Edwin Tay Email & Phone Number

Singapore

Singapore

• Led the development and execution of comprehensive digital marketing strategies, resulting in growth in organic website traffic and an increase in leads generation.• Spearheaded a team of content creators to produce high-quality, SEO-optimized and highly engaging content leading to an increase in organic search engine rankings.• Managed marketing budget by allocating funds strategically across different marketing channels to achieve optimal results.• Implemented… Show more • Led the development and execution of comprehensive digital marketing strategies, resulting in growth in organic website traffic and an increase in leads generation.• Spearheaded a team of content creators to produce high-quality, SEO-optimized and highly engaging content leading to an increase in organic search engine rankings.• Managed marketing budget by allocating funds strategically across different marketing channels to achieve optimal results.• Implemented impactful social media campaigns and content strategies that increased the company's social media followers on Facebook, Instagram, TikTok, Telegram, Lemon8 and Xiao Hong Shu and significantly improved audience engagement. Show less

Singapore

• Squad leader of the development team responsible for developing Market and Data Intelligence dashboards for business units using the Agile Methodology.• Extracted, transformed, loaded and analysed data using Microsoft Azure and PowerBI to empower business units to make data-driven decisions.• Implemented and coached the team on Agile Methodology using the Scrum Framework.• Ran daily stand-up meetings to identify and remove project impediments that obstruct team… Show more • Squad leader of the development team responsible for developing Market and Data Intelligence dashboards for business units using the Agile Methodology.• Extracted, transformed, loaded and analysed data using Microsoft Azure and PowerBI to empower business units to make data-driven decisions.• Implemented and coached the team on Agile Methodology using the Scrum Framework.• Ran daily stand-up meetings to identify and remove project impediments that obstruct team productivity and performance.• Managed project stakeholders from business units for project requirements and execution of user acceptance tests. Show less

Singapore

• Orchestrated the company to receive the Essilor Expert Award by its vendor through various sales and marketing efforts. This prestigious award is reserved only for top-tier partners recognised for their professional vision care skills and services.• Pioneered and implemented a "first-in-the-industry" online to offline sales funnel with a more than 30% conversion rate.• Formulated branding strategies that grew brand awareness on Facebook with a fan base of more than 6,000… Show more • Orchestrated the company to receive the Essilor Expert Award by its vendor through various sales and marketing efforts. This prestigious award is reserved only for top-tier partners recognised for their professional vision care skills and services.• Pioneered and implemented a "first-in-the-industry" online to offline sales funnel with a more than 30% conversion rate.• Formulated branding strategies that grew brand awareness on Facebook with a fan base of more than 6,000 followers in less than three years.• Amplified sales by more than 18% by studying consumer needs and executing targeted marketing strategies.• Devised and launched a new promotional campaign leading to a more than 100% increase in year-on-year sales.• Oversaw the running of Facebook and Google Ads and tracked the campaign's effectiveness using Facebook and Google Analytics. Show less

• Implemented successful online sales operations, including store creation from scratch, order fulfilment and providing excellent customer service leading to an overall revenue increase of more than 12%.• Collaborated with Etail platform representatives on the planning and execution of successful marketing campaigns resulting in quarter-on-quarter growth of 14.3%.• Setup and manage Etail store including product listing, running campaigns, fulfilling orders and providing… Show more • Implemented successful online sales operations, including store creation from scratch, order fulfilment and providing excellent customer service leading to an overall revenue increase of more than 12%.• Collaborated with Etail platform representatives on the planning and execution of successful marketing campaigns resulting in quarter-on-quarter growth of 14.3%.• Setup and manage Etail store including product listing, running campaigns, fulfilling orders and providing excellent customer service.• Produced products pictures for Etail store by organising product photoshoots and photo editing services.• Acquired, grew and maintained overseas sales channels and distributorship, including Malaysia, Indonesia, Vietnam, Thailand, India, Pakistan, Bangladesh and Sri Lanka.• Conducted market research and competitor analysis to determine market requirements and price trends.• Designed and developed products by collaborating with overseas manufacturers.• Coordinated product import and export for local and overseas distribution networks. Show less

• Participated in RSAF’s multinational peacekeeping efforts in the Gulf region by developing electronic warfare countermeasures for RSAF transport aircraft, achieving a 100% survival rate during all missions.

Bachelor Of Engineering (Beng), Information Communication

Microsoft Business Intelligence And Data Analyst Course, Data Science