Esther Wei Email & Phone Number

Washington, Dc, Us

• Formulate a marketing plan, strategizing tactics on how to shape the program and carry out initiatives capturing at least 250 student leads, 20 clubs, and 5 professors interested in learning more about Adobe.• Plan and execute 4+ Adobe workshops teaching students how to best utilize Adobe applications.• Promote Adobe through content creation and advertising through personal social media channels, driving students' awareness and interest, leading to increased activations of free Adobe Creative Cloud at the University of Maryland, College Park and grow brand awareness.

Teaching assistant for Professor Jeff Miller, responsible for grading and conducting office hours for his courses, BMGT110: “Business Value Chain” and BMGT289I: “Why Good Managers Make Bad Decisions”, providing support and assistance to students as needed

Gaithersburg, Maryland, United States

• Expanded experience of survey and communications software (WordPress, Constant Contact, Qualtrics, Microsoft Forms, and Adobe Suite including Photoshop) while supporting program evaluation, program development, teaching artist training, promotional media outreach, and program marketing• Updated the Teaching Artist Handbook by refreshing it with new stories, pictures, and current research• Marketed Arts for the Aging’s fee-for-service teaching artist and caregiver trainings, increasing their reach to develop new individual donors• Supported the development department with designing annual report materials and other promotional content

• Collaborated closely with North Bethesda Primary Care to strategize and execute initiatives aimed at building a clientele base for Dr. Zeki, a primary care physician at NB Primary Care, leveraging platforms such as Instagram and Nextdoor• Worked with a small team to conduct comprehensive social media engagement on Instagram and Nextdoor designed to showcase the unique value proposition of North Bethesda Primary Care, positioning the practice as a trusted healthcare destination and resource for individuals seeking personalized medical attention through concierge medicine• Continuously monitored and analyzed social media metrics to gauge performance and identify areas for refinement, iterating strategies to maximize reach and impact while aligning with branding objectives

Rockville, Maryland, United States

• Crafted 70+ beverages and food items accurately and efficiently every 30 minutes in a fast-paced environment• Collaborated with a team to deliver a smooth and optimal experience for customers • Designed visually appealing displays to showcase new beverages, holidays, and events, driving customer engagement and sales• Used Canva to create visually engaging flyers and posters to promote store events

Potomac, Maryland, United States

• Strategically deployed partners and delegated tasks to maximize operational efficiency and productivity• Demonstrated proficiency in cash handling, adhering to protocols to ensure financial integrity and customer trust, • Managed change orders and facilitated tip distribution • Implemented processes to enhance cashier performance and optimize customer service, fostering a positive transaction experience

Tampa, Florida, United States

• Designed and created event sets, tailored to unique themes and objectives• Managed the design and construction of sets, integrating props, lighting, and decor to enhance the atmosphere and Falk Theatre guest experience• Supervised theater events, ensuring smooth execution, coordinating vendors, and resolving logistical challenges