Esu Ma'At work email
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Esu Ma'At personal email
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"Living every day of my life pursuing worthy goals, dreams and aspirations that make me happy, empowerothers, make my family proud and honor God."Very strong background in Diversity & Inclusion leadership: Business Resource Groups, Supplier Diversity, Multicultural Marketing, Community Outreach & Engagement, Strategic Partnerships, Cross-cultural Dexterity (Unconscious Bias) Training, Measurement & Evaluation (D&I Scorecard / Dashboard); Leadership & Management: Business Development, Sales & Marketing, Branding, Promotions, Advertising, Public Relations & Communications, Strategic Planning, Financial Management, Operations, as well as Execution and Evaluation.
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Adjunct ProfessorColumbia UniversityOrlando, Fl, Us -
Adjunct ProfessorColumbia University May 2022 - PresentNew York, Ny, UsTeaching students in the Sports Management Program the value of diversity, equity and inclusion. Particularly focused on positioning DEI as a catalyst for helping brands grow their business by successfully attracting and engaging diverse consumers. -
Chief Diversity, Equity And Inclusion OfficerOrlando Magic Nba Team Dec 2020 - PresentOrlando, Florida, Us -
Co-Founder And Head Of Diversity, Equity And InclusionQuantum Power Skills Jul 2020 - PresentMy background reflects a 10-year track record of success aligning strategy with organizational goals to consistently position diversity as a catalyst for true inclusion, positive business impact, disruptive innovation and social change. My philosophy is driven by a modern business case supported by seismic demographic shifts and compelling societal megatrends. The following principles underscore my process for leveraging diversity to create discernible value for stakeholders, measurable returns on investments and meaningful returns on society: 1. Integrating DEI Strategy with Business Goals and Objectives 2. Attracting and Managing Human Assets3. Stimulating Demand in Diverse Markets4. Enhancing Brand Reputation and Social Impact5. Facilitating Training and Development Needs6. Developing Key Performance Indicators and Evaluation Metrics7. Forming Strategic Partnerships -
Advisory Board MemberAll-In Diversity Project Aug 2020 - PresentLondon, GbCentral Global resource for data pertaining to Equality, Diversity & Inclusion. With industry collaboration, we've grown an idea into a global brand with industry recognition amongst employees, businesses and key stakeholders through action, content and grassroots marketing campaigns. -
National Manager, Diversity And Inclusion(Usta) United States Tennis Association Oct 2018 - Jul 2020Purchase, New York, Us2 years amplifying and driving diversity, equity and inclusion strategy and initiatives congruent with the core USTA priority of attracting, engaging, and retaining new generations of diverse participants.• Established the Growing Tennis Engagement Suite; consisting of diverse market engagement guides, an online learning platform, and an outreach planning framework. Initiative was adopted by 50% of the target markets identified and let to an increase in participation in the Latino and African-American communities. Contributed to the successful achievement of dashboard goals and network support funding for each market.•Designed, sourced, and delivered live and virtual training’s orbiting fundamental DEI themes. Achieved average net promoter score of 80 across all training's. Based on employee surveys the program deepened a culture of inclusion for more than 50% of stakeholders and enhanced appreciation for diversity, equity and inclusion in more than 70% of stakeholders. •Developed strategy for standardizing diversity, equity and inclusion practices across 17 regional affiliate offices throughout the United States. The process was predicated on a 21st Century Business Case and seven core leadership competencies. The program was adopted in each market and led to 100% alignment of diversity strategy with organizational goals. •Created Junior Engagement Program. In total, more than 70 athletes from diverse backgrounds earned more than $150,000 in funding resulting in 90% achieving top 100 ranking and 97% increasing world ratings. •Designed the Diversity Immersion for Volunteer Engagement (D.I.V.E); $200,0000 pipeline development initiative. Resulted in more than 50% of the cohort appointed to boards, councils or committees within one year. -
Director, Diversity And InclusionUsta Eastern Oct 2015 - Sep 2018White Plains, Ny, Us3 years on the strategic planning committee, shaping the diversity and inclusion framework and cultivating a culture of inclusion in alignment with the strategic priorities, dashboard goals and overall business objectives of the organization.•Created the Diversity and Inclusion Action Plan, vision statement and core values which led to the adoption of diversity as a strategic priority of the organization. Also resulted in the successful integration of D&I into the standard operating procedures and enhanced the cultural fabric of the organization as measured by annual climate survey. •Managed annual budget of $250,000 for D&I initiatives including making capacity building grants; providing training and development funding for a select group of high-performance athletes from diverse backgrounds; and awarding funding for promising community outreach initiatives.•Implemented Tier 1 Supplier Diversity program predicated on “Rooney Rule” for bids on contracts totaling $5000 or greater and resulting in more than $100,000 in spend with diverse vendors; accounting for 5% of total operating budget. •Established Employee Engagement Task-force leading to changes to teleworking policy; produced changes to the way the organization rewarded, recognized and evaluated talent; and inspired discretionary contribution due to reorganizing staff and encouraging inclusion, thought diversity and innovation from everyone in the organization. •Reconstituted D&I committee. Results reflected in organizational scorecard with a 25% and 50% increase in gender equity at the staff and board level respectively; and 30% and 60% increase in underrepresented groups at the staff and volunteer leadership level.•Designed and implemented outreach strategy focused on stimulating demand for the sport in diverse communities throughout the Eastern Section. Initiatives netted the largest increase in Latino and African American participation across the country. -
