Esther Wertwijn

Esther Wertwijn Email and Phone Number

Category Manager @ Gadero
Groningen, GR, NL
Esther Wertwijn's Location
Greater Groningen Area, Netherlands
Esther Wertwijn's Contact Details

Esther Wertwijn personal email

About Esther Wertwijn

Passionate and curious customer journey analyst and strategist with a sharp eye for detail, specialising in website strategy and the improving of data structures.

Esther Wertwijn's Current Company Details
Gadero

Gadero

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Category Manager
Groningen, GR, NL
Website:
gadero.nl
Employees:
65
Esther Wertwijn Work Experience Details
  • Gadero
    Category Manager
    Gadero
    Groningen, Gr, Nl
  • Edc Retail B.V.
    Product & Category Manager (Front-End)
    Edc Retail B.V. Mar 2022 - May 2024
    Veendam, Groningen, Netherlands
    • Analyzing the jumble of product data (and site-hierarchy for certain branches of the EasyToys taxonomy tree – multi-lingtuistic); creating a front-end strategy aimed at improving customer journeys and increasing product findability by cleaning up hierarchical and product-related data and by introducing best practices in Information Management for ecommerce websites; • Executing said strategy by (manually) cleaning up product records and site hierarchy in EDC’s proprietary built admin system;• Advocating for technical improvements to said proprietary built admin system in order to improve front-end filtering representation and back-end product data management;• Setting-up a list of requirements in preparation of a selection process for PIM-Tooling;• Supporting general questions related to Product Data and site hierarchy coming from elsewhere in the company (our many different brands and platforms, customer service, the Buying team, etc).-Leadership Experience-• Coaching the onboarding/data entry team in their daily activities: helping coordinate all interactions with important stakeholders (Buying and Customer Service), streamlining communication and processes, helping implement suitable tools to alleviate work related stress (i.e. ChatGPT) and organizing educational sessions (in collab. with the SEO team); • Helping my team members taking the next step in their career by negotiating - on their behalf - with HR (and by collaborating with HR in defining and benchmarking the scope and the weight/value of the responsibilities of my team).
  • Edc Retail B.V.
    Project Manager E-Commerce
    Edc Retail B.V. May 2021 - Mar 2022
    Veendam, Groningen, Netherlands
    Helped streamline the migration of an acquired company (Amorelie); took initiative to optimize processes and project related communication; supported the implementation of a CRM management tool (Canopy)
  • The Home Depot Canada
    Online Experience Analyst Ux - E-Commerce
    The Home Depot Canada Jul 2016 - Jul 2019
    Toronto, Ontario, Canada
    Customer Experience/Journey specialist of all seasonal and ‘hardline’ categories (Outdoors, Tools, Lighting, Holidays and Cleaning).• Creating online customer journey strategy and improving the Path-To-Product by making data-driven decisions (Adobe Analytics, Clicktale, etc.) in order to optimise site taxonomy and related category filters/attributes.• Preparing categories (structurally and visually) for seasonal activities (like Halloween, Christmas but also Spring launch) in collaboration with the online merchandising/trading team;• Setting-up hypotheses for tests (A/B tests, User tests) in collaboration with the Research/CRO Team to test the addition and removal of tools, calculators and other UX elements on category landing pages, product listing pages and on product information pages; • Taxonomy testing/card sorting for newly added branches to the hierarchy (Optimal Workshop)• Deciding on the strategy for front-end category user experience (and optimizing navigation + search in general), creating wire frames for category landing pages, implementing visual navigation (for both browse and search) and enhancing on-site search (synonyms, redirects, etc.) among other tactics;• Helping create customer journeys to selected Vendor Pages (i.e. Milwaukee Power Tools) while also creating a smooth user experience on said pages to align the HD website with vendor's own events and initiatives (in collab. with the Marketing, Buying Team and 3rd party vendor);• Creating informative and content-rich - but shoppable- category/information pages (like for the Life Goods Buying team -> Plants which offered 'Buy online Pick up In Store' on HD's website);• Actively improving internal processes and workflows.
  • Wattpad
    Product Interface Translator And Proofreader - Dutch
    Wattpad Sep 2014 - Mar 2017
    Toronto, Ontario, Canada
    Translating the product interface (main text, headers, error messages, prompts,hover-texts, buttons, etc.) of the social reading app “Wattpad”, for their iOS, Android and Webplatforms; editing and correcting translations (where needed) done by other crowd-sourcedtranslators on CrowdIn.
  • Elsevier
    Knowledge Representation Specialist/Taxonomist
    Elsevier Jul 2012 - Sep 2014
    Philadelphia, Pennsylvania, United States
    • Developing core ontology by the modeling, matching and creating of semantic relationships; • Improving the indexing quality for products that rely on the EMMeT hierarchy (medical and legal search engines) through SQL analyses, source validation, by disambiguating and de-duplicating terms, adding and retiring of terms, black- and whitelisting of terms, synonymization, mapping other vocabularies, etc.; and by manual and automated data analysis (SQL), performing gap analyses, validating sources and supporting decisions regarding overall taxonomy/structural development;• Creating reports (mostly in Excel).• Streamlining and monitoring the process of bulk upload of data;In this role I've acquired both working knowledge of vocabularies in the US Health-industry (SNOMEDCT, MeSH, ICD9, ICD10, all within and external to UMLS), and experience in code mapping (ICD9, ICD10, SNOMEDCT);
  • Global Potential
    Social Media Coordinator
    Global Potential Jun 2012 - May 2013
    New York, New York, United States
    • Improving the existing GP social media strategy to help GP meet its communication, marketing and fundraising goals;• Writing a manual and recording instructional videos for GP students on effective use of social media in accordance with GP's strategy.
  • Hard/Hoofd Magazine
    Freelance Writer
    Hard/Hoofd Magazine Nov 2011 - May 2013
    Amsterdam, Netherlands
    • Writing regular articles, once a month, for the 'Hard/Talk' -section of this online Dutch magazine for light journalism with a focus on art, culture and politics.
  • Reed Business
    Researcher / Data Specialist For Construction Plans
    Reed Business Jan 2011 - Oct 2011
    Amsterdam, North Holland, Netherlands
    Editor/Content Manager/Researcher at 'Construction Plans'; • Responsible for generating sales leads (cold calling, in depth web and hard copy research);• Maintaining the database;• Writing articles for the bi-weekly, online magazine.
  • Universiteit Van Amsterdam
    Secretariat Astronomical Institute 'Anton Pannekoek'
    Universiteit Van Amsterdam Sep 2008 - Jun 2010
    Amsterdam, North Holland, Netherlands
    • Supporting the members of the institute in their daily affairs (assisting students and staff, booking flights etc., managing supplies);• Participating in the assembly of all kinds of reports (annual-, conference-, etc.);• Organizing conferences and workshops, fulfilling administrative tasks.

Esther Wertwijn Skills

Taxonomy Social Media Photoshop Microsoft Office Proofreading Dutch Sql Content Management Social Networking Writing Agile Methodologies Knowledge Management Project Management Microsoft Sql Server Keynote Apple Ontology Editing Microsoft Excel Cms English

Esther Wertwijn Education Details

Frequently Asked Questions about Esther Wertwijn

What company does Esther Wertwijn work for?

Esther Wertwijn works for Gadero

What is Esther Wertwijn's role at the current company?

Esther Wertwijn's current role is Category Manager.

What is Esther Wertwijn's email address?

Esther Wertwijn's email address is es****@****pot.com

What is Esther Wertwijn's direct phone number?

Esther Wertwijn's direct phone number is +140489*****

What schools did Esther Wertwijn attend?

Esther Wertwijn attended University Of Amsterdam.

What are some of Esther Wertwijn's interests?

Esther Wertwijn has interest in Drawing, Social Services, New Technology, Taiji, Politics, Economic Empowerment, Gaming, Civil Rights And Social Action, Education, Literature.

What skills is Esther Wertwijn known for?

Esther Wertwijn has skills like Taxonomy, Social Media, Photoshop, Microsoft Office, Proofreading, Dutch, Sql, Content Management, Social Networking, Writing, Agile Methodologies, Knowledge Management.

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