- Developed and executed growth marketing strategies that led to a 75% increase in new customer acquisition within the first six months.- Implemented an “always be testing” data-driven A/B test program for paid and organic efforts, resulting in a 2x increase in conversion.- Developed and maintained marketing dashboards to track key performance and testing metrics, enabling data-driven decision-making and clear insights to all stakeholders.

- Designed, developed and optimized new homepage increasing lead generation by 40% in two months.- Managed paid media budget allocation and sources (Adwords, Linkedin, Instagram, Bing) based on performance and company growth goals.- Implemented marketing automation tools to streamline lead generation and scoring processes, contributing to a 35% increase in marketing-qualified leads (MQLs).

ThinkCulinary is an online marketplace for chefs to find cool and unique specialty ingredients in foodservice. We market these products directly to chefs digitally and help smaller specialty vendors get in front of more customers with less time and effort on their end. At ThinkCulinary, I was responsible for:- The overall design of the platform to create a user-friendly interface on desktop, tablet and mobile devices - Working with the development team to create the platform based on my designs- All digital marketing efforts through SEO, email campaigns and social media- Developing and maintaining the company tech stack to streamline team communication and processes- Photography, video editing and graphic design for the site as well as digital and print marketing materials- Creating the on-boarding and logistics process for all vendors selling on the platform

SJ&A is a food brokerage located in the Pacific Palisades. We represented specialty food companies such as Bigelow Tea, Tabañero Hot Sauce, Marukan Vinegar and Santa Monica Seafood. Some of my responsibilities were: - Setting up and managing the in house Salesforce platform to track and record all brokerage activities such as leads and sales- Streamlining various brokerage responsibilities through the use of technology such as web development, lead collection and team communication- Managing all office IT and keeping everything up to date & training all new employees

Adasim Inc. is an online marketing company helping people get their own businesses started online. There were many different projects we worked on such as ClickBank University, Mobile Monopoly, Young & Boss and StartLikeMe. Some of my responsibilities were:- Creating strategies for client on boarding, targeting our audience and partnering with specific clients- Mobile website optimization, video editing and graphic design- Developing and managing company support system and knowledge base