Esther Vivas Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Responsible for all marketing strategy, vision and oversight of the international and local brands of our portforlio (15 channels divided in 4 verticals: cinema, series, factual/documentary and lifestyle) that includes AMC, SundanceTV, Canal HISTORIA or Canal Cocina for Spain. Leading a team of 8 marketeers, reporting directly into the VP Marketing, Comercial and Digital of the company in Spain. Lead on our Diversity, Equity & Inclusion group called ELEVATE.KEY TASKS> Strategic editorial planning, including global long-term content strategy, integrated consumer/trade marketing, PR communication and Digital plans, AD sales track & support.> Business development, supervising research activity, defining and tracking regional KPIs to set trends, build patterns and develop insights within the TV business frame.

Madrid Area, Spain

Responsible for all marketing & creative strategy, vision and oversight of the brands HISTORIA, CRIMEN + INVESTIGACIÓN and BLAZE for Spain and Portugal and their television shows, digital video and related editorial and social content across all platforms. Leading a team of 7 marketeers and 4 producers, reporting directly into the General Manager of the company in Spain.

Madrid Y Alrededores, España

Responsible for all Marketing activities including Marketing, Digital, PR and Research activities of the The History Channel’s brands The History Channel, Crime+Investigation and Blaze, managing a team (7+), reporting into Managing Director Spain.KEY TASKS> Strategic editorial planning, including global long-term content strategy, integrated consumer/trade marketing, PR communication and Digital plans, AD sales track & support.> Business development, supervising research activity, defining and tracking regional KPIs to set trends, build patterns and develop insights within the TV business frame.

Pozuelo De Alarcón Area, Spain

Developing and implementing creative marketing strategies for HISTORIA, A&E and Crime + Investigation channels to support the brands and drive sales and online traffic for Spain and Portugal. Managing the marketing budget on a day to day basis.Developing and maximising third party relationships to deliver on brand objectives and strategies. Producing innovative and cost-effective promotions both in print and online.Delivering an events programme, to ensure that brand presence is maximised and strategic objectives are met.

Madrid

• Being responsible for developing and maintaining marketing strategies to meet agreed company objectives. To oversees all marketing, advertising and promotional staff and activities:o Developing and implementing annual marketing plans and projects in conjunction with the international department. o Managing and coordinating all marketing, advertising and promotional staff and activities.o Monitoring, reviewing and reporting on all marketing activity and results.o Analysing potential strategic partner relationships for new product lines. o Reporting to the General Manager and the International Regional Director about the activities developed.o Budget management. Delivering all marketing activities within the agreed budget.

Madid

• Promoting Institutional Relations with cultural organizations, generating confidence and positive opinions inside and out of the organization in order to obtain prestige:o Organizing special events: openings, seminaries, congress, festivals...o Supporting the contacts with representatives of museums, universities, foundations, clients, suppliers, social agents, etc.o Managing and maintaining of the database of institutions specializing in History and Culture.o Managing of the internal communication around the activities created. o Reporting to the General Manager and the Marketing Manager about the activities.o Controlling and developing the budget. o Supporting Communication and Marketing departments

Madrid, Spain

Since 2005, invited teacher in the Master in Cultural Management. Carlos III University of Madrid.

Madrid

• Coordinating chief of the television area for 14 newspapers of provinces.- Managed and direction of five persons.- Advised and reported to the direction on the current importance of the sector and the most relevant news.- Attended and assisted in press conferences.- Drafted and production of news, articles and interviews.- Updated the photographic and audio-visual file.

Advanced Programme In Digital Analytics, Digital Communication And Media/Multimedia

Advance Programme, Digital Marketing, Http://Www.Esic.Edu/En/Higher-Programme-Digital-Marketing/

Activities and Societies: Proffesionals who wish to improve or strength their internet activities within the areas of marketing.

Higher Programme, Product Manager Specialist

Bachelor Of Communications, Journalism