While I've been called an Entrepreneur/Intrapreneur, a more accurate description is a "frustrated practitioner" with some hard earned SaaS/PaaS/DaaS business acumen. While trying to solve the problem of a unified, relevant, cost-optimized marketing ecosystem (for all of us) I've had the opportunity to launch my own companies, work with amazing partners, and I am endlessly proud of the value delivered to over 200 retail brands. Our collaborations have seen the power of unifying email, display ad, on-site messaging and mobile marketing together. We've done so while still honoring the in-store, digital, mobile, and marketplace shoppers of your retail brands with incredibly relevant messaging that creates consistency across our marketing channels. We've also gotten far more strategic with your spend; having optimizing offer, message and channels - to engage more shoppers and acquire customers more cost effectively than ever before. Today we stand at the intersection of a new form of data-driven marketing - where machine learning produces predictive insights help us mitigate churn, predict profitability, manage risk within our consumable lines, automatically prospect our shoppers base with new (to them) product and manage seasonality. Together we have made the industry evolve once...and, call it a hunch, but I think we are about to do it again.