Eswar Battula Email & Phone Number

Dubai, United Arab Emirates

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Overall growth of the AirAsia super app platform- User Acquisition, Retention, and Reactivation through CRM- Cross Sell/ Up Sell- Customer Intelligence

Kuala Lumpur, Malaysia

• Monitoring KPIs, anomalies, user behaviour analysis in order to increase sales/revenue and maximize ROI.• Deeper data engineering, data investigation to improve data quality from various data sources like AWS, spreadsheets, Excel files.• Making reports, dashboards and share it with various cross-functional teams to make data driven decisions and optimizing marketing channels• Prediction of user LTV, sales, revenue, user retention to understand future growth, investment and profit… Show more • Monitoring KPIs, anomalies, user behaviour analysis in order to increase sales/revenue and maximize ROI.• Deeper data engineering, data investigation to improve data quality from various data sources like AWS, spreadsheets, Excel files.• Making reports, dashboards and share it with various cross-functional teams to make data driven decisions and optimizing marketing channels• Prediction of user LTV, sales, revenue, user retention to understand future growth, investment and profit margins.• Deep digging of data to perform ad-hoc analysis, fraud analysis, conversions, user experience analysis.• A/B Testing-Hypothesis design and analysing the results, which improved daily conversion rates by 20% and so monthly revenue.Skills/Tools: SQL, Python, Data Studio, Amazon Quicksight, AWS, Airflow Show less

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Hyderabad Area, India

• Data extraction, user behaviour analysis, price comparison analysis.• Prediction of converting users using classification models in Python for cluster based targeting.• Monthly report- The summary of GMV, Revenue, Marketing spend and other costs to analyse margins.• Analysing various experiments to identify the problems and improving the customer engagement.• Improved campaign, email, notification CTR from 15% to 20% by solving acquisition source problem which resulted… Show more • Data extraction, user behaviour analysis, price comparison analysis.• Prediction of converting users using classification models in Python for cluster based targeting.• Monthly report- The summary of GMV, Revenue, Marketing spend and other costs to analyse margins.• Analysing various experiments to identify the problems and improving the customer engagement.• Improved campaign, email, notification CTR from 15% to 20% by solving acquisition source problem which resulted 10% of increase in the revenue. Show less

Gurgaon, India

• Analysis of sales, margin and traffic to connect numbers with business and assist in decision making• Various analysis on customer acquisition/retention from different marketing channels (Email, SEO, SEM etc)• Cohort analysis, new-repeat customer analysis to compare Cost per Acquisition and Lifetime Value of the customer.• Prepared monthly summary of entire monthly Sales, Margins, Marketing Spend, Procurement Cost etc

New Delhi Area, India

• CRM, data extraction using SQL, data analysis• User behaviour analysis to improve conversions and revenue• Responsible for making daily/weekly/monthly reports to monitor KPIs and taking necessary actions.• Market research, User Interface design• Detailed discussions on revenue, sales and margins with Account Managers and Business Development Managers.

Bangalore

Bachelor Of Technology(Hons.)

Nano Degree, Data Analytics