Eric Wheeler Email & Phone Number

Sacramento, Ca, Us

Sacramento, Ca, Us

Sacramento, Ca, Us

Oakland, California, Us

Though my role is primarily focused on marketing + sales operations for Friday, my work often extends into other needs of the agency & client-facing work.- Operations: Established internal creative development and production processes as well as CRM/lead management, marketing automation, and reporting systems.- Service Marketing & Community Building: Leveraged a mix of lead generation, ABM, and demand generation tactics to promote Friday’s services; launched community-focused virtual event series. Helped grow email list by 44% and social following by 60%.- Revenue Generation: Utilizing a modest budget, generated $1M+ in marketing-attributed pipeline resulting in $650k in revenue.- Cost Efficiency: Implemented a no-code web development process agency-wide, eliminating the need for costly contractors

Services include:Marketing Consulting- Tap into 15+ years of multi-disciplinary marketing strategy and execution expertise. Web, email, content, video, SEO, lead generation, ABM, sales enablement, events, + more.Webflow Design & Development- Stand out with a dynamic website that converts and a backend that keeps your future sanity in mind.Automation- Make room for what really matters by automating repetitive project and revenue workflows (as well as the rest of your least favorite tasks).Operations- Big visions need smart systems. Ensure your project management processes, content libraries, data tools, and lead management systems are cohesive and complimentary.

Us

As the first marketing hire at GradeCam, I built and led a team of seven to handle everything from branding and product launches to managing the website, email, SEO, content, social media, and events.- Managed annual budget, developing campaign strategies that consistently exceeded performance benchmarks.- Spearheaded the relaunch of GradeCam.com, resulting in a 10x increase in unique visits to key conversion pages and a 60% increase in monthly traffic via SEO.- Implemented Marketo to manage communication with 250k leads, enhancing lead scoring and qualification efforts in collaboration with Sales.- Regularly presented marketing objectives, strategies, and outcomes to the CEO, investors, and senior leadership.

Boston, Ma, Us

Led digital and brand strategy projects for mission-driven organizations.

Cambridge, Ma, Us

Managed creative development and execution of multi-channel print and digital campaigns from kickoff to completion. Drove the release of integrated campaign deliverables across video, flash, interactive rich media, content, email, and web design creating documents to track creative inventory, publisher specs, unique URLs and material deadlines. Acted as primary liaison between agency and 3rd party vendors. Led resourcing discussions; managed on-boarding of freelancers (designers, art directors, copywriters, 3D artists, HTML and flash developers); worked in tandem with Creative Director, Director of Creative Services and other Project Managers to forecast and assign creative and technical staff to projects based on individual skill set.

Cambridge, Ma, Us

Agency point-of-contact for multinational life science company Bio-Rad Laboratories. Developed creative briefs, scopes of work, and handled account maintenance including budget tracking, billing and projections. Managed 11 campaigns simultaneously across four business divisions.

Cambridge, Ma, Us

Assisted with day-to-day operations for accounts including: Trend Micro, Biamp Systems, Hitachi Data Systems

Los Angeles, Ca, Us

Fargo, North Dakota, Us

Project Management

B.A., Communication, German

Intercultural Business Communication, German