Esther Subias Hernandez Email and Phone Number
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Marketing Major with Master Degree in Business e-Commerce.An escalating career of more than 14 years in the marketing & commercial area, within multinational organizations in consumer, industrial & financial sectors. Vast experience in the design and implementation of marketing strategies (communication, retail, visual merchandising, CRM, pricing, promotions, products, research) & sales strategies in Mexico & Central America, responding to customer insights & needs. Outstanding results oriented strengths include: Expert leading multifunctional teams to implement strategies successfully as well as directly leading a team of 21 employees, strategic planning, execution, innovation & change management. Budget control for a portfolio of more than $100MM Mx and increased sales by +4% and more than +35% in emerging & new markets within 6 months.Specialties: Marketing on Consumer Product & Retail Automotive IndustryQuality & Project Management
El Palacio De Hierro
View- Website:
- elpalaciodehierro.com.mx
- Employees:
- 6851
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Director De Lealtad And Mkt Servicios FinancierosEl Palacio De HierroMexico City, Mexico
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Director De Servicios Credito Y SegurosEl Palacio De Hierro May 2019 - PresentCiudad De México, Distrito Federal, Mx
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Head Of Marketing And CommunicationsOxxo Nov 2016 - May 2019Monterrey, Nl, Mx -
Marketing DirectorMaskota Aug 2014 - Nov 2016Head of Marketing, positioning brand in Mexico market and channels to increase sales & loyalty. Developingstrategies, processes & initiatives including: Communication & Public Relations, Media, Digital, CRM, Ecommerce,Trade, Visual & Category, Research, Product & sales initiatives for an entire gamete of segments (retail: more than300 POS)• Restructured MKT area: team, function & scope to positioning it, as a strategic area for the business.▪ Developed & Implemented strategies to position the brand & reach within +80% of positive conversation insocial media & a positive good will with media experts.▪ Developed & Tested a new Store Experience (Visual, Category & Product customization) reaching +25% ofincremental sales in pilot stores. -
Grouper Of MarketingGrupo Comex Dec 2011 - Jun 2014Mexico City, Mexico, MxStrategic marketing leader for Mexico and Central America, positioning brands in markets and channels to increasesales & build customer loyalty. Establishing new strategies, processes & marketing initiatives including: exhibition,category management, promotions, CRM, communication, media, digital, cross marketing & sales incentives, for anentire gamete of segments & channels (retail: more than 3700 POS and 900 concessionaries, hardware stores, homecenters & supermarkets).▪ Created & implemented marketing ATL & BTL strategies, to increase brand awareness in new markets and lowmarkets shares; reaching within two years a 98% brand awareness (+20points) & incremental sales in theRegion of more than 4%.▪ Developed & implemented the Customized Store Experience Strategy, based on a customization of image,visual merchandising, product exhibition, promotion & service for each store, according to the shoppers ineach store, reaching an incremental store sales of more than +20%.▪ Implemented a strategy to grow customer loyalty, building the CRM platform & cross marketing alliances,which increased customer base by more than 120,000 customers within 3 months, increased frequency of salesby 2%. -
Marketing Subdirector / Category & Product LeaderStarbucks Mexico Apr 2008 - Nov 2011Seattle, Wa, UsGrouper of Marketing Product & Category. In charge of all products, development, innovation, promotion, exhibition, retail and media actions, for each category, to increase sales & transactions as well as retain customers. Develop alliances & cross marketing strategies to increase market share. • Developed & implemented marketing strategies, which included: new products, packaging, pricing, promotions, frequency program, exhibition & visual merchandising, and as result increased sales by 12% annually.• Leader of new markets & new store openings initiatives: media, PR, promotion & BTL; which resulted in achieving 10 new markets &100 new stores within 2 years. • Restructured processes & portfolio optimization, reaching a cost savings of 15% and POP materials by 30%. -
Marketing Manager / Master Black BeltGe Money 2004 - Apr 2008Norwalk, Ct, UsLeader of Commercial Initiatives for Auto Business. In charge of developing processes for a new business start up & also for the creation of financial & insurance products, as well as, B2B & B2C sales and marketing strategies. Leader of Customer Retention & life cycle identifying customer needs & competition strategies. •Business expansion leader, positioning GE Money as the financial bank for Harley Davidson Mexico. Implemented marketing strategies & products development that increased company portfolio by $10MMx in less than one year. •Created & executed Insurance strategies assuring an organic growth of $18M within 1 year. •Restructured operational processes through organization (auto loan, personal loan, mortgage & retail), to drive efficiency, the company reached speed of market & accuracy in their process, reaching increased delivery statements by a 20% & also reached an approval rate of 50%•Taught Global GS training sessions achieving more than 20 waves of Green Belts & Black Belts. -
Black Belt & Marketing CoordinatorGe Jun 2000 - May 2004Boston, Ma, UsGlobal Business Leader of the Marketing Development Program for CIAT: increase the GE brand awareness to the market & in charge of the registry (CIAT as a trade mark) and Intellectual property protection. Established the processes for market research and developed the platform for a Tracking and Management project software. Responsible for training of all Six Sigma methodology for the company & cost reduction projects. ▪ Green Belt training courses implemented more than 100 hrs of course work training experience in LEAN, DMAIC & DFSS methodology, assure 100% of quality culture in two years. ▪ Developed & re-structured the IT, HR & Finance area, achieving service improvement and cost reduction in less than 5 months. ▪ National Technology award 2003 was reached for GE CIAT.
Esther Subias Hernandez Skills
Esther Subias Hernandez Education Details
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Tecnológico De MonterreyAdministration With E-Commerce Specialization -
Tecnológico De MonterreyMarketing
Frequently Asked Questions about Esther Subias Hernandez
What company does Esther Subias Hernandez work for?
Esther Subias Hernandez works for El Palacio De Hierro
What is Esther Subias Hernandez's role at the current company?
Esther Subias Hernandez's current role is Director de Lealtad and MKT Servicios Financieros.
What is Esther Subias Hernandez's email address?
Esther Subias Hernandez's email address is es****@****.com.mx
What is Esther Subias Hernandez's direct phone number?
Esther Subias Hernandez's direct phone number is (800) 910*****
What schools did Esther Subias Hernandez attend?
Esther Subias Hernandez attended Tecnológico De Monterrey, Tecnológico De Monterrey.
What skills is Esther Subias Hernandez known for?
Esther Subias Hernandez has skills like Strategic Planning, Cross Functional Team Leadership, Management, Crm, Marketing Strategy, Leadership, Market Research, Business Strategy, Strategy, Six Sigma, Project Management, Marketing.
Who are Esther Subias Hernandez's colleagues?
Esther Subias Hernandez's colleagues are Brenda Valdivia Ortiz, Bernardo López Sagástegui, Arlet Ramos, Lizeth Mendoza, Adrian Castillo, Mariana Alcocer Piña, Roberto Cedillo.
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