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Passionate and curious customer journey analyst and strategist with a sharp eye for detail, specialising in website strategy and the improving of data structures.
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Category ManagerGaderoGroningen, Gr, Nl -
Product & Category Manager (Front-End)Edc Retail B.V. Mar 2022 - May 2024Veendam, Groningen, Netherlands• Analyzing the jumble of product data (and site-hierarchy for certain branches of the EasyToys taxonomy tree – multi-lingtuistic); creating a front-end strategy aimed at improving customer journeys and increasing product findability by cleaning up hierarchical and product-related data and by introducing best practices in Information Management for ecommerce websites; • Executing said strategy by (manually) cleaning up product records and site hierarchy in EDC’s proprietary built admin system;• Advocating for technical improvements to said proprietary built admin system in order to improve front-end filtering representation and back-end product data management;• Setting-up a list of requirements in preparation of a selection process for PIM-Tooling;• Supporting general questions related to Product Data and site hierarchy coming from elsewhere in the company (our many different brands and platforms, customer service, the Buying team, etc).-Leadership Experience-• Coaching the onboarding/data entry team in their daily activities: helping coordinate all interactions with important stakeholders (Buying and Customer Service), streamlining communication and processes, helping implement suitable tools to alleviate work related stress (i.e. ChatGPT) and organizing educational sessions (in collab. with the SEO team); • Helping my team members taking the next step in their career by negotiating - on their behalf - with HR (and by collaborating with HR in defining and benchmarking the scope and the weight/value of the responsibilities of my team). -
Project Manager E-CommerceEdc Retail B.V. May 2021 - Mar 2022Veendam, Groningen, NetherlandsHelped streamline the migration of an acquired company (Amorelie); took initiative to optimize processes and project related communication; supported the implementation of a CRM management tool (Canopy) -
Online Experience Analyst Ux - E-CommerceThe Home Depot Canada Jul 2016 - Jul 2019Toronto, Ontario, CanadaCustomer Experience/Journey specialist of all seasonal and ‘hardline’ categories (Outdoors, Tools, Lighting, Holidays and Cleaning).• Creating online customer journey strategy and improving the Path-To-Product by making data-driven decisions (Adobe Analytics, Clicktale, etc.) in order to optimise site taxonomy and related category filters/attributes.• Preparing categories (structurally and visually) for seasonal activities (like Halloween, Christmas but also Spring launch) in collaboration with the online merchandising/trading team;• Setting-up hypotheses for tests (A/B tests, User tests) in collaboration with the Research/CRO Team to test the addition and removal of tools, calculators and other UX elements on category landing pages, product listing pages and on product information pages; • Taxonomy testing/card sorting for newly added branches to the hierarchy (Optimal Workshop)• Deciding on the strategy for front-end category user experience (and optimizing navigation + search in general), creating wire frames for category landing pages, implementing visual navigation (for both browse and search) and enhancing on-site search (synonyms, redirects, etc.) among other tactics;• Helping create customer journeys to selected Vendor Pages (i.e. Milwaukee Power Tools) while also creating a smooth user experience on said pages to align the HD website with vendor's own events and initiatives (in collab. with the Marketing, Buying Team and 3rd party vendor);• Creating informative and content-rich - but shoppable- category/information pages (like for the Life Goods Buying team -> Plants which offered 'Buy online Pick up In Store' on HD's website);• Actively improving internal processes and workflows. -
Product Interface Translator And Proofreader - DutchWattpad Sep 2014 - Mar 2017Toronto, Ontario, CanadaTranslating the product interface (main text, headers, error messages, prompts,hover-texts, buttons, etc.) of the social reading app “Wattpad”, for their iOS, Android and Webplatforms; editing and correcting translations (where needed) done by other crowd-sourcedtranslators on CrowdIn. -
Knowledge Representation Specialist/TaxonomistElsevier Jul 2012 - Sep 2014Philadelphia, Pennsylvania, United States• Developing core ontology by the modeling, matching and creating of semantic relationships; • Improving the indexing quality for products that rely on the EMMeT hierarchy (medical and legal search engines) through SQL analyses, source validation, by disambiguating and de-duplicating terms, adding and retiring of terms, black- and whitelisting of terms, synonymization, mapping other vocabularies, etc.; and by manual and automated data analysis (SQL), performing gap analyses, validating sources and supporting decisions regarding overall taxonomy/structural development;• Creating reports (mostly in Excel).• Streamlining and monitoring the process of bulk upload of data;In this role I've acquired both working knowledge of vocabularies in the US Health-industry (SNOMEDCT, MeSH, ICD9, ICD10, all within and external to UMLS), and experience in code mapping (ICD9, ICD10, SNOMEDCT); -
Social Media CoordinatorGlobal Potential Jun 2012 - May 2013New York, New York, United States• Improving the existing GP social media strategy to help GP meet its communication, marketing and fundraising goals;• Writing a manual and recording instructional videos for GP students on effective use of social media in accordance with GP's strategy. -
Freelance WriterHard/Hoofd Magazine Nov 2011 - May 2013Amsterdam, Netherlands• Writing regular articles, once a month, for the 'Hard/Talk' -section of this online Dutch magazine for light journalism with a focus on art, culture and politics. -
Researcher / Data Specialist For Construction PlansReed Business Jan 2011 - Oct 2011Amsterdam, North Holland, NetherlandsEditor/Content Manager/Researcher at 'Construction Plans'; • Responsible for generating sales leads (cold calling, in depth web and hard copy research);• Maintaining the database;• Writing articles for the bi-weekly, online magazine. -
Secretariat Astronomical Institute 'Anton Pannekoek'Universiteit Van Amsterdam Sep 2008 - Jun 2010Amsterdam, North Holland, Netherlands• Supporting the members of the institute in their daily affairs (assisting students and staff, booking flights etc., managing supplies);• Participating in the assembly of all kinds of reports (annual-, conference-, etc.);• Organizing conferences and workshops, fulfilling administrative tasks.
Esther Wertwijn Skills
Esther Wertwijn Education Details
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Philosophy Of Language/Philosophy Of Mind
Frequently Asked Questions about Esther Wertwijn
What company does Esther Wertwijn work for?
Esther Wertwijn works for Gadero
What is Esther Wertwijn's role at the current company?
Esther Wertwijn's current role is Category Manager.
What is Esther Wertwijn's email address?
Esther Wertwijn's email address is es****@****pot.com
What is Esther Wertwijn's direct phone number?
Esther Wertwijn's direct phone number is +140489*****
What schools did Esther Wertwijn attend?
Esther Wertwijn attended University Of Amsterdam.
What are some of Esther Wertwijn's interests?
Esther Wertwijn has interest in Drawing, Social Services, New Technology, Taiji, Politics, Economic Empowerment, Gaming, Civil Rights And Social Action, Education, Literature.
What skills is Esther Wertwijn known for?
Esther Wertwijn has skills like Taxonomy, Social Media, Photoshop, Microsoft Office, Proofreading, Dutch, Sql, Content Management, Social Networking, Writing, Agile Methodologies, Knowledge Management.
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