Metro Region Tennis Service Representative, Diversity And Inclusion Liaison(Usta) United States Tennis Association 2011 - Sep 2015Purchase, New York, Us4 years promoting flagship USTA programs, increasing tennis participation in New York City, and stimulating multicultural demand throughout the Eastern Section.•Designed capacity building initiatives positioning chapters for national recognition, funding and support. Formed memorandum of understanding with the New York City Housing Authority leading to play opportunities for at-risk youth across all five boroughs. •Managed annual budget of $200,000 including awarding more than $100,000 in grants, leading outreach initiatives and providing equipment for programs with community-based organizations. •Increased delivery of all USTA programs, continuously developing new strategies to increase participation and contributing to a 4% increase in overall growth as measured by TIA survey.•Collaborated with MarCom team to create collateral, promotional materials, web content and social media campaigns targeting diverse communities leading to 100% increase in online impressions and engagement.•Managed approximately 200 accounts focused on quality delivery and increasing the value proposition of membership. Cultivated strategic partnerships with local businesses and government agencies to advocate for improved facilities and increased support for new programs in under-served neighborhoods.•Created “I AM TENNIS” a series of outreach engagements designed to increase participation in diverse communities. Events led to the registration of more than 200 unique participants over a two-year period. •Delivered coaches training and program development workshops leading to more than 1,000 youth being introduced to the sport and the creation of the Hispanic Coaches Initiative which resulted in nine new certified coaches, five new section clinicians and additions to the board and staff.•Sourced and facilitated workshops first ever diversity and inclusion training's which set in motion the appetite and eagerness for a broader diversity and inclusion framework. -
Variable Annuity Product ManagerJackson National Life Jul 1999 - Dec 2002Lansing, Mi, Us3 1/2 years enhancing the competitiveness of the Perspective New York variable annuity product by improving promotional collateral, implementing incentive campaigns and serving as a subject matter expert for internal and external stakeholders. • Revised all product collateral, web content and promotional materials related to the product.• Monitored marketplace regularly assessing the strengths and weaknesses of competitor products. • Conducted product trainings emphasizing features and benefits and making business development recommendations. • Tracked product sales and made recommendations regarding supply chain and business development issues.• Managed portfolio management relationship with Standard and Poor's producing a monthly report explaining their outlook on financial markets including the potential impact on product portfolios. • Collaborated with Actuarial, Client Services, Legal and Marketing Communications departments to create incentive campaigns which directly led to new business development for 80% of the sales team in 2001.• Contributed product design features, branding concepts, asset allocation enhancements and collateral copy toward the launch of the Perspective II variable annuity, which has been a perennial top selling product in the industry since 2000.• Managed workflow, resource allocation and timelines for multiple product related projects. -
Sr. Marketing SpecialistMutual Life Insurance Company Of New York Jul 1994 - Jun 19995 years discerning client investment objectives, preparing asset allocation portfolios and presenting portfolio recommendations to members of the national sales team. • Prepared asset allocation portfolios for national sales team for accounts up to $500,000.• Promoted to Sr. Marketing Specialist in 1996 preparing portfolio recommendations above $1,000,000. • Assigned to Sports Marketing reps in 1998 preparing recommendations for professional athletes exclusively.• Performed research on the entire mutual fund marketplace identifying products best suited for the unique needs of each individual client. • Advised national sales team on various financial products, industry trends and market conditions daily. • Designed and managed content for the MONY Securities intranet site.• Acquired the National Association of Securities Dealers’ (NASD) Series 7 and Series 63 Licenses.
Esu Ma'At Skills
Esu Ma'At Education Details
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Cornell University Ilr SchoolDiversity And Inclusion Studies -
Columbia UniversitySports Management -
Fairleigh Dickinson UniversityEconomics -
North Carolina Central UniversityMarketing
Frequently Asked Questions about Esu Ma'At
What company does Esu Ma'At work for?
Esu Ma'At works for Columbia University
What is Esu Ma'At's role at the current company?
Esu Ma'At's current role is Adjunct Professor.
What is Esu Ma'At's email address?
Esu Ma'At's email address is es****@****son.com
What schools did Esu Ma'At attend?
Esu Ma'At attended Cornell University Ilr School, Columbia University, Fairleigh Dickinson University, North Carolina Central University.
What are some of Esu Ma'At's interests?
Esu Ma'At has interest in I Also Enjoy Running, I Am And Avid Tennis Player And Golfer, Writing, Children, Economic Empowerment, Education, Music And Traveling, Reading, Martial Arts, Swimming.
What skills is Esu Ma'At known for?
Esu Ma'At has skills like Leadership, Event Management, Event Planning, Coaching, Social Media, Fundraising, Marketing Strategy, Sports, Sports Management, Public Speaking, Strategic Planning, Sports Marketing.
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