Develop strategic marketing content and communications to support the growth of the AccuWeather, the largest and fastest-growing weather company in the world, which reaches more than 2 billion people worldwide every day. As a global leader of digital media and weather-related big data, AccuWeather serves thousands of businesses worldwide, including over 245 of Fortune 500 companies, and 78 of the Fortune 100 global companies. As marketing communications manager, I work collaboratively with departmental line of business leaders and team members to spotlight leadership and innovation, and convey key messages across all marketing and media channels with accuracy and consistency.

Develop and nurture content marketing strategy across Web, social, and e-mail channels. Manage, edit, and distribute monthly Minitab News e-newsletter to more than 160,000 subscribers, using marketing automation platforms. Resurrected dormant customer story program and used it to reinvigorate marketing messages across channels. Established and led the team responsible for implementing the Minitab Blog, which now attracts more than 40% of all traffic to company web sites. Developed, created and edited multimedia tutorials for statistical analyses using Minitab software. Write marketing and promotional content for Minitab's web sites and other marketing channels. Work with outside designers and agencies to develop creative communications as needed, including publications and video projects. Review and edit materials written by other team members to ensure clarity, accuracy, and effectiveness. Managed brand identity and editorial standards.

Managed brand identity and editorial standards for corporate marketing communications. Wrote marketing and promotional content for Minitab's web sites and other marketing channels. Identified and oversaw hiring of new external vendors for public relations and news services. Worked with outside designers and agencies to develop creative communications as needed. Collaborated with international sales team to develop monthly newsletter and web site to better serve international resellers and partners, and consulted with partners on issues of brand and graphic integrity. Served as key member and sometimes led cross-functional project teams in support of major corporate objectives, including content management implementation, redesign, and globalization of Minitab web sites.

Researched and wrote marketing and promotional content for Minitab's web sites, as well as brochures, press releases, e-mails, sales letters, and other collateral. Created and edited graphics, videos, audio, and other multimedia materials. Served as key member and sometimes led cross-functional project teams in support of major corporate objectives, including product launches, web site redesigns, and slipstreams. Edited content developed by other team members for accuracy, clarity, and impact.

Oversaw all publications for the College of Agricultural Sciences at Penn State, coordinating the production and publication of more than 350 titles per year. Supervised team of editors, writers, and designers. Managed and edited award-winning Penn State Agriculture magazine, distributed biannually to more than 100,000 alumni and stakeholders, defining content to reflect college priorities and ensuring effective coverage of key happenings. Independently developed and maintained sites for college media relations, magazine, and news. Led cross-unit team to develop comprehensive site for all college publications. Edited individual publications ranging from 1-page brochures to multi-author technical manuals with hundreds of pages.

Managed and edited monthly college newsletter, assigning stories and photography to appropriate team members. Co-edited award-winning, full-color college magazine distributed to more than 100,000 alumni, legislators, prospective students, and other stakeholders. Initiated and developed innovative news distribution options using the World Wide Web starting in 1995. Worked with local, regional, and national reporters, writers and broadcasters to promote newsworthy activities in the college. Served as liaison with other university offices to coordinate joint news distribution initiatives as needed. Wrote and edited publications.

Worked with Penn State administrators, faculty and staff to identify newsworthy topics and projects, and wrote press releases, magazine feature articles, and other content about them. Wrote a wide variety of promotional materials, brochures, Web content, magazine articles, speeches, publications, audio and video scripts, and other collateral.