Esu Ma'At Email & Phone Number

Orlando, FL, US

New York, NY, US

Teaching students in the Sports Management Program the value of diversity, equity and inclusion. Particularly focused on positioning DEI as a catalyst for helping brands grow their business by successfully attracting and engaging diverse consumers.

Orlando, Florida, US

My background reflects a 10-year track record of success aligning strategy with organizational goals to consistently position diversity as a catalyst for true inclusion, positive business impact, disruptive innovation and social change. My philosophy is driven by a modern business case supported by seismic demographic shifts and compelling societal.

London, GB

Central Global resource for data pertaining to Equality, Diversity & Inclusion. With industry collaboration, we've grown an idea into a global brand with industry recognition amongst employees, businesses and key stakeholders through action, content and grassroots marketing campaigns.

Purchase, New York, US

• 2 years amplifying and driving diversity, equity and inclusion strategy and initiatives congruent with the core USTA priority of attracting, engaging, and retaining new generations of diverse participants.
• Established the Growing Tennis Engagement Suite; consisting of diverse market engagement guides, an online learning platform, and an outreach planning framework. Initiative was adopted by 50% of the target markets.
• Designed, sourced, and delivered live and virtual training’s orbiting fundamental DEI themes. Achieved average net promoter score of 80 across all training's. Based on employee surveys the program deepened a culture of.
• Developed strategy for standardizing diversity, equity and inclusion practices across 17 regional affiliate offices throughout the United States. The process was predicated on a 21st Century Business Case and seven.
• Created Junior Engagement Program. In total, more than 70 athletes from diverse backgrounds earned more than $150,000 in funding resulting in 90% achieving top 100 ranking and 97% increasing world ratings.
• Designed the Diversity Immersion for Volunteer Engagement (D.I.V.E); $200,0000 pipeline development initiative. Resulted in more than 50% of the cohort appointed to boards, councils or committees within one year.

White Plains, NY, US

• 3 years on the strategic planning committee, shaping the diversity and inclusion framework and cultivating a culture of inclusion in alignment with the strategic priorities, dashboard goals and overall business.
• Created the Diversity and Inclusion Action Plan, vision statement and core values which led to the adoption of diversity as a strategic priority of the organization. Also resulted in the successful integration of D&I.
• Managed annual budget of $250,000 for D&I initiatives including making capacity building grants; providing training and development funding for a select group of high-performance athletes from diverse backgrounds; and.
• Implemented Tier 1 Supplier Diversity program predicated on “Rooney Rule” for bids on contracts totaling $5000 or greater and resulting in more than $100,000 in spend with diverse vendors; accounting for 5% of total.
• Established Employee Engagement Task-force leading to changes to teleworking policy; produced changes to the way the organization rewarded, recognized and evaluated talent; and inspired discretionary contribution due.
• Reconstituted D&I committee. Results reflected in organizational scorecard with a 25% and 50% increase in gender equity at the staff and board level respectively; and 30% and 60% increase in underrepresented groups at.

Purchase, New York, US

• 4 years promoting flagship USTA programs, increasing tennis participation in New York City, and stimulating multicultural demand throughout the Eastern Section.
• Designed capacity building initiatives positioning chapters for national recognition, funding and support. Formed memorandum of understanding with the New York City Housing Authority leading to play opportunities for.
• Managed annual budget of $200,000 including awarding more than $100,000 in grants, leading outreach initiatives and providing equipment for programs with community-based organizations.
• Increased delivery of all USTA programs, continuously developing new strategies to increase participation and contributing to a 4% increase in overall growth as measured by TIA survey.
• Collaborated with MarCom team to create collateral, promotional materials, web content and social media campaigns targeting diverse communities leading to 100% increase in online impressions and engagement.
• Managed approximately 200 accounts focused on quality delivery and increasing the value proposition of membership. Cultivated strategic partnerships with local businesses and government agencies to advocate for.

Lansing, MI, US

• 3 1/2 years enhancing the competitiveness of the Perspective New York variable annuity product by improving promotional collateral, implementing incentive campaigns and serving as a subject matter expert for internal.
• Revised all product collateral, web content and promotional materials related to the product.
• Monitored marketplace regularly assessing the strengths and weaknesses of competitor products.
• Conducted product trainings emphasizing features and benefits and making business development recommendations.
• Tracked product sales and made recommendations regarding supply chain and business development issues.
• Managed portfolio management relationship with Standard and Poor's producing a monthly report explaining their outlook on financial markets including the potential impact on product portfolios.

• 5 years discerning client investment objectives, preparing asset allocation portfolios and presenting portfolio recommendations to members of the national sales team.
• Prepared asset allocation portfolios for national sales team for accounts up to $500,000.
• Promoted to Sr. Marketing Specialist in 1996 preparing portfolio recommendations above $1,000,000.
• Assigned to Sports Marketing reps in 1998 preparing recommendations for professional athletes exclusively.
• Performed research on the entire mutual fund marketplace identifying products best suited for the unique needs of each individual client.
• Advised national sales team on various financial products, industry trends and market conditions daily.

Diversity And Inclusion Studies

Ms, Sports Management

Bs, Economics

Marketing