Estrella Woods Email & Phone Number

Asheville, North Carolina, United States

● Assist guests with the reservation process for hotel’s rooms, spa, golf, and restaurants.● Maximize potential revenue by following specified selling guidelines.

• Part-time teacher’s aide in Plant-Based Nutrition Certificate Program, a partner program with eCornell and the T. Colin Campbell Center for Nutrition Studies (CNS).• Evaluate and grade discussion posts and provide constructive feedback to support students in three courses: Nutrition and Society, Nutrition and Chronic Disease, and Plant-Based in Practice.

Sw Colorado

• Launch, execute, and evaluate grant program portfolio.• Review grant proposals and applications and make funding recommendations.• Align partner project concepts with funding opportunities and iterate partner ideas to advance program values and achieve successful outcomes.• Successfully foster relationships with regional partners by building trust and confidence through ongoing and open dialogue.• Maximize time meeting with partners in region and others in their communities to learn more about their unique cultures, consider their needs, and work together to best align their values and priorities with values and programmatic offerings.• Schedule, coordinate, and execute educational grant training workshops virtually and in person.

Telluride, Colorado

• Oversee global wholesale accounts for lift ticket rates and contracts for a world-class ski resort.• Manage revenue sales for lift tickets and special packages.• Educate, train, and support clients and develop long-term relationships with key travel partners. • Develop strategies and execute marketing plans that align with company goals and objectives. • Balance the Tour & Travel budget and expenses for local and international marketing programs. • Promote Telluride in travel/trade shows, conferences, media and consumer events. • Coordinate logistics and lead familiarization (FAM) tours for tour operators, travel agents and journalists. • Collaborate with industry partners such as the Colorado Tourism Office & Colorado Ski Country USA.• International Missions: manage logistics, book flights, appointments, events, and create trip itinerary.

Denver, Colorado

• Manage the CSCUSA international program: contract in-market PR representatives in Australia, the UK and Canada, develop and execute international media familiarization (FAM) tours as well as direct consumer marketing initiatives.• Plan and oversee sales efforts, including pass programs, partnerships and other revenue-generating programs.• Monitor marketing and sales budget, including international, interactive and domestic marketing.• Supervise a sales and marketing team of two managers and one coordinator.• Attend meetings and participate in opportunities as appropriate with the Colorado Tourism Office (CTO), Denver International Airport and other industry stakeholders.• Prepare and present quarterly reports for the CSCUSA Board of Trustees.

Telluride, Colorado

• Developed sales and marketing plan to increase international tourism to Telluride.• Administered wholesale contracts for 65+ tour operators from 19 countries; prospected for newpartners. • Increased wholesale lift ticket revenue year over year: 14% in 2008-09, 110% in 2009-10, and16% in 2010-11. • Managed budget for advertising, promotions, events and travel. • Promoted Telluride in international trade shows, media and consumer events.• Organized and led familiarization (FAM) tours for travel/trade and media.

Grand Junction, Colorado

• Managed $1,300,000 annual fund-raising campaign; monitored campaign and marketingbudget. • Increased campaign 12% in 2006-07 and 6% in 2007-08. • Account manager for 100+ workplace campaigns in Mesa County.• Established fund-raising goal and developed plan to reach each sector's goal with volunteercampaign team. • Executed marketing and PR efforts; planned and coordinated special events.

Avon, Colorado

• Contracted 70+ Latin American tour operators; prospected for new partners. • Increased wholesale lift ticket and room night revenue year over year.• Developed marketing plan and managed budget for advertising, promotions and travel.• Promoted Vail Resorts in national and international trade shows, media and consumer events. • Organized and led familiarization (FAM) tours for travel trade and media; conducted tours in Spanish.

Ba - Language Studies, Spanish, French

Certificate, Hotel Revenue Management

Master Of Business Administration

Education record

Certificate, Plant-Based Nutrition

Plant-Based Nutrition program through eCornell and the T. Colin Campbell Center for Nutrition Studies (CNS)