Etajha M. Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

Henderson, Nevada, United States

Leading the development, planning, and execution of organic and paid social media marketing for the City of Henderson, the second largest city in Nevada.

Greater Los Angeles Area

• Accelerate engagement on social media platforms on average 15% within the first 30 days by conducting market research, understanding the interests of followers, and creating content that is on-message, accurate.
• Project manage the full cycle of marketing campaigns by developing scope, assessing risks, delegating assignments across varying teams to execute deliverables, and analyzing outcome to determine success and… Show more
• Project manage the full cycle of marketing campaigns by developing scope, assessing risks, delegating assignments across varying teams to execute deliverables, and analyzing outcome to determine success and.
• Launch strategic email campaigns, build media lists and coordinate with writers and journalists to refresh the perception of the client in the media.
• Create and editorially manage media pitches, press releases, blogs, and sales material.
• Lead onboarding of new employees to ensure optimal work performance and a successful new hire experience and created learning material and standard operating procedures. Show less

San Diego, California, United States

- Support social media and marketing initiatives by creating digital marketing content, conducting daily media monitoring, researching influencers, and conducting social media outreach.- Pioneered social media strategies for Instagram and produced compelling written, graphic, and video content which resulted in 20% engagement on the organization’s.

Leeds, United Kingdom

• Developed Key Performance Indicators (KPI) and Standard Operating Procedures (SOP), implemented accountability measures, assessed the outcome, and re-evaluated when necessary.
• Fostered and cultivated relationships with PR agencies to develop and execute campaigns and acted as a liaison to bloggers and influencers.
• Curated daily posts and monitored activity on Instagram, Twitter, and Facebook.

Leeds, United Kingdom

• Developed and implemented communication strategies for Twitter, LinkedIn, and Pinterest.
• Produced press releases for clients and translated client briefs into social media campaign strategies.
• Monitored, managed, and produced client content for social media.

Los Angeles, CA

• Developed marketing and communication plans, social media strategies and digital campaigns that laid out a clear and concise plan to ensure clients reached their social media goals.
• Utilized a social media calendar to successfully manage ten social media clients and surpassed KPI requirements.
• Created news stories and blog posts for clients highlighting products and latest news using search engine optimization (SEO) tactics.

Culver City, CA

• Created engaging, alluring and call-to-action posts on Facebook, Twitter and Instagram that represented the LA Spice brand and increased revenue.
• Created Pinterest boards that inspired and encouraged individuals to work with LA Spice.
• Managed a monthly content calendar of posts with specials and 'National Days' to keep the brand on point and relevant.
• Created weekly blog posts to highlight catering events and café specials of the week.
• Assisted writing and proofreading… Show more
• Assisted writing and proofreading catering menus, press releases, bios and press kits. Show less

Los Angeles, CA

• Managed and monitored multiple social media platforms and departments of the LMU FitWell Center by creating posts to engage the student body and other members of the gym.
• Created content calendars that focused on school wide schedules and collaborated with the marketing team to ensure artwork and message was on brand.

• Researched new clients and potential client consumer.
• Proofread press releases and created press clips for new products.

• Created client databases in Excel and collaborated with peers to select celebrity gifts.
• Researched the best media coverage opportunities for client products.

Master’S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Of Fine Arts (B.F.A.), Communication Studies/Sociology

Activities and Societies: Women's Soccer, Delta Gamma