Erin Tarampi Email & Phone Number

Mountlake Terrace, Wa, Us

Everett, Washington, United States

Marketing and business teacher at Everett High School in Everett School District. Teaching operations, marketing, and business law. DECA advisor.

Pursuing a Master of Arts in Teaching, English Education degree. Enrolled in Western Governors University.

Greater Seattle Area

Amazon Launchpad is the place to discover unique and unexpected products from small brands. We curate an ever-expanding collection of the latest tech gadgets and beauty and food innovations from popular crowdfunding platforms, incubators and startups.As Head of Marketing, I am:• Managing team and developed annual B2B and B2C marketing strategy for $2B Amazon Launchpad program, doubling brand awareness for the program in one year (as measured by third party customer survey).• Overseeing allocation of $5M marketing budget, investing in multi-channel campaigns including display ads, search ads, podcast advertising, social media, and video development and advertising. Evaluated ROI based on CPM (brand awareness) and new customers (acquisition).• Oversaw creation and execution of new B2B communication strategy, including email database creation and management in Marketo tool. New strategy contributed to improving customer satisfaction by +36 points as measured by NPS.• Led development of content marketing strategy (including new Upstart video series and brand anchor video) and social media strategy (growing Facebook followers from 7K in Jan 2017 to over 50K in Oct 2017).• Managed development of Amazon Launchpad website refresh rolled out to international teams (6 marketplaces). The US saw 130% increase in revenue generated by the website and 10 percentage point improvement in CTR.

Greater Seattle Area

• Developed Tier 1 marketing program, a cornerstone benefit to new Amazon Launchpad startups, resulting in an average 50% increase in unit demand for featured products over the following 8 weeks after marketing support.• Led and executed marketing test program to identify specific tactics and product attributes that drive startups’ business on Amazon. On average, tests tripled traffic to products on Amazon vs. trailing 4 week average.• Defined and fully executed first online Gift Guide and established online event calendar to drive consistent traffic.• Defined, built, and established consumer marketing email strategy, and established newsletter subscriber list.

Seattle, Wa

• Built and executed marketing campaign for the new Amazon Home Automation website launch on 9/1/2013. The website traffic increased 178% year-on-year.• Led execution of marketing impression delivery for participating vendor sponsors on 5 Tools & Home Improvement marketing events (for a total of $2.5M vendor sponsorship), including: Spring Event 2013, Safety Month 2013, DIY Event 2013, New Year New You 2014, and Spring Event 2014.• Led marketing campaigns and implemented new tactics (e.g. sales velocity seeding, search keyword optimization) for new product launches, including Philips Hue light bulbs and Nest Protect smoke and carbon monoxide alarm.• Managed the editorial strategy, including the launch of a DIY Lookbook and Holiday Guide, which successfully grew the Tools & Home Improvement Facebook page likes by 27% in 2013.• Managed marketing and promotional support (including site merchandising efforts) for all vendors within the Home Improvement business (7 departments, e.g. Electrical, Building Supplies, etc.)

Seattle, Wa

- Led digital marketing campaign for launch of Disney PIXEL’D mobile app, including production of Disney Channel on-air driver, online media spend, and CRM efforts. Exceeded app launch downloads goal by 200% within first 25 days of release. - Managed market research focus group testing for Disney/YouTube partnership to inform product launch. - Planned, executed and led marketing campaign for 4th annual U Rock the Holidays initiative, including execution of Disney Channel on-air promo. - Identified opportunity with the Walt Disney Company $2M+ pro-social initiative Friends for Change and Create Group Wall activity on Disney.com – developed project plan that was integrated into 2011 Friends for Change Games on Disney Channel - Primary liaison to Web Analytics and Reporting team, outlining key performance indicators and providing analysis for marketing optimization - Planned, executed, and developed brand for annual original tent pole event U Rock UGC contest on Disney.com, optimizing marketing tactics and spend allocation each year for a 40% increase in video upload participation between 2008 and 2010 - Led, managed, and executed Disney Parks Celebrate You sweepstakes on Disney.com, the #1 CRM driver for Disney Parks in fiscal 2010 - Strategically supports ad sales initiatives and Branded Entertainment destinations (e.g. The Muppets Kitchen with Cat Cora), through development of forecasts and securing on-network marketing to maintain Disney.com revenue goals - Analyzed and identified key breakdowns in Disney.com email development process – developed Disney.com email templates that increased creative testing capabilities (ultimately driving 21% more clickers YoY – 2009 to 2010) while cutting production time by 1 full week - Planned and executed perennial holiday promotions on Disney.com, including Disney’s Prep & Landing, optimizing marketing tactics to drive 21% increase in site visits YoY (2009 to 2010) and over 50% increase in overall brand impressions

- Coordinated across functional groups (e.g. production, design, analytic teams) to execute acquisition marketing campaigns - Designed standard update and reporting process for Disney Online network FAQ’s, and incorporated KANA Customer Service report feedback to reduce customer inquiries - Developed marketing materials for PR and Ad Sales team as marketing liaison - Managed Disney.com ROS excess inventory ads for Company stakeholders, from flighting to creative analysis and key learnings - Designed and developed regular campaign reporting for marketing events, promotions, and ad sales sponsorships to drive business learnings - Evaluated response rates and ROI of marketing campaigns and promotions

- Deployed and reported on email campaigns for all Disney-branded business units within the Walt Disney Company - Primary contact for the the Walt Disney Company's inbound email management tool KANA - Provided trainings and support to business units using the KANA application - served as tier 1 and tier 2 technical support on the tool

- Created and managed CMA team research Wiki site (Sharepoint)- Assisted Customer Service Manager with projects and Disney Guest emails - Trained clients and managed incoming KANA requests for Email Systems Manager - Compiled monthly “What’s Hot” premium products newsletters for Stream Guest Service agents - Scheduled and assisted in management of Director’s schedule - Coordinated quarterly team-building events

- Managed Ticketmaster Seattle and Alaska web sites - Composed weekly event wrap-up reports for clients - Created internet promotion pages for events - Attended weekly Northwest Marketing meetings - Proposed ideas for marketing department and assisted Portland marketing office - Contributed to weekly Media Alert report - Interviewed, hired and trained replacement

- Researched media and ad rates - Compiled client data and researched client culture - Assisted with various projects for Fortune 500 company account managers

Bachelor'S Degree, English Lit/Communications

Master Of Teaching, English/Language Arts Teacher Education