Erin Tackney Email & Phone Number

ContentMX offers a proprietary through-channel marketing automation application along with content development services to tech vendors, distributors and managed services providers targeting B2B tech buyers and influencers.As Content Operations Manager, I oversee implementation of B2B editorial content development on the marketing automation platform. This includes: training producers, documenting and enforcing production best practices, working with clients/vendors on programs from kick-off to completion; and editing and writing web content.

Brookline, Massachusetts, United States

Peer-review content on all customer-facing channels for UX and editorial consistency and data/CRM requirements. Channels include website (Drupal), donation and ticketing forms (Springboard), landing pages (Hubspot), award management platform (Award Force).Technical review of online courses (CANVAS) to ensure editorial and UX best practices.All aspects of webinar production including audience engagement integrations, anticipating live-event friction points, and post-event conversion into on-demand assets.Customer support via email (Salesforce) and live chat (Olark); internal support via Slack.

Brookline, Massachusetts, United States

Sourcing and creating digital products for all audiences (educators, students, donors) analysis and audit, copywriting, user journeys, mock-ups, feedback, and iterations.Using new content templates, digitized Facing History’s seminal publication–Holocaust and Human Behavior–into a digital book experience featuring 11 chapters, 216 readings, 12 lessons. Built new donation form templates incorporating strategic guidance from the Messina Group on copy, imagery, UX. Developed the UTM protocols for major giving campaigns. Determined stakeholder needs via survey and interviews, built page templates that improved consistency and utilized views to automate updates across seven regional pages.

Brookline, Massachusetts, United States

Focusing on content for non-educator audiences such as donors and community members:Prepare, optimize, build content for various platforms (Drupal, Hubspot, YouTube, social).Collaborated with Social and Blog leads to maintain the editorial calendar for weekly content production and promotion. Documented and trained staff on workflow to ensure all marketing videos obtained proper permissions and well-written metadata for public release, shortening the time between live event and post-event communications with video.

Waltham, Massachusetts, United States

Facilitated collaboration between internal and external developers and SMEs to develop a suite of resource websites for the DOJ Safe Schools program. Six Drupal CMS websites hosted 26 interactive learning modules, 43 videos, 90 human-interest stories, 316 resources. Coordinated a team of filmmakers, SMEs, and a messaging specialist with eight schools in six locations across the U.S. to produce ten documentary-style videos. Designed and built landing pages to house videos and corresponding brochures. Conceptualized and managed production of self-paced learning modules to help American tribal communities prepare a successful application for the DOJ’s Tribal Program. Worked with SMEs to write copy and scripts, sourced original artwork, and built Storyline modules.

Provided research, writing, web support, webinar and administrative services for DOJ Tribal Youth Program grant in FY08 and FY10 and five-year HHS Safe Schools initiative.Wrote content strategy and editorial guidance to ensure relevant content curation for weekly newsletter. Coordinated grantee interviews for original “From the Field” bi-monthly feature. Analytics indicated a 15% higher open rate than the industry standard. Managed email listserv and implemented segmenting to track open-rates by grantees. Designed an online game experience to replace a 42-page onboarding document to help new grantees get prepared to manage the HHS Safe Schools Healthy Students grant.

San Francisco, California, United States

Interim coordinator for young professional membership group of SFMOMA, managing monthly events, planning and producing major fundraisers, writing communications and reports.

Bachelor Of Commerce - Bcom, Marketing

Bachelor Of Arts - Ba, Fine And Studio Arts