management framework across products and functional teams. I built the program with a technical team of 12. Trained over 500 employees and mitigated 85% of identified launch risks with cross-functional launch teams for Windows 8, Windows Phone 8, and Xbox 360S/X.

OTB is a boutique management consultancy and Microsoft Certified Partner founded by former partners at Accenture and McKinsey. While there, I led marketing, strategy, and business intelligence projects for Microsoft, Premera Blue Cross, Providence Medical Center and the Bill and Melinda Gates Foundation.