Angel Morales Email & Phone Number

Indianapolis, In, Us

Indianapolis, In - Indiana, Us

Leading OpenInsights; the first 'open' Customer Analytics and Predictive Insights platform. Deployed into your cloud and empowering your company with mass scale customer predictions.

After a multi-year build, piloting with top retail/DTC brands, we are happy to debut our new company and platform - OpenINSIGHTS.

New York, Ny, Us

The smarter platform acts on web/mobile data, Point-of-Sale, Order Management and even loyalty program data. Blended with a vast collection of models revealing "the reality of the shopper" to help stem attrition, understand intent, and unlock their value - many of our clients were managing well over 150+ discrete "triggered email" programs...but that was just the start. Following personalized email, we also introduced SmarterHQ for the Web, taking our audiences to the desktop, mobile site and mobile app for real-time personalization. Then there was Facebook, our first step into using our retailer's audiences to find look-a-likes to "stop acquiring visitors and start acquiring customers" (and driving a 30% sustained increase in ROAS along the way). The next win was unlocking display ad, partnering with companies like Criteo and Liveramp - where email, the personalized web, and display were (finally) united into a singular and cohesive customer experience. As a founder, I managed the "vision" for Smarter, but it was our amazing team, investors, and clients who made the company real.

Christchurch, Nz

SLI Systems provide flexible, powerful, dynamic solutions for site search, navigation, merchandising, and SEO. In a crowded retail market, differentiation is not just achieved through SLI's commitment to customer success - but their solution's ability to be tuned (and self-tune through "learning") for a specific retailer's website - increasing relevance, which drives not simply more sales, but increased customer lifetime value. Accomplishment Included - The extension of SLI Systems Learning Search technology to personalize paid media/placement landing pages based on campaign product themes - Extension of Learning Search to drive personalization in both email and landing pages based on historic purchase /browse activity. - Extension of Learning Search to provide curated merchandising based on customer supplied preference data creating the "My Personal Shopper" experience deployed at top retail brands

Working with long time friend and mentor Jim Sterne during the economic downturn of 2008, my primary mission was to sustain eMetrics conference revenues while debuting the inaugural year of Predictive Analytics World.Accomplishments included - Creation of multiple new revenue streams including the eMetrics "Labs" offering- Created and executed on a progressive cross channel marketing strategy - ABM strategy for new attendee acquisition based on role/segment cohorts - Multi-step, multi-channel drip program to re-activate existing attendee - Progressive messaging strategy to secure/manage vendor sponsorship- Supported Jim's (amazing) vision/approach to messaging - Net out: grew revenue (while other conference were down ~ 30%)

Indianapolis, In, Us

Established and led ExactTarget’s launch into the retail vertical. Efforts included the creation of SWOT analysis in preparation for channel pursuit, preliminary go to market strategy and overall product positioning/solutions architecture. Achievements include an 85%+ close rate for retail opportunities, integrating web analytics to enable sophisticated engagement-based marketing strategies, leveraging product search/merchandising solutions for 1-to-1 merchandising strategies, and driving extensive cross-channel strategies that compliment automated customer lifecycle optimization efforts.

Indianapolis, In, Us

Launched a new team of strategists/technical engineers at ExactTarget focused on solutions architecture and design. This team works with both prosepcts and clients to help customer envision programs and define a path to execution by aligning ExactTarget's open data architecture with third party application - delivering next generation solutions.Building the team from the ground up, the Solutions Consulting organization touches roughly 30 percent of annual revenue generated by ExactTarget.

Us

Transition an on-line catalog tool from a simple order entry system into a full scale, industry leading eCommerce application. Integrated into CPC bid management, email marketing, web analytics, product search portal feeds, advanced merchandizing techniques, fraud deterent tools, advanced internal site search capability, co-brand/private label support, and thin client support for both kiosk and endless aisle.

Data Science Specialization - Certification Program

Certified Training, Microsoft Business Intelligence

Certification, Predictive Based Analytics For Business, Marketing, And Web

Adjunct Professor

Bachelor Of Arts (B.A.), Sociology