Digital Marketing SpecialistsAlchemii are digital marketing and online acquisition specialists dedicated to finding the right online chemistry to help you acquire new customers and increase your ROI.Whether you need to generate more business leads, expose your brand to new customers or increase your online sales, we’ll find the perfect mix of digital elements to help you reach your business goals.We’re driven by real results we help our clients achieve. To us, every client’s business gets treated the way we treat our own. Your success is our success. Alchemii thrives on carefully selecting acquisition channels that drive business outcomes for rad brands. In four simple steps, we’ll help you drive your brand awareness, lead generation, online sales and user engagement.

This may sound strange but SEEDS OF KINDNESS was born from sunscreen stains on beachwear.My fiancé and I returned from an island holiday in 2019 with badly stained towels and swimsuits. The sunscreen that stained fabrics, we have put on our skin for protection!Our interest was piqued just about everything that we cover our bodies with.Body products as well as fabrics…what was the impact of our choices on both humankind and the environment and a journey of research blossomed into a journey of passion.This is how SEEDS OF KINDNESS came into fruition, an earth-kind online platform for the quality-conscious mom on the go.We have partnered with beautiful South African brands that we love and trust…sharing our passion for ethically produced organic and quality products that don’t leave scars in our world or that of our children.We choose organic and love spreading kindness!x x x

After several years in an agency environment, I wanted to advance my career through learning new skills and getting my hands dirty on the operational side of a business. I was employed as the Operations Manager, by a company called Performance Marketing and I was responsible for the success of the digital team which consisted of developers, designers, campaign managers and admin staff. The knowledge and experience gained were invaluable and ultimately shaped my career in a way that equipped me with the right tools, experience and confidence to start my own business and grow my very own brand.Some of my core responsibilities included the following:• Developing close working relationships with partners and clients based on a high level of proficiency, professionalism and trust.• Leading a team of campaign managers, designers and developers to perform at their best by providing direction, guidance, support and motivation.• Planning, managing, delivering and optimising digital media campaigns across channels and platforms including web, mobile, social, search and email.• Analysing results, insights and data, to capitalise on the conclusions by looping the findings back into our digital strategy, media plans and priorities• Proposing and driving performance tests and optimisation across the user journey, through landing pages and multivariate testing on all channels and platforms, helping to expand on past performance, build on current intelligence and discover new channel opportunities. • Managing weekly reporting and analysis of results to shareholders, including performance summaries and recommendations.

* Overseeing and managing the social team’s overall performance as well as campaign performance for all clients across both offices (Cape Town and Johannesburg). * Identifying training & development opportunities within the social team and setting up required training documentation. * Ensuring that portfolios are well looked after across the social team and campaigns are performing optimally based on campaign objectives. * Running weekly social status meetings with the social team. * Working closely together with lead strategists (ATL & Digital as well as marketing teams from well established brands like Ackermans, Capitec, Checkers, Puma, Pioneer Foods, to name a few), defining the social media strategy and implementation process. * Recommend targeting, key metrics, KPIs and budgets based on overall business- as well as campaign objectives. * Setting up all new ad accounts and requesting credit lines with Facebook support and OMD.* Identifying tracking and site tagging requirements for lead generation campaigns.* Setting up Facebook campaigns, implementing weekly optimization, reporting and delivering key insights on campaign performance. * Troubleshooting and escalating Facebook support cases and making sure that the team is always updated on new products or features available. * Updating campaign performance and budget sheet on a daily basis. * Delivering monthly billing and reconciliation report.* As Facebook Ambassador I was responsible for driving the Facebook e-learning training courses and the Facebook certification program. I was also completed the Blueprint Live Modules at the agency ambassador summit and various other workshops..

* Managing all digital campaigns from chasing creatives, to distributing digital creative material across all media channels, to set ups, optimisation and reporting.* Managing process on linking accounts for social media platforms. * Setting campaigns live, monitoring, optimising and analysing campaign performance. * Delivering consolidated performance reports, insights, recommendations and key learnings.* Leading weekly status meeting for Digital Team. * Following a strict booking and billing process with the media buyers. * Reconciliation reports on budgets vs allocated spend. * Integrating previous campaign performance in strategy meetings on new campaigns. * Negotiating with media owners on added value offerings. * Post campaign analysis presentations and meetings.

* I was appointed as project manager for the technical migration (a once off project) from one affiliate marketing network platform (Has offers) to another platform called Cake. * This included all offers from 7 different offices globally.* This project included traveling to our head office in Holland to get technical training on both Affiliate marketing platforms (has offers and Cake).* Breaking down all tasks, putting together a project plan and assigning tasks to the relevant parties for each country* Weekly follow ups to ensure that deadlines are being met.* Creating a workflow and process document to ensure that all parties understand the process and know who the relevant contacts are for each individual department.* Training – ensuring that sales and the advertising executives understand their roles and responsibilities and know who to contact for escalations.* Physically migrating and reloading all existing offers from one system over to the other. (Offers were migrated over region by region.)* Testing tracking pixels and offer URLs.* Troubleshooting tracking problems.* Weekly catch up calls with directors from across all 7 offices* Completing the migration and ensuring that new teams are fully up to speed to take over the implementation and campaign management process.

As an Ad Exchange account manager - my primary role was to assist individual publishers and publisher networks with yield management and optimisation. Providing best practice advice, guidance and assistance with offering remnant inventory on the best possible way and through the most effective channels so buyers and advertisers can access their inventory via demand side platforms.Day to day tasks included the following:* Introduction calls and training sessions with the new publishers. * Planning - Collecting all required information for set up and filling out fact sheets to document publisher’s site/network specific information. * Preparation - Requesting new license from Google, QA blueprint and making sure that the correct structure is in place for optimal results. * Account Set up - Creating ad units, custom channels and writing site descriptions to promote the publisher’s websites on the buy side. * Optimisation - Daily monitoring, performance analysis, projections and optimisation based on historical data as well as reporting. * Client communication - Daily/weekly/ monthly calls with publishers to discuss strategies to improve performance. * Troubleshooting - investigating tracking/delivery problems and escalating to Google if engineering was involved.

* Trafficking and managing all online premium ad campaigns for publisher “The Economist” and making sure that all online campaigns run smoothly, reach the delivery goals at the set end dates.* Working closely together with salespeople, advertisers and agencies in the UK, Europe, Middle East and Africa.* Creative chasing, QA, trafficking, activation and sending screenshots.* Troubleshooting delivery issues and sending scheduled and ad hoc reports to advertisers/agencies.* Maintaining a strict SLA on a 24-hour turnaround on all requests.

* Teaching students the art and technique of 12 various types of dancing.* Keeping a sales track record of 90% and making sure that my student body was 75% active

As a Junior Verification Analyst, my job was to assist companies of all sizes to obtain a BEE certificate. This included gathering all relevant and supporting documentation to verify companies' BEE status and calculating the level of compliance before issuing the certificates. I was responsible for providing clients with the required information and documentation and to assist them through the entire process to make sure they understand what was required.* Advertising and promoting the importance of BEE compliance.* Guiding clients through verification process, delivering important documentation, relevant training and helpful guidelines to ensure that a simplified and sufficient process is followed.* Verifying entities’ financial status and company profiles to determine a level of BEE compliance for EME’s, QSE’s and Generic enterprises.* Onsite verifications and management interviews.

* Planning, designing and creating promotional material for a holiday resort in Mozambique.* Building and managing a stand a trade shows and exhibitions to create brand awareness* Website design and maintenance * Managing bookings and assisting with Timeshare & fractional ownership sales